Brandwave

How popular isPure Sports Nutrition?

In October 2026, people searched for Pure Sports Nutrition by name about 2,570 times in New Zealand, a 13.2% increase from the previous year. These searches made up 26.3% of all New Zealand electrolyte and hydration brand searches, placing Pure Sports Nutrition second out of five brands. When we asked both ChatGPT and Google AI Overviews about electrolyte and hydration brands, Pure Sports Nutrition appeared in two of the five answers and was the most recommended of the five.

Search and AI answers in October 2026

Pure Sports Nutrition is the second most searched of 5 competitors and the most recommended in the AI answers we collected.

  1. HydralyteShare of searches 57.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Pure Sports NutritionShare of searches 26.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. Liquid I.V.Share of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. LMNTShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. NuunShare of searches 0.72%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top electrolyte and hydration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pure Sports Nutrition was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pure Sports Nutrition is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pure Sports Nutrition1st
  2. Hydralyte2nd
  3. LMNT3rd
  4. Liquid I.V.–
  5. Nuun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydralyte4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pure Sports Nutrition2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LMNT1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liquid I.V.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electrolyte and hydration brands

5 answers

  • Asked ChatGPT

    “Which hydration electrolyte brand should I buy in New Zealand?”

    1. 1Hydralyte

  • Asked ChatGPT

    “What are the best hydration electrolyte brands in New Zealand?”

    1. 1Pure Sports Nutrition
    2. 2LMNT
    3. 3Hydralyte

  • Asked ChatGPT

    “What's the best hydration electrolyte brand in New Zealand for sport recovery?”

    1. Searched Google, AI Overview

      “hydration drinks nz”

      1. 1Pure Sports Nutrition
      2. 2Hydralyte

    2. Searched Google, AI Overview

      “electrolyte powder nz”

      1. 1Hydralyte

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    How often do people search for Pure Sports Nutrition compared with other New Zealand electrolyte and hydration brands?

    Pure Sports Nutrition against electrolyte and hydration brands in New Zealand, by month

    Share of searches by month for Hydralyte, Pure Sports Nutrition, Liquid I.V., LMNT. The figures are in the table below the chart.

    View monthly share of searches table
    MonthHydralytePure Sports NutritionLiquid I.V.LMNTNuun
    Nov 202549.7%30.7%8.1%10.1%1.4%
    Dec 202554.5%26.8%8.7%8.7%1.3%
    Jan 202650.3%29%7.7%11.7%1.3%
    Feb 202649.7%31.1%8.1%9.9%1.2%
    Mar 202645.2%31.4%10.8%11.6%0.98%
    Apr 202644.8%33.3%8.8%11.6%1.5%
    May 202647.4%28.6%11.3%11.6%1.1%
    Jun 202645.7%24.8%18.5%10.1%0.85%
    Jul 202651.3%24.8%11.8%10.9%1.2%
    Aug 202658.5%24.9%8.4%7.7%0.58%
    Sep 202655.3%29.1%8.5%6.2%0.94%
    Oct 202657.6%26.3%9.1%6.4%0.72%

    1. 1.Hydralyte

      57.6%

      Held 1st. 5.6K estimated branded searches, +18.9% vs prior month. Share +2.3 points.

    2. 2.Pure Sports Nutrition

      26.3%

      Held 2nd. 2.5K estimated branded searches, +3.2% vs prior month. Share -2.8 points.

    3. 3.Liquid I.V.

      9.1%

      Held 3rd. 880 estimated branded searches, +22.2% vs prior month. Share +0.6 points.

    4. 4.LMNT

      6.4%

      Held 4th. 620 estimated branded searches, +17% vs prior month. Share +0.1 points.

    5. 5.Nuun

      0.72%

      Held 5th. 70 estimated branded searches, -12.5% vs prior month. Share -0.2 points.

    Compare popularity between Pure Sports Nutrition and its closest rivals

    Every comparison with Pure Sports Nutrition

    8 comparisons

    How has branded search demand for Pure Sports Nutrition changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending October 2026, estimated monthly branded searches for Pure Sports Nutrition in New Zealand rose from 2.3K to 2.6K.
    • Across the 12 months ending October 2026, Pure Sports Nutrition’s share of searches among electrolyte and hydration brands in New Zealand decreased from 30.7% to 26.3%.
    • Across the 12 months ending October 2026, Pure Sports Nutrition’s share of searches among electrolyte and hydration brands in New Zealand peaked at 33.3% in April 2026 and was lowest at 24.8% in June 2026.

    How did search popularity change for New Zealand electrolyte and hydration brands in October 2026?

    5 changes

    1. In October 2026, Hydralyte gained share of searches among electrolyte and hydration brands in New Zealand, from 55.3% to 57.6%.

    2. In October 2026, Liquid I.V. gained share of searches among electrolyte and hydration brands in New Zealand, from 8.5% to 9.1%.

    3. In October 2026, Pure Sports Nutrition lost share of searches among electrolyte and hydration brands in New Zealand, from 29.1% to 26.3%.

    4. Estimated monthly branded searches for Nuun in New Zealand fell 30% over 12 measured months, from 100 to 70 in October 2026.

    5. Estimated monthly branded searches for LMNT in New Zealand fell 16.2% over 12 measured months, from 740 to 620 in October 2026.

    How are Pure Sports Nutrition’s branded searches counted?

    5 search terms

    Brandwave collects information about searches that people make online using Pure Sports Nutrition’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • pure electrolyte
    • pure sports nutrition
    • pure sports nutrition electrolytes
    • pure sports nutrition gels
    • puresportsnutrition

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    How the Brand Demand Index is measured

    Where does Pure Sports Nutrition compete?

    Pure Sports Nutrition is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Electrolyte drink brands4th of 88.3%Show ranking
    Sports and hydration drink brands3rd of 514.3%Show ranking
    Electrolyte and hydration brands2nd of 526.3%Shown above
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