Brandwave

Musashi vs Pure Sports Nutrition:Which is more popular in New Zealand?

In October 2026, Musashi had more branded searches than Pure Sports Nutrition among electrolyte drink brands in New Zealand. Musashi had about 13,400 branded searches, while Pure Sports Nutrition had 2,550. Musashi made up 43.3% of all electrolyte drink brand searches we track, and Pure Sports Nutrition accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about electrolyte drink brands, Pure Sports Nutrition appeared in two of the four answers and Musashi in one. Pure Sports Nutrition was mentioned before Musashi in every answer that named either.

Among electrolyte drink brands in New Zealand in October 2026

Who do people search for more?

Musashi, about 5 searches for every 1 for Pure Sports Nutrition

Musashi 13.3K searchesPure Sports Nutrition 2.5K searches

Who does AI mention more?

Pure Sports Nutrition, mentioned in 2 of 4 answers, Musashi in 1

Pure Sports Nutrition in 2 of 4Musashi in 1 of 4

Who does AI recommend more?

Pure Sports Nutrition, named ahead of Musashi in 2 of 2 answers

Pure Sports Nutrition first in 2Musashi never first

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Top electrolyte drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pure Sports Nutrition was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Musashi was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Pure Sports Nutrition was listed before Musashi in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Powerade1st
  2. Hydralyte1st
  3. Pure Sports Nutrition3rd
  4. Musashi4th
  5. LMNT5th
  6. Gatorade–
  7. Horleys–
  8. Nuun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Powerade3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hydralyte2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Sports Nutrition2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Musashi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Horleys1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LMNT1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gatorade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nuun0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electrolyte drink brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Musashi or Pure Sports Nutrition more popular in search?

This chart shows how often people search Google for Musashi and Pure Sports Nutrition by name. Each line represents a brand's share of searches for all eight electrolyte drink brands we track, month by month, from searches in New Zealand.

Musashi and Pure Sports Nutrition among electrolyte drink brands in New Zealand, by month

Share of searches by month for Musashi, Pure Sports Nutrition. The figures are in the table below the chart.

View monthly share of searches table
MonthMusashiPoweradeHydralytePure Sports NutritionGatoradeHorleysLMNTNuun
Nov 202546.3%18.1%14.6%9%7.5%2.3%2.1%0.12%
Dec 202544.1%17.2%17.3%8.5%8.8%2.1%1.9%0.14%
Jan 202644.6%15.9%16.3%9.4%7.9%3%2.7%0.17%
Feb 202646.2%17.7%14.5%9.1%8.5%2.2%1.8%0.12%
Mar 202645.6%17.3%14.5%10%8.5%1.8%2.2%0.08%
Apr 202646%16.5%14%10.5%8.6%2.2%2.1%0.14%
May 202647.2%20.4%12%7.3%8.8%2.4%1.9%0.12%
Jun 202647.2%21%13.1%7.1%7.9%1.9%1.8%0.04%
Jul 202643.1%19.1%17%8.2%8.2%2.2%2.1%0.09%
Aug 202640.4%21.8%17.4%7.4%9.7%1.8%1.4%0.03%
Sep 202643.8%18.9%17.2%9.1%8%1.7%1.3%0.07%
Oct 202643.3%20.5%18.1%8.3%6.8%1.8%1.1%0.06%

How has branded search for Musashi and Pure Sports Nutrition changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand electrolyte drink brands in October 2026?

2 changes

  1. In October 2026, Pure Sports Nutrition lost share of searches among electrolyte drink brands in New Zealand, from 9.1% to 8.3%.

  2. Estimated monthly branded searches for Musashi in New Zealand rose 16.1% over 12 measured months, from 11.5K to 13.3K in October 2026.

How are Musashi’s and Pure Sports Nutrition’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Musashi’s and Pure Sports Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Musashi

7 branded search terms

  • musashi
  • musashi 100 whey
  • musashi electrolytes
  • musashi energy
  • musashi fat metaboliser
  • musashi shred
  • musashi whey

Pure Sports Nutrition

4 branded search terms

  • pure electrolyte
  • pure sports nutrition
  • pure sports nutrition gels
  • puresportsnutrition

How the Brand Demand Index is measured

Other head-to-heads among electrolyte drink brands

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