Electrolyte drink brands in New Zealand:Which are most popular?

Name: Electrolyte drink brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Musashi was the most searched electrolyte drink brand in New Zealand, accounting for 43.3% of all searches among the eight brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Powerade was mentioned most often, in three of the four answers. Powerade and Hydralyte tied as the most recommended.

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Top electrolyte drink brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Powerade was mentioned most often, in three of the four answers. Powerade and Hydralyte tied as the most recommended. Pure Sports Nutrition was third. Gatorade, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Powerade	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Hydralyte	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Pure Sports Nutrition	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Musashi	Named in 0 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	1 of 4
Horleys	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
LMNT	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Gatorade	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Nuun	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Powerade3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Hydralyte2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pure Sports Nutrition2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Musashi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Horleys1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
LMNT1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gatorade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nuun0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electrolyte drink brands

4 answers

Asked ChatGPT
“Which electrolyte drink brand should I buy in New Zealand?”
1. 1Hydralyte
2. 2Powerade
Asked ChatGPT
“What are the best electrolyte drink brands in New Zealand?”
Asked ChatGPT
“What's the best electrolyte drink brand in New Zealand for sport recovery?”
1. 1Horleys
Searched Google, AI Overview
“best electrolyte drink”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“sports drink nz”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which electrolyte drink brands do people search for most?

This chart shows how often people search Google for each electrolyte drink brand by name. Each line represents a brand's share of searches for all eight electrolyte drink brands we track, month by month, from searches in New Zealand.

Share of searches among electrolyte drink brands in New Zealand, by month

Month	Musashi	Powerade	Hydralyte	Pure Sports Nutrition	Gatorade	Horleys	LMNT	Nuun
Nov 2025	46.3%	18.1%	14.6%	9%	7.5%	2.3%	2.1%	0.12%
Dec 2025	44.1%	17.2%	17.3%	8.5%	8.8%	2.1%	1.9%	0.14%
Jan 2026	44.6%	15.9%	16.3%	9.4%	7.9%	3%	2.7%	0.17%
Feb 2026	46.2%	17.7%	14.5%	9.1%	8.5%	2.2%	1.8%	0.12%
Mar 2026	45.6%	17.3%	14.5%	10%	8.5%	1.8%	2.2%	0.08%
Apr 2026	46%	16.5%	14%	10.5%	8.6%	2.2%	2.1%	0.14%
May 2026	47.2%	20.4%	12%	7.3%	8.8%	2.4%	1.9%	0.12%
Jun 2026	47.2%	21%	13.1%	7.1%	7.9%	1.9%	1.8%	0.04%
Jul 2026	43.1%	19.1%	17%	8.2%	8.2%	2.2%	2.1%	0.09%
Aug 2026	40.4%	21.8%	17.4%	7.4%	9.7%	1.8%	1.4%	0.03%
Sep 2026	43.8%	18.9%	17.2%	9.1%	8%	1.7%	1.3%	0.07%
Oct 2026	43.3%	20.5%	18.1%	8.3%	6.8%	1.8%	1.1%	0.06%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Musashi	43.3%	13.3K	+12.2%	-0.4 points
2, held 2nd	Powerade The Coca-Cola Company	20.5%	6.3K	+23.2%	+1.6 points
3, held 3rd	Hydralyte	18.1%	5.6K	+19.2%	+0.9 points
4, held 4th	Pure Sports Nutrition	8.3%	2.5K	+3.2%	-0.8 points
5, held 5th	Gatorade	6.8%	2.1K	-3.2%	-1.2 points
6, held 6th	Horleys	1.8%	540	+14.9%	0 points
7, held 7th	LMNT	1.1%	350	0%	-0.2 points
8, held 8th	Nuun	0.06%	20	0%	0 points

1.Musashi
43.3%
Held 1st. 13.3K estimated branded searches, +12.2% vs prior month. Share -0.4 points.
2.Powerade
20.5%
Held 2nd. 6.3K estimated branded searches, +23.2% vs prior month. Share +1.6 points.
3.Hydralyte
18.1%
Held 3rd. 5.6K estimated branded searches, +19.2% vs prior month. Share +0.9 points.
4.Pure Sports Nutrition
8.3%
Held 4th. 2.5K estimated branded searches, +3.2% vs prior month. Share -0.8 points.
5.Gatorade
6.8%
Held 5th. 2.1K estimated branded searches, -3.2% vs prior month. Share -1.2 points.
6.Horleys
1.8%
Held 6th. 540 estimated branded searches, +14.9% vs prior month. Share 0 points.
7.LMNT
1.1%
Held 7th. 350 estimated branded searches, 0% vs prior month. Share -0.2 points.
8.Nuun
0.06%
Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among electrolyte drink brands in New Zealand?

