Ghost vs NZ Protein:Which is more popular by branded search in New Zealand?
In August 2026, NZ Protein had more branded searches than Ghost among sports nutrition brands in New Zealand. NZ Protein was estimated to have 13.8K branded searches compared to Ghost’s 1.4K, and held a 22.3% Share of Search versus Ghost’s 2.2%.
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Which is more popular in search, Ghost or NZ Protein?
Compare the protein and sports nutrition brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZ Protein, Ghost. The figures are in the table below the chart.
View monthly share of search table
| Month | Musashi | NZ Protein | Optimum Nutrition | Myprotein | Nutra Organics | Ghost | Horleys | Balance Sports Nutrition |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 23.4% | 10.1% | 5.9% | 3.8% | 2.1% | 1.9% | 0.26% |
| Nov 2025 | 50.9% | 22.9% | 10.9% | 7.6% | 3.7% | 1.9% | 1.8% | 0.24% |
| Dec 2025 | 54.8% | 22% | 9.9% | 5.8% | 3.5% | 2% | 1.8% | 0.25% |
| Jan 2026 | 52% | 23.1% | 11.6% | 5.8% | 3.4% | 1.9% | 2% | 0.29% |
| Feb 2026 | 51.2% | 20.6% | 16.8% | 5.2% | 2.7% | 1.7% | 1.5% | 0.21% |
| Mar 2026 | 49.8% | 19.8% | 18.8% | 5.6% | 2.8% | 1.7% | 1.3% | 0.22% |
| Apr 2026 | 46.7% | 22.2% | 19.7% | 5.1% | 2.9% | 1.9% | 1.3% | 0.17% |
| May 2026 | 40.7% | 16.6% | 32.8% | 4.1% | 2.5% | 1.8% | 1.3% | 0.2% |
| Jun 2026 | 34.7% | 20.4% | 36.4% | 3.6% | 2.3% | 1.6% | 0.92% | 0.18% |
| Jul 2026 | 37.2% | 19.4% | 34.7% | 3.1% | 2.6% | 1.9% | 1.1% | 0.15% |
| Aug 2026 | 47.9% | 22.3% | 19.7% | 3.4% | 2.9% | 2.2% | 1.4% | 0.27% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Ghost and NZ Protein comparison changed over the last 12 months?
3 findings
- NZ Protein was ahead of Ghost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ghost’s estimated Share of Search among sports nutrition brands in New Zealand moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 1K to 1.4K.
- Across the 11 months ending August 2026, NZ Protein’s estimated Share of Search among sports nutrition brands in New Zealand moved from 23.4% to 22.3%, and its estimated monthly branded searches moved from 11.6K to 13.8K.
How did search popularity change for New Zealand sports nutrition brands in August 2026?
2 changes
In August 2026, NZ Protein overtook Optimum Nutrition to rank 2nd among sports nutrition brands in New Zealand, at 22.3%.
Estimated monthly branded searches for Ghost in New Zealand rose 32.4% over 11 measured months, from 1K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ghost’s and NZ Protein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ghost
9 branded search terms
- ghost creatine
- ghost energy
- ghost pre workout
- ghost protein
- ghost protein nz
- ghost protein powder
- ghost vegan protein
- ghost whey protein
- ghost whey protein powder
NZ Protein
12 branded search terms
- nz protein co nz
- nz protein collagen
- nz protein creatine
- nz protein near me
- nz protein nz
- nz protein pea protein
- nz protein shakes
- nz protein whey isolate
- nzprotein
- nzprotein co nz
- nzprotein creatine
- nzprotein nz
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