How popular isPure Sports Nutrition?
In October 2026, people searched for Pure Sports Nutrition by name about 2,570 times in New Zealand, a 13.2% increase from the previous year. These searches made up 14.3% of all New Zealand sports and hydration drink brand searches, placing Pure Sports Nutrition third out of five brands. When we asked both ChatGPT and Google AI Overviews about sports and hydration drink brands, Pure Sports Nutrition appeared in four of the five answers and was the second most recommended of the five.
Pure Sports Nutrition is the third most searched of 5 competitors and the second most recommended in the AI answers we collected.
PoweradeShare of searches 36%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
HydralyteShare of searches 31.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Pure Sports NutritionShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
GatoradeShare of searches 12.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Liquid I.V.Share of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top sports and hydration drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pure Sports Nutrition was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Pure Sports Nutrition is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Powerade4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pure Sports Nutrition4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gatorade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hydralyte1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liquid I.V.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sports and hydration drink brands
5 answers
Asked ChatGPT
“Which sports or hydration drink brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sports and hydration drink brands in New Zealand?”
Asked ChatGPT
“What's the best sports or hydration drink brand in New Zealand for hydration after exercise?”
Searched Google, AI Overview
“best electrolyte drink”
Searched Google, AI Overview
“sports drink nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Pure Sports Nutrition compared with other New Zealand sports and hydration drink brands?
Share of searches by month for Powerade, Hydralyte, Pure Sports Nutrition, Gatorade, Liquid I.V.. The figures are in the table below the chart.
View monthly share of searches table
| Month | Powerade | Hydralyte | Pure Sports Nutrition | Gatorade | Liquid I.V. |
|---|---|---|---|---|---|
| Nov 2025 | 35.4% | 27.9% | 17.2% | 14.8% | 4.8% |
| Dec 2025 | 31.7% | 31.6% | 15.4% | 16% | 5.3% |
| Jan 2026 | 30.8% | 31% | 17.8% | 15.1% | 5.3% |
| Feb 2026 | 34.2% | 27.5% | 17.1% | 16.3% | 4.9% |
| Mar 2026 | 30.6% | 25.2% | 21.9% | 15.6% | 6.6% |
| Apr 2026 | 31.4% | 26.6% | 19.6% | 16.5% | 5.9% |
| May 2026 | 39.5% | 23.2% | 13.9% | 17.4% | 5.9% |
| Jun 2026 | 38.2% | 23.7% | 12.9% | 15.2% | 9.9% |
| Jul 2026 | 33.6% | 29.7% | 14.3% | 15.1% | 7.4% |
| Aug 2026 | 36.2% | 28.5% | 14.5% | 16.4% | 4.4% |
| Sep 2026 | 33.8% | 30.4% | 16.1% | 14.5% | 5.2% |
| Oct 2026 | 36% | 31.8% | 14.3% | 12.3% | 5.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36% | 6.5K | +22.1% | +2.2 points | |
| 2, held 2nd | 31.8% | 5.7K | +20% | +1.4 points | |
| 3, held 3rd | 14.3% | 2.6K | +2% | -1.8 points | |
| 4, held 4th | 12.3% | 2.2K | -2.7% | -2.2 points | |
| 5, held 5th | 5.5% | 990 | +22.2% | +0.3 points |
1.
Powerade36%
Held 1st. 6.5K estimated branded searches, +22.1% vs prior month. Share +2.2 points.
31.8%
Held 2nd. 5.7K estimated branded searches, +20% vs prior month. Share +1.4 points.
14.3%
Held 3rd. 2.6K estimated branded searches, +2% vs prior month. Share -1.8 points.
4.
Gatorade12.3%
Held 4th. 2.2K estimated branded searches, -2.7% vs prior month. Share -2.2 points.
5.5%
Held 5th. 990 estimated branded searches, +22.2% vs prior month. Share +0.3 points.
Compare popularity between Pure Sports Nutrition and its closest rivals
Every comparison with Pure Sports Nutrition
8 comparisons
How has branded search demand for Pure Sports Nutrition changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Pure Sports Nutrition in New Zealand rose from 2.3K to 2.6K.
- Across the 12 months ending October 2026, Pure Sports Nutrition’s share of searches among sports and hydration drink brands in New Zealand decreased from 17.2% to 14.3%.
- Across the 12 months ending October 2026, Pure Sports Nutrition’s share of searches among sports and hydration drink brands in New Zealand peaked at 21.9% in March 2026 and was lowest at 12.9% in June 2026.
How did search popularity change for New Zealand sports and hydration drink brands in October 2026?
5 changes
In October 2026, Powerade gained share of searches among sports and hydration drink brands in New Zealand, from 33.8% to 36%.
In October 2026, Hydralyte gained share of searches among sports and hydration drink brands in New Zealand, from 30.4% to 31.8%.
In October 2026, Gatorade lost share of searches among sports and hydration drink brands in New Zealand, from 14.5% to 12.3%.
In October 2026, Pure Sports Nutrition lost share of searches among sports and hydration drink brands in New Zealand, from 16.1% to 14.3%.
Estimated monthly branded searches for Liquid I.V. in New Zealand rose 54.7% over 12 measured months, from 640 to 990 in October 2026.
How are Pure Sports Nutrition’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Pure Sports Nutrition’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- pure electrolyte
- pure sports nutrition
- pure sports nutrition electrolytes
- pure sports nutrition gels
- puresportsnutrition
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Where does Pure Sports Nutrition compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Electrolyte drink brands | 4th of 8 | 8.3% | Show ranking |
| Sports and hydration drink brands | 3rd of 5 | 14.3% | Shown above |
| Electrolyte and hydration brands | 2nd of 5 | 26.3% | Show ranking |
Is Pure Sports Nutrition your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.