8 brands

In October 2026, Musashi was the most searched among electrolyte drink brands in New Zealand, with an estimated 13.3K branded searches, 43.3% of all searches for the eight tracked by the Brandwave Brand Demand Index. Powerade is in 2nd place, 22.8 percentage points behind at 20.5%.

New Zealand electrolyte drink brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Musashi	46.3% → 43.3%	47.2%May 2026	40.4%Aug 2026	1st
Powerade	18.1% → 20.5%	21.8%Aug 2026	15.9%Jan 2026	2nd
Hydralyte	14.6% → 18.1%	18.1%Oct 2026	12%May 2026	3rd
Pure Sports Nutrition	9% → 8.3%	10.5%Apr 2026	7.1%Jun 2026	4th
Gatorade	7.5% → 6.8%	9.7%Aug 2026	6.8%Oct 2026	5th
Horleys	2.3% → 1.8%	3%Jan 2026	1.7%Sep 2026	6th
LMNT	2.1% → 1.1%	2.7%Jan 2026	1.1%Oct 2026	7th
Nuun	0.12% → 0.06%	0.17%Jan 2026	0.03%Aug 2026	8th

Each finding as a sentence

Across the 12 months ending October 2026, Musashi’s share of searches among electrolyte drink brands in New Zealand decreased from 46.3% to 43.3%.
Across the 12 months ending October 2026, Powerade’s share of searches among electrolyte drink brands in New Zealand increased from 18.1% to 20.5%.
Across the 12 months ending October 2026, Hydralyte’s share of searches among electrolyte drink brands in New Zealand increased from 14.6% to 18.1%.
Across the 12 months ending October 2026, Pure Sports Nutrition’s share of searches among electrolyte drink brands in New Zealand decreased from 9% to 8.3%.
Across the 12 months ending October 2026, Gatorade’s share of searches among electrolyte drink brands in New Zealand decreased from 7.5% to 6.8%.
Across the 12 months ending October 2026, Horleys’ share of searches among electrolyte drink brands in New Zealand decreased from 2.3% to 1.8%.
Across the 12 months ending October 2026, LMNT’s share of searches among electrolyte drink brands in New Zealand decreased from 2.1% to 1.1%.
Across the 12 months ending October 2026, Musashi’s share of searches among electrolyte drink brands in New Zealand peaked at 47.2% in May 2026 and was lowest at 40.4% in August 2026.
Across the 12 months ending October 2026, Powerade’s share of searches among electrolyte drink brands in New Zealand peaked at 21.8% in August 2026 and was lowest at 15.9% in January 2026.
Across the 12 months ending October 2026, Hydralyte’s share of searches among electrolyte drink brands in New Zealand peaked at 18.1% in October 2026 and was lowest at 12% in May 2026.
Across the 12 months ending October 2026, Pure Sports Nutrition’s share of searches among electrolyte drink brands in New Zealand peaked at 10.5% in April 2026 and was lowest at 7.1% in June 2026.
Across the 12 months ending October 2026, Gatorade’s share of searches among electrolyte drink brands in New Zealand peaked at 9.7% in August 2026 and was lowest at 6.8% in October 2026.
Across the 12 months ending October 2026, Horleys’ share of searches among electrolyte drink brands in New Zealand peaked at 3% in January 2026 and was lowest at 1.7% in September 2026.
Across the 12 months ending October 2026, LMNT’s share of searches among electrolyte drink brands in New Zealand peaked at 2.7% in January 2026 and was lowest at 1.1% in October 2026.
Across the 12 months ending October 2026, Nuun held steady: its share of searches among electrolyte drink brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand electrolyte drink brands in October 2026?

7 changes

In October 2026, Powerade gained share of searches among electrolyte drink brands in New Zealand, from 18.9% to 20.5%.
In October 2026, Hydralyte gained share of searches among electrolyte drink brands in New Zealand, from 17.2% to 18.1%.
In October 2026, Gatorade lost share of searches among electrolyte drink brands in New Zealand, from 8% to 6.8%.
In October 2026, Pure Sports Nutrition lost share of searches among electrolyte drink brands in New Zealand, from 9.1% to 8.3%.
LMNT’s share of searches among electrolyte drink brands in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.1% in October 2026.
Estimated monthly branded searches for Musashi in New Zealand rose 16.1% over 12 measured months, from 11.5K to 13.3K in October 2026.
Estimated monthly branded searches for Nuun in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.

How are branded searches counted for electrolyte drink brands?

40 search terms

Each brand's share of searches among electrolyte drink brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.