Liquid I.V. vs Pure Sports Nutrition:Which is more popular by branded search in New Zealand?
In August 2026, Pure Sports Nutrition had more branded searches than Liquid I.V. among sports and hydration drink brands in New Zealand. Pure Sports Nutrition was estimated to have 2.4K branded searches compared to Liquid I.V.’s 1.1K, and held an 11.1% Share of Search versus Liquid I.V.’s 5.3%.
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Which is more popular in search, Liquid I.V. or Pure Sports Nutrition?
Compare the sports drink and electrolyte brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pure Sports Nutrition, Liquid I.V.. The figures are in the table below the chart.
View monthly share of search table
| Month | Powerade | Hydralyte | Gatorade | Pure Sports Nutrition | Liquid I.V. |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 27.4% | 16.2% | 13.3% | 6.7% |
| Nov 2025 | 35.9% | 29.9% | 15.7% | 12.2% | 6.3% |
| Dec 2025 | 31.7% | 35% | 16.6% | 10.6% | 6.2% |
| Jan 2026 | 31.3% | 33.4% | 15.6% | 12.8% | 7% |
| Feb 2026 | 34.1% | 29.3% | 17.6% | 12.7% | 6.4% |
| Mar 2026 | 31.3% | 26.9% | 16.8% | 17% | 8% |
| Apr 2026 | 32.6% | 28.4% | 18.2% | 14% | 6.9% |
| May 2026 | 39.7% | 25.1% | 18.1% | 10.3% | 6.7% |
| Jun 2026 | 37.8% | 24.9% | 15.4% | 9.9% | 11.9% |
| Jul 2026 | 33.8% | 30.8% | 16.1% | 10.4% | 8.9% |
| Aug 2026 | 36.5% | 29.9% | 17.2% | 11.1% | 5.3% |
| Sep 2026 | — | — | — | — | — |
How has the Liquid I.V. and Pure Sports Nutrition comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Liquid I.V. took it in June 2026, Pure Sports Nutrition took it in July 2026.
- Across the 11 months ending August 2026, Liquid I.V.’s estimated Share of Search among sports and hydration drink brands in New Zealand moved from 6.7% to 5.3%, and its estimated monthly branded searches moved from 970 to 1.1K.
- Across the 11 months ending August 2026, Pure Sports Nutrition’s estimated Share of Search among sports and hydration drink brands in New Zealand moved from 13.3% to 11.1%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for New Zealand sports and hydration drink brands in August 2026?
2 changes
In August 2026, Pure Sports Nutrition gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 10.4% to 11.1%.
In August 2026, Liquid I.V. lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 8.9% to 5.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Liquid I.V.’s and Pure Sports Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Liquid I.V.
12 branded search terms
- liquid i v
- liquid i v electrolytes
- liquid i v hydration
- liquid i v near me
- liquid i v new zealand
- liquid i v nz
- liquid i v sports drink
- liquid iv
- liquid iv com
- liquid iv electrolytes
- liquidiv
- liquidiv hydration
Pure Sports Nutrition
7 branded search terms
- pure electrolyte
- pure sports nutrition
- pure sports nutrition electrolytes
- pure sports nutrition gels
- pure sports nutrition near me
- pure sports nutrition nz
- puresportsnutrition
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