Ghost vs Myprotein:Which is more popular by branded search in New Zealand?
In August 2026, Myprotein had more branded searches than Ghost among sports nutrition brands in New Zealand. Myprotein was estimated to have 2.1K branded searches compared to Ghost’s 1.4K, and held a 3.4% Share of Search versus Ghost’s 2.2%.
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Which is more popular in search, Ghost or Myprotein?
Compare the protein and sports nutrition brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Myprotein, Ghost. The figures are in the table below the chart.
View monthly share of search table
| Month | Musashi | NZ Protein | Optimum Nutrition | Myprotein | Nutra Organics | Ghost | Horleys | Balance Sports Nutrition |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 23.4% | 10.1% | 5.9% | 3.8% | 2.1% | 1.9% | 0.26% |
| Nov 2025 | 50.9% | 22.9% | 10.9% | 7.6% | 3.7% | 1.9% | 1.8% | 0.24% |
| Dec 2025 | 54.8% | 22% | 9.9% | 5.8% | 3.5% | 2% | 1.8% | 0.25% |
| Jan 2026 | 52% | 23.1% | 11.6% | 5.8% | 3.4% | 1.9% | 2% | 0.29% |
| Feb 2026 | 51.2% | 20.6% | 16.8% | 5.2% | 2.7% | 1.7% | 1.5% | 0.21% |
| Mar 2026 | 49.8% | 19.8% | 18.8% | 5.6% | 2.8% | 1.7% | 1.3% | 0.22% |
| Apr 2026 | 46.7% | 22.2% | 19.7% | 5.1% | 2.9% | 1.9% | 1.3% | 0.17% |
| May 2026 | 40.7% | 16.6% | 32.8% | 4.1% | 2.5% | 1.8% | 1.3% | 0.2% |
| Jun 2026 | 34.7% | 20.4% | 36.4% | 3.6% | 2.3% | 1.6% | 0.92% | 0.18% |
| Jul 2026 | 37.2% | 19.4% | 34.7% | 3.1% | 2.6% | 1.9% | 1.1% | 0.15% |
| Aug 2026 | 47.9% | 22.3% | 19.7% | 3.4% | 2.9% | 2.2% | 1.4% | 0.27% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Ghost and Myprotein comparison changed over the last 12 months?
3 findings
- Myprotein was ahead of Ghost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ghost’s estimated Share of Search among sports nutrition brands in New Zealand moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 1K to 1.4K.
- Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among sports nutrition brands in New Zealand moved from 5.9% to 3.4%, and its estimated monthly branded searches moved from 2.9K to 2.1K.
How did search popularity change for New Zealand sports nutrition brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Ghost’s and Myprotein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ghost
9 branded search terms
- ghost creatine
- ghost energy
- ghost pre workout
- ghost protein
- ghost protein nz
- ghost protein powder
- ghost vegan protein
- ghost whey protein
- ghost whey protein powder
Myprotein
16 branded search terms
- myprotein
- myprotein aus
- myprotein clear whey isolate
- myprotein creatine
- myprotein impact whey
- myprotein impact whey isolate
- myprotein impact whey protein
- myprotein impact whey protein powder
- myprotein isolate
- myprotein my
- myprotein near me
- myprotein nz
- myprotein online
- myprotein protein
- myprotein protein powder
- myprotein uk
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