How popular isPure Sports Nutrition in search?
In August 2026, there were an estimated 2.4K branded searches for Pure Sports Nutrition in New Zealand which is up 23.7% over the last 11 months. Pure Sports Nutrition holds 11.1% estimated Share of Search among New Zealand sports and hydration drink brands and is ranked 4th of 5 competitors for search popularity.
Powerade36.5%
Hydralyte29.9%
Gatorade17.2%
Pure Sports Nutrition11.1%
Liquid I.V.5.3%
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Which sports and hydration drink brands compete with Pure Sports Nutrition?
Share of Search by month for Powerade, Hydralyte, Gatorade, Pure Sports Nutrition, Liquid I.V.. The figures are in the table below the chart.
View monthly share of search table
| Month | Powerade | Hydralyte | Gatorade | Pure Sports Nutrition | Liquid I.V. |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 27.4% | 16.2% | 13.3% | 6.7% |
| Nov 2025 | 35.9% | 29.9% | 15.7% | 12.2% | 6.3% |
| Dec 2025 | 31.7% | 35% | 16.6% | 10.6% | 6.2% |
| Jan 2026 | 31.3% | 33.4% | 15.6% | 12.8% | 7% |
| Feb 2026 | 34.1% | 29.3% | 17.6% | 12.7% | 6.4% |
| Mar 2026 | 31.3% | 26.9% | 16.8% | 17% | 8% |
| Apr 2026 | 32.6% | 28.4% | 18.2% | 14% | 6.9% |
| May 2026 | 39.7% | 25.1% | 18.1% | 10.3% | 6.7% |
| Jun 2026 | 37.8% | 24.9% | 15.4% | 9.9% | 11.9% |
| Jul 2026 | 33.8% | 30.8% | 16.1% | 10.4% | 8.9% |
| Aug 2026 | 36.5% | 29.9% | 17.2% | 11.1% | 5.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.5% | 7.9K | +48.6% | +2.7 points | |
| 2, held 2nd | 29.9% | 6.4K | +33.4% | -1 points | |
| 3, held 3rd | 17.2% | 3.7K | +47.2% | +1.1 points | |
| 4, held 4th | 11.1% | 2.4K | +48.1% | +0.8 points | |
| 5, held 5th | 5.3% | 1.1K | -18% | -3.6 points |
1.
Powerade36.5%
held 1st · 7.9K estimated branded searches · +48.6% vs prior month · +2.7 points
29.9%
held 2nd · 6.4K estimated branded searches · +33.4% vs prior month · -1 points
3.
Gatorade17.2%
held 3rd · 3.7K estimated branded searches · +47.2% vs prior month · +1.1 points
11.1%
held 4th · 2.4K estimated branded searches · +48.1% vs prior month · +0.8 points
5.3%
held 5th · 1.1K estimated branded searches · -18% vs prior month · -3.6 points
Compare search popularity between Pure Sports Nutrition and its closest rivals
How has branded search demand for Pure Sports Nutrition changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pure Sports Nutrition in New Zealand rose from 1.9K to 2.4K.
- Across the 11 months ending August 2026, Pure Sports Nutrition’s estimated Share of Search among sports and hydration drink brands in New Zealand decreased from 13.3% to 11.1%.
- Across the 11 months ending August 2026, Pure Sports Nutrition’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 17% in March 2026 and was lowest at 9.9% in June 2026.
How did search popularity change for New Zealand sports and hydration drink brands in August 2026?
5 changes
In August 2026, Powerade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 33.8% to 36.5%.
In August 2026, Gatorade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 16.1% to 17.2%.
In August 2026, Pure Sports Nutrition gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 10.4% to 11.1%.
In August 2026, Liquid I.V. lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 8.9% to 5.3%.
In August 2026, Hydralyte lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 30.8% to 29.9%.
How is Pure Sports Nutrition measured?
Brandwave collects information about searches that people make online using Pure Sports Nutrition’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- pure electrolyte
- pure sports nutrition
- pure sports nutrition electrolytes
- pure sports nutrition gels
- pure sports nutrition near me
- pure sports nutrition nz
- puresportsnutrition
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Is Pure Sports Nutrition your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.