Brandwave

Electrolyte and hydration brands in New Zealand:Which brands are most popular in search?

In August 2026, Hydralyte was the most searched among electrolyte and hydration brands in New Zealand, with an estimated 6.4K branded searches and 75% estimated Share of Search within this set.

Share of Search, August 2026
  1. Hydralyte75%
  2. Liquid I.V.13.3%
  3. LMNT10%
  4. Nuun1.6%

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Share of SearchLeaderboard

Compare the electrolyte and rehydration brands New Zealanders drink for sport, heat and recovery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among electrolyte and hydration brands in New Zealand, by month

Share of Search by month for Hydralyte, Liquid I.V., LMNT. The figures are in the table below the chart.

View monthly share of search table
MonthHydralyteLiquid I.V.LMNTNuun
Oct 202567.6%16.4%14.6%1.4%
Nov 202569.6%14.6%14.3%1.6%
Dec 202574%13.1%11.4%1.4%
Jan 202668.7%14.4%15.5%1.4%
Feb 202669.7%15.1%13.4%1.8%
Mar 202664.2%19.1%15.3%1.5%
Apr 202666.2%16.1%15.9%1.8%
May 202665.7%17.5%14.6%2.3%
Jun 202657.9%27.7%12.3%2.1%
Jul 202665.6%18.9%12.8%2.7%
Aug 202675%13.3%10%1.6%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Hydralyte

    75%

    held 1st · 6.4K estimated branded searches · +33.4% vs prior month · +9.5 points

  2. 2.Liquid I.V.

    13.3%

    held 2nd · 1.1K estimated branded searches · -18% vs prior month · -5.6 points

  3. 3.LMNT

    10%

    held 3rd · 860 estimated branded searches · -8.5% vs prior month · -2.8 points

  4. 4.Nuun

    1.6%

    held 4th · 140 estimated branded searches · -30% vs prior month · -1.1 points

Compare search popularity between leading brands

Which brand is most popular in search among electrolyte and hydration brands in New Zealand?

In August 2026, Hydralyte was the most searched among electrolyte and hydration brands in New Zealand, with an estimated 6.4K branded searches and 75% estimated Share of Search within this set. Liquid I.V. is in 2nd place, 61.7 percentage points behind at 13.3% Share of Search.

New Zealand electrolyte and hydration brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hydralyte67.6% → 75%75%Aug 202657.9%Jun 20261st
Liquid I.V.16.4% → 13.3%27.7%Jun 202613.1%Dec 20252nd
LMNT14.6% → 10%15.9%Apr 202610%Aug 20263rd
Nuun1.4% → 1.6%2.7%Jul 20261.4%Oct 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among electrolyte and hydration brands in New Zealand increased from 67.6% to 75%.
  • Across the 11 months ending August 2026, Liquid I.V.’s estimated Share of Search among electrolyte and hydration brands in New Zealand decreased from 16.4% to 13.3%.
  • Across the 11 months ending August 2026, LMNT’s estimated Share of Search among electrolyte and hydration brands in New Zealand decreased from 14.6% to 10%.
  • Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among electrolyte and hydration brands in New Zealand peaked at 75% in August 2026 and was lowest at 57.9% in June 2026.
  • Across the 11 months ending August 2026, Liquid I.V.’s estimated Share of Search among electrolyte and hydration brands in New Zealand peaked at 27.7% in June 2026 and was lowest at 13.1% in December 2025.
  • Across the 11 months ending August 2026, LMNT’s estimated Share of Search among electrolyte and hydration brands in New Zealand peaked at 15.9% in April 2026 and was lowest at 10% in August 2026.
  • Across the 11 months ending August 2026, Nuun’s estimated Share of Search among electrolyte and hydration brands in New Zealand peaked at 2.7% in July 2026 and was lowest at 1.4% in October 2025.
  • Across the 11 months ending August 2026, Nuun held steady: its estimated Share of Search among electrolyte and hydration brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand electrolyte and hydration brands in August 2026?

  1. In August 2026, Hydralyte gained estimated Share of Search among electrolyte and hydration brands in New Zealand, from 65.6% to 75%.

  2. In August 2026, Liquid I.V. lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 18.9% to 13.3%.

  3. In August 2026, LMNT lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 12.8% to 10%.

  4. In August 2026, Nuun lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 2.7% to 1.6%.

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