Horleys vs Musashi:Which is more popular in New Zealand?
In October 2026, Musashi had more branded searches than Horleys among electrolyte drink brands in New Zealand. Musashi had about 13,400 branded searches, while Horleys had 540. Musashi made up 43.3% of all electrolyte drink brand searches we track, and Horleys accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about electrolyte drink brands, Horleys and Musashi each appeared in one of the four answers.
Who do people search for more?
Musashi, about 25 searches for every 1 for Horleys
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
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Top electrolyte drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Horleys was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Musashi was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Powerade3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Hydralyte2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pure Sports Nutrition2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Musashi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Horleys1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
LMNT1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gatorade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nuun0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about electrolyte drink brands
4 answers
Asked ChatGPT
“Which electrolyte drink brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best electrolyte drink brands in New Zealand?”
Asked ChatGPT
“What's the best electrolyte drink brand in New Zealand for sport recovery?”
Searched Google, AI Overview
“best electrolyte drink”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“sports drink nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Horleys or Musashi more popular in search?
This chart shows how often people search Google for Horleys and Musashi by name. Each line represents a brand's share of searches for all eight electrolyte drink brands we track, month by month, from searches in New Zealand.
Share of searches by month for Musashi, Horleys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Musashi | Powerade | Hydralyte | Pure Sports Nutrition | Gatorade | Horleys | LMNT | Nuun |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 46.3% | 18.1% | 14.6% | 9% | 7.5% | 2.3% | 2.1% | 0.12% |
| Dec 2025 | 44.1% | 17.2% | 17.3% | 8.5% | 8.8% | 2.1% | 1.9% | 0.14% |
| Jan 2026 | 44.6% | 15.9% | 16.3% | 9.4% | 7.9% | 3% | 2.7% | 0.17% |
| Feb 2026 | 46.2% | 17.7% | 14.5% | 9.1% | 8.5% | 2.2% | 1.8% | 0.12% |
| Mar 2026 | 45.6% | 17.3% | 14.5% | 10% | 8.5% | 1.8% | 2.2% | 0.08% |
| Apr 2026 | 46% | 16.5% | 14% | 10.5% | 8.6% | 2.2% | 2.1% | 0.14% |
| May 2026 | 47.2% | 20.4% | 12% | 7.3% | 8.8% | 2.4% | 1.9% | 0.12% |
| Jun 2026 | 47.2% | 21% | 13.1% | 7.1% | 7.9% | 1.9% | 1.8% | 0.04% |
| Jul 2026 | 43.1% | 19.1% | 17% | 8.2% | 8.2% | 2.2% | 2.1% | 0.09% |
| Aug 2026 | 40.4% | 21.8% | 17.4% | 7.4% | 9.7% | 1.8% | 1.4% | 0.03% |
| Sep 2026 | 43.8% | 18.9% | 17.2% | 9.1% | 8% | 1.7% | 1.3% | 0.07% |
| Oct 2026 | 43.3% | 20.5% | 18.1% | 8.3% | 6.8% | 1.8% | 1.1% | 0.06% |
How has branded search for Horleys and Musashi changed in New Zealand over the last 12 months?
3 findings
- Musashi was ahead of Horleys in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Horleys’ share of searches among electrolyte drink brands in New Zealand moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 560 to 540.
- Across the 12 months ending October 2026, Musashi’s share of searches among electrolyte drink brands in New Zealand moved from 46.3% to 43.3%, and its estimated monthly branded searches moved from 11.5K to 13.3K.
How did search popularity change for New Zealand electrolyte drink brands in October 2026?
1 change
Estimated monthly branded searches for Musashi in New Zealand rose 16.1% over 12 measured months, from 11.5K to 13.3K in October 2026.
How are Horleys’ and Musashi’s branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Horleys’ and Musashi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among electrolyte drink brands
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