Brandwave

Musashi vs NZ Protein:Which is more popular by branded search in New Zealand?

In August 2026, Musashi had more branded searches than NZ Protein among sports nutrition brands in New Zealand. Musashi was estimated to have 29.7K branded searches compared to NZ Protein’s 13.8K, and held a 47.9% Share of Search versus NZ Protein’s 22.3%.

Share of Search among sports nutrition brands in New Zealand in August 2026Which is more popular in search, Musashi or NZ Protein?
Musashi47.9%29.7K searches
vs
NZ Protein22.3%13.8K searches
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Which is more popular in search, Musashi or NZ Protein?

Compare the protein and sports nutrition brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Musashi and NZ Protein among sports nutrition brands in New Zealand, by month

Share of Search by month for Musashi, NZ Protein. The figures are in the table below the chart.

View monthly share of search table
MonthMusashiNZ ProteinOptimum NutritionMyproteinNutra OrganicsGhostHorleysBalance Sports Nutrition
Oct 202552.5%23.4%10.1%5.9%3.8%2.1%1.9%0.26%
Nov 202550.9%22.9%10.9%7.6%3.7%1.9%1.8%0.24%
Dec 202554.8%22%9.9%5.8%3.5%2%1.8%0.25%
Jan 202652%23.1%11.6%5.8%3.4%1.9%2%0.29%
Feb 202651.2%20.6%16.8%5.2%2.7%1.7%1.5%0.21%
Mar 202649.8%19.8%18.8%5.6%2.8%1.7%1.3%0.22%
Apr 202646.7%22.2%19.7%5.1%2.9%1.9%1.3%0.17%
May 202640.7%16.6%32.8%4.1%2.5%1.8%1.3%0.2%
Jun 202634.7%20.4%36.4%3.6%2.3%1.6%0.92%0.18%
Jul 202637.2%19.4%34.7%3.1%2.6%1.9%1.1%0.15%
Aug 202647.9%22.3%19.7%3.4%2.9%2.2%1.4%0.27%
Sep 2026————————

How has the Musashi and NZ Protein comparison changed over the last 12 months?

How did search popularity change for New Zealand sports nutrition brands in August 2026?

  1. In August 2026, NZ Protein overtook Optimum Nutrition to rank 2nd among sports nutrition brands in New Zealand, at 22.3%.

  2. In August 2026, Musashi gained estimated Share of Search among sports nutrition brands in New Zealand, from 37.2% to 47.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Musashi’s and NZ Protein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Musashi

24 branded search terms

  • musashi
  • musashi 100 whey
  • musashi 100 whey protein
  • musashi bulk protein
  • musashi creatine
  • musashi electrolytes
  • musashi energy
  • musashi fat metaboliser
  • musashi high protein
  • musashi high protein 2kg
  • musashi near me
  • musashi nz
  • musashi online
  • musashi plant protein
  • musashi pre workout
  • musashi protein
  • musashi protein powder
  • musashi protein powder nz
  • musashi protein shaker
  • musashi protein shred and burn
  • musashi shred
  • musashi shred & burn
  • musashi whey
  • musashi whey protein

NZ Protein

12 branded search terms

  • nz protein co nz
  • nz protein collagen
  • nz protein creatine
  • nz protein near me
  • nz protein nz
  • nz protein pea protein
  • nz protein shakes
  • nz protein whey isolate
  • nzprotein
  • nzprotein co nz
  • nzprotein creatine
  • nzprotein nz

How the Brand Demand Index is measured

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