How popular isGhost?
In October 2026, people searched for Ghost by name about 1,510 times in New Zealand, a 64.1% increase from the previous year. These searches made up 3.4% of all New Zealand sports nutrition brand searches, placing Ghost fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about sports nutrition brands, Ghost did not appear in any of the answers.
Ghost is the fourth most searched of 9 competitors and not named in the AI answers we collected.
MusashiShare of searches 54.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
NZ ProteinShare of searches 25.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Optimum NutritionShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
GhostShare of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MyproteinShare of searches 3.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top sports nutrition brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ghost did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NZ Protein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Musashi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optimum Nutrition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shotgun Supplements2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ghost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Myprotein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Horleys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nutra Organics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Balance Sports Nutrition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sports nutrition brands
5 answers
Asked ChatGPT
“Which sports nutrition brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sports nutrition brands in New Zealand?”
Asked ChatGPT
“What's the best sports nutrition brand in New Zealand for muscle recovery?”
Searched Google, AI Overview
“protein powder nz”
Searched Google, AI Overview
“muscle recovery supplement”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Ghost compared with other New Zealand sports nutrition brands?
Share of searches by month for Musashi, NZ Protein, Optimum Nutrition, Ghost, Myprotein. The figures are in the table below the chart.
View monthly share of searches table
| Month | Musashi | NZ Protein | Optimum Nutrition | Ghost | Myprotein | Horleys | Nutra Organics | Shotgun Supplements | Balance Sports Nutrition |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.9% | 37.3% | 8.8% | 3% | 9% | 2.6% | 2.7% | 0.45% | 0.35% |
| Dec 2025 | 38.7% | 36.3% | 8.6% | 3.2% | 7% | 2.7% | 2.8% | 0.51% | 0.37% |
| Jan 2026 | 40% | 36.5% | 8.6% | 2.8% | 6.3% | 2.8% | 2.1% | 0.51% | 0.39% |
| Feb 2026 | 41.5% | 35.6% | 8.9% | 2.8% | 6.4% | 2.3% | 1.8% | 0.42% | 0.3% |
| Mar 2026 | 41.7% | 34.9% | 8.6% | 2.8% | 7.2% | 2% | 2.1% | 0.32% | 0.38% |
| Apr 2026 | 39.2% | 38.1% | 9.5% | 3.1% | 5.4% | 2% | 2.2% | 0.3% | 0.26% |
| May 2026 | 40.6% | 35% | 10% | 3.3% | 5.8% | 2.3% | 2.2% | 0.41% | 0.35% |
| Jun 2026 | 35.3% | 42.1% | 10.1% | 2.8% | 5.2% | 1.7% | 1.8% | 0.65% | 0.33% |
| Jul 2026 | 39.6% | 37.8% | 10.8% | 3.2% | 4.3% | 1.9% | 1.9% | 0.38% | 0.27% |
| Aug 2026 | 40.6% | 37.3% | 9.3% | 3.4% | 4.4% | 2.1% | 2% | 0.3% | 0.44% |
| Sep 2026 | 45.9% | 31.4% | 10% | 3.9% | 4.7% | 2% | 1.6% | 0.31% | 0.28% |
| Oct 2026 | 54.4% | 25.6% | 9.8% | 3.4% | 3.2% | 1.7% | 1.3% | 0.39% | 0.27% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.4% | 23.8K | +44% | +8.5 points | |
| 2, held 2nd | 25.6% | 11.2K | -0.97% | -5.8 points | |
| 3, held 3rd | 9.8% | 4.3K | +19.1% | -0.2 points | |
| 4, moved from 5th to 4th | 3.4% | 1.5K | +7.9% | -0.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.2% | 1.4K | -17.8% | -1.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.7% | 730 | +2.8% | -0.3 points | |
| 7, held 7th | 1.3% | 560 | -1.8% | -0.3 points | |
| 8, held 8th | 0.39% | 170 | +54.5% | +0.1 points | |
| 9, held 9th | 0.27% | 120 | +20% | 0 points |
1.
Musashi54.4%
Held 1st. 23.8K estimated branded searches, +44% vs prior month. Share +8.5 points.
25.6%
Held 2nd. 11.2K estimated branded searches, -0.97% vs prior month. Share -5.8 points.
9.8%
Held 3rd. 4.3K estimated branded searches, +19.1% vs prior month. Share -0.2 points.
4.
Ghost3.4%
Moved from 5th to 4th. 1.5K estimated branded searches, +7.9% vs prior month. Share -0.4 points.
3.2%
Moved from 4th to 5th. 1.4K estimated branded searches, -17.8% vs prior month. Share -1.5 points.
6.
Horleys1.7%
Held 6th. 730 estimated branded searches, +2.8% vs prior month. Share -0.3 points.
1.3%
Held 7th. 560 estimated branded searches, -1.8% vs prior month. Share -0.3 points.
0.39%
Held 8th. 170 estimated branded searches, +54.5% vs prior month. Share +0.1 points.
0.27%
Held 9th. 120 estimated branded searches, +20% vs prior month. Share 0 points.
Musashi sells other things too, so only its searches that name this product count here, like “musashi protein”.
Compare popularity between Ghost and its closest rivals
Every comparison with Ghost
8 comparisons
How has branded search demand for Ghost changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Ghost in New Zealand rose from 920 to 1.5K.
- Across the 12 months ending October 2026, Ghost’s share of searches among sports nutrition brands in New Zealand peaked at 3.9% in September 2026 and was lowest at 2.8% in June 2026.
- Across the 12 months ending October 2026, Ghost rose from 5th to 4th among sports nutrition brands in New Zealand.
How did search popularity change for New Zealand sports nutrition brands in October 2026?
6 changes
In October 2026, Musashi gained share of searches among sports nutrition brands in New Zealand, from 45.9% to 54.4%.
In October 2026, NZ Protein lost share of searches among sports nutrition brands in New Zealand, from 31.4% to 25.6%.
In October 2026, Myprotein lost share of searches among sports nutrition brands in New Zealand, from 4.7% to 3.2%.
In October 2026, Ghost rose from 5th to 4th among sports nutrition brands in New Zealand.
Estimated monthly branded searches for Optimum Nutrition in New Zealand rose 57.9% over 12 measured months, from 2.7K to 4.3K in October 2026.
Estimated monthly branded searches for Shotgun Supplements in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in October 2026.
How are Ghost’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Ghost’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ghost creatine
- ghost energy
- ghost pre workout
- ghost protein
- ghost protein powder
- ghost vegan protein
- ghost whey protein
Do you work for Ghost? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ghost your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.