Hydralyte vs Pure Sports Nutrition:Which is more popular in New Zealand?
In October 2026, Hydralyte had more branded searches than Pure Sports Nutrition among electrolyte and hydration brands in New Zealand. Hydralyte had about 5,590 branded searches, while Pure Sports Nutrition had 2,550. Hydralyte made up 57.6% of all electrolyte and hydration brand searches we track, and Pure Sports Nutrition accounted for 26.3%. When we asked ChatGPT and Google AI Overviews about electrolyte and hydration brands, Hydralyte appeared in four of the five answers and Pure Sports Nutrition in two. Pure Sports Nutrition was mentioned before Hydralyte in every answer.
Who do people search for more?
Hydralyte, about 2 searches for every 1 for Pure Sports Nutrition
Who does AI mention more?
Hydralyte, mentioned in 4 of 5 answers, Pure Sports Nutrition in 2
Who does AI recommend more?
Pure Sports Nutrition, named ahead of Hydralyte in every answer
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Top electrolyte and hydration brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hydralyte was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Pure Sports Nutrition was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pure Sports Nutrition was listed before Hydralyte in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hydralyte4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pure Sports Nutrition2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LMNT1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Liquid I.V.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nuun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electrolyte and hydration brands
5 answers
Asked ChatGPT
“Which hydration electrolyte brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hydration electrolyte brands in New Zealand?”
Asked ChatGPT
“What's the best hydration electrolyte brand in New Zealand for sport recovery?”
Searched Google, AI Overview
“hydration drinks nz”
Searched Google, AI Overview
“electrolyte powder nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hydralyte or Pure Sports Nutrition more popular in search?
This chart shows how often people search Google for Hydralyte and Pure Sports Nutrition by name. Each line represents a brand's share of searches for all five electrolyte and hydration brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hydralyte, Pure Sports Nutrition. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hydralyte | Pure Sports Nutrition | Liquid I.V. | LMNT | Nuun |
|---|---|---|---|---|---|
| Nov 2025 | 49.7% | 30.7% | 8.1% | 10.1% | 1.4% |
| Dec 2025 | 54.5% | 26.8% | 8.7% | 8.7% | 1.3% |
| Jan 2026 | 50.3% | 29% | 7.7% | 11.7% | 1.3% |
| Feb 2026 | 49.7% | 31.1% | 8.1% | 9.9% | 1.2% |
| Mar 2026 | 45.2% | 31.4% | 10.8% | 11.6% | 0.98% |
| Apr 2026 | 44.8% | 33.3% | 8.8% | 11.6% | 1.5% |
| May 2026 | 47.4% | 28.6% | 11.3% | 11.6% | 1.1% |
| Jun 2026 | 45.7% | 24.8% | 18.5% | 10.1% | 0.85% |
| Jul 2026 | 51.3% | 24.8% | 11.8% | 10.9% | 1.2% |
| Aug 2026 | 58.5% | 24.9% | 8.4% | 7.7% | 0.58% |
| Sep 2026 | 55.3% | 29.1% | 8.5% | 6.2% | 0.94% |
| Oct 2026 | 57.6% | 26.3% | 9.1% | 6.4% | 0.72% |
How has branded search for Hydralyte and Pure Sports Nutrition changed in New Zealand over the last 12 months?
3 findings
- Hydralyte was ahead of Pure Sports Nutrition in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hydralyte’s share of searches among electrolyte and hydration brands in New Zealand moved from 49.7% to 57.6%, and its estimated monthly branded searches moved from 3.6K to 5.6K.
- Across the 12 months ending October 2026, Pure Sports Nutrition’s share of searches among electrolyte and hydration brands in New Zealand moved from 30.7% to 26.3%, and its estimated monthly branded searches moved from 2.2K to 2.5K.
How did search popularity change for New Zealand electrolyte and hydration brands in October 2026?
2 changes
In October 2026, Hydralyte gained share of searches among electrolyte and hydration brands in New Zealand, from 55.3% to 57.6%.
In October 2026, Pure Sports Nutrition lost share of searches among electrolyte and hydration brands in New Zealand, from 29.1% to 26.3%.
How are Hydralyte’s and Pure Sports Nutrition’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Hydralyte’s and Pure Sports Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydralyte
7 branded search terms
- hydralyte
- hydralyte ice blocks
- hydralyte powder
- hydralyte rehydration
- hydralyte sachets
- hydralyte tablets
- hydralyte woolies
Pure Sports Nutrition
4 branded search terms
- pure electrolyte
- pure sports nutrition
- pure sports nutrition gels
- puresportsnutrition
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