How popular isGhost in search?
In August 2026, there were an estimated 1.4K branded searches for Ghost in New Zealand which is up 32.4% over the last 11 months. Ghost holds 2.2% estimated Share of Search among New Zealand sports nutrition brands and is ranked 6th of 8 competitors for search popularity.
Musashi47.9%NZ Protein22.3%
Optimum Nutrition19.7%Myprotein3.4%
Nutra Organics2.9%
Ghost2.2%
Horleys1.4%- Balance Sports Nutrition0.27%
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Which sports nutrition brands compete with Ghost?
Share of Search by month for Musashi, NZ Protein, Optimum Nutrition, Myprotein, Nutra Organics, Ghost. The figures are in the table below the chart.
View monthly share of search table
| Month | Musashi | NZ Protein | Optimum Nutrition | Myprotein | Nutra Organics | Ghost | Horleys | Balance Sports Nutrition |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 23.4% | 10.1% | 5.9% | 3.8% | 2.1% | 1.9% | 0.26% |
| Nov 2025 | 50.9% | 22.9% | 10.9% | 7.6% | 3.7% | 1.9% | 1.8% | 0.24% |
| Dec 2025 | 54.8% | 22% | 9.9% | 5.8% | 3.5% | 2% | 1.8% | 0.25% |
| Jan 2026 | 52% | 23.1% | 11.6% | 5.8% | 3.4% | 1.9% | 2% | 0.29% |
| Feb 2026 | 51.2% | 20.6% | 16.8% | 5.2% | 2.7% | 1.7% | 1.5% | 0.21% |
| Mar 2026 | 49.8% | 19.8% | 18.8% | 5.6% | 2.8% | 1.7% | 1.3% | 0.22% |
| Apr 2026 | 46.7% | 22.2% | 19.7% | 5.1% | 2.9% | 1.9% | 1.3% | 0.17% |
| May 2026 | 40.7% | 16.6% | 32.8% | 4.1% | 2.5% | 1.8% | 1.3% | 0.2% |
| Jun 2026 | 34.7% | 20.4% | 36.4% | 3.6% | 2.3% | 1.6% | 0.92% | 0.18% |
| Jul 2026 | 37.2% | 19.4% | 34.7% | 3.1% | 2.6% | 1.9% | 1.1% | 0.15% |
| Aug 2026 | 47.9% | 22.3% | 19.7% | 3.4% | 2.9% | 2.2% | 1.4% | 0.27% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.9% | 29.7K | +8% | +10.7 points | |
| 2, moved from 3rd to 2nd | 22.3% | 13.8K | -3.1% | +3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19.7% | 12.2K | -52.4% | -15 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 3.4% | 2.1K | -7.5% | +0.3 points | |
| 5, held 5th | 2.9% | 1.8K | -5.8% | +0.3 points | |
| 6, held 6th | 2.2% | 1.4K | -2.2% | +0.3 points | |
| 7, held 7th | 1.4% | 870 | +10.1% | +0.3 points | |
| 8, held 8th | 0.27% | 170 | +54.5% | +0.1 points |
1.
Musashi47.9%
held 1st · 29.7K estimated branded searches · +8% vs prior month · +10.7 points
22.3%
moved from 3rd to 2nd · 13.8K estimated branded searches · -3.1% vs prior month · +3 points
19.7%
moved from 2nd to 3rd · 12.2K estimated branded searches · -52.4% vs prior month · -15 points
3.4%
held 4th · 2.1K estimated branded searches · -7.5% vs prior month · +0.3 points
2.9%
held 5th · 1.8K estimated branded searches · -5.8% vs prior month · +0.3 points
6.
Ghost2.2%
held 6th · 1.4K estimated branded searches · -2.2% vs prior month · +0.3 points
7.
Horleys1.4%
held 7th · 870 estimated branded searches · +10.1% vs prior month · +0.3 points
0.27%
held 8th · 170 estimated branded searches · +54.5% vs prior month · +0.1 points
Compare search popularity between Ghost and its closest rivals
How has branded search demand for Ghost changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ghost in New Zealand rose from 1K to 1.4K.
- Across the 11 months ending August 2026, Ghost’s estimated Share of Search among sports nutrition brands in New Zealand held steady, from 2.1% to 2.2%.
How did search popularity change for New Zealand sports nutrition brands in August 2026?
6 changes
In August 2026, NZ Protein overtook Optimum Nutrition to rank 2nd among sports nutrition brands in New Zealand, at 22.3%.
In August 2026, Musashi gained estimated Share of Search among sports nutrition brands in New Zealand, from 37.2% to 47.9%.
In August 2026, Optimum Nutrition lost estimated Share of Search among sports nutrition brands in New Zealand, from 34.7% to 19.7%.
Estimated monthly branded searches for Ghost in New Zealand rose 32.4% over 11 measured months, from 1K to 1.4K in August 2026.
Estimated monthly branded searches for Balance Sports Nutrition in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.
Estimated monthly branded searches for Myprotein in New Zealand fell 28.4% over 11 measured months, from 2.9K to 2.1K in August 2026.
How is Ghost measured?
Brandwave collects information about searches that people make online using Ghost’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- ghost creatine
- ghost energy
- ghost pre workout
- ghost protein
- ghost protein nz
- ghost protein powder
- ghost vegan protein
- ghost whey protein
- ghost whey protein powder
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Is Ghost your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.