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Sports and hydration drink brands in New Zealand:Which brands are most popular in search?

In August 2026, Powerade was the most searched among sports and hydration drink brands in New Zealand, with an estimated 7.9K branded searches and 36.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Powerade36.5%
  2. Hydralyte29.9%
  3. Gatorade17.2%
  4. Pure Sports Nutrition11.1%
  5. Liquid I.V.5.3%

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Share of SearchLeaderboard

Compare the sports drink and electrolyte brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sports and hydration drink brands in New Zealand, by month

Share of Search by month for Powerade, Hydralyte, Gatorade, Pure Sports Nutrition, Liquid I.V.. The figures are in the table below the chart.

View monthly share of search table
MonthPoweradeHydralyteGatoradePure Sports NutritionLiquid I.V.
Oct 202536.4%27.4%16.2%13.3%6.7%
Nov 202535.9%29.9%15.7%12.2%6.3%
Dec 202531.7%35%16.6%10.6%6.2%
Jan 202631.3%33.4%15.6%12.8%7%
Feb 202634.1%29.3%17.6%12.7%6.4%
Mar 202631.3%26.9%16.8%17%8%
Apr 202632.6%28.4%18.2%14%6.9%
May 202639.7%25.1%18.1%10.3%6.7%
Jun 202637.8%24.9%15.4%9.9%11.9%
Jul 202633.8%30.8%16.1%10.4%8.9%
Aug 202636.5%29.9%17.2%11.1%5.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Powerade

    36.5%

    held 1st · 7.9K estimated branded searches · +48.6% vs prior month · +2.7 points

  2. 2.Hydralyte

    29.9%

    held 2nd · 6.4K estimated branded searches · +33.4% vs prior month · -1 points

  3. 3.Gatorade

    17.2%

    held 3rd · 3.7K estimated branded searches · +47.2% vs prior month · +1.1 points

  4. 4.Pure Sports Nutrition

    11.1%

    held 4th · 2.4K estimated branded searches · +48.1% vs prior month · +0.8 points

  5. 5.Liquid I.V.

    5.3%

    held 5th · 1.1K estimated branded searches · -18% vs prior month · -3.6 points

Compare search popularity between leading brands

Which brand is most popular in search among sports and hydration drink brands in New Zealand?

In August 2026, Powerade was the most searched among sports and hydration drink brands in New Zealand, with an estimated 7.9K branded searches and 36.5% estimated Share of Search within this set. Hydralyte is in 2nd place, 6.6 percentage points behind at 29.9% Share of Search.

New Zealand sports and hydration drink brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Powerade36.4% → 36.5%39.7%May 202631.3%Jan 20261st
Hydralyte27.4% → 29.9%35%Dec 202524.9%Jun 20262nd
Gatorade16.2% → 17.2%18.2%Apr 202615.4%Jun 20263rd
Pure Sports Nutrition13.3% → 11.1%17%Mar 20269.9%Jun 20264th
Liquid I.V.6.7% → 5.3%11.9%Jun 20265.3%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among sports and hydration drink brands in New Zealand increased from 27.4% to 29.9%.
  • Across the 11 months ending August 2026, Gatorade’s estimated Share of Search among sports and hydration drink brands in New Zealand increased from 16.2% to 17.2%.
  • Across the 11 months ending August 2026, Pure Sports Nutrition’s estimated Share of Search among sports and hydration drink brands in New Zealand decreased from 13.3% to 11.1%.
  • Across the 11 months ending August 2026, Liquid I.V.’s estimated Share of Search among sports and hydration drink brands in New Zealand decreased from 6.7% to 5.3%.
  • Across the 11 months ending August 2026, Powerade’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 39.7% in May 2026 and was lowest at 31.3% in January 2026.
  • Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 35% in December 2025 and was lowest at 24.9% in June 2026.
  • Across the 11 months ending August 2026, Gatorade’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 18.2% in April 2026 and was lowest at 15.4% in June 2026.
  • Across the 11 months ending August 2026, Pure Sports Nutrition’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 17% in March 2026 and was lowest at 9.9% in June 2026.
  • Across the 11 months ending August 2026, Liquid I.V.’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 11.9% in June 2026 and was lowest at 5.3% in August 2026.
  • Across the 11 months ending August 2026, Powerade held steady: its estimated Share of Search among sports and hydration drink brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand sports and hydration drink brands in August 2026?

  1. In August 2026, Powerade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 33.8% to 36.5%.

  2. In August 2026, Gatorade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 16.1% to 17.2%.

  3. In August 2026, Pure Sports Nutrition gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 10.4% to 11.1%.

  4. In August 2026, Liquid I.V. lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 8.9% to 5.3%.

  5. In August 2026, Hydralyte lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 30.8% to 29.9%.

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