Gatorade vs Hydralyte:Which is more popular by branded search in New Zealand?
In August 2026, Hydralyte had more branded searches than Gatorade among sports and hydration drink brands in New Zealand. Hydralyte was estimated to have 6.4K branded searches compared to Gatorade’s 3.7K, and held a 29.9% Share of Search versus Gatorade’s 17.2%.
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Which is more popular in search, Gatorade or Hydralyte?
Compare the sports drink and electrolyte brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hydralyte, Gatorade. The figures are in the table below the chart.
View monthly share of search table
| Month | Powerade | Hydralyte | Gatorade | Pure Sports Nutrition | Liquid I.V. |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 27.4% | 16.2% | 13.3% | 6.7% |
| Nov 2025 | 35.9% | 29.9% | 15.7% | 12.2% | 6.3% |
| Dec 2025 | 31.7% | 35% | 16.6% | 10.6% | 6.2% |
| Jan 2026 | 31.3% | 33.4% | 15.6% | 12.8% | 7% |
| Feb 2026 | 34.1% | 29.3% | 17.6% | 12.7% | 6.4% |
| Mar 2026 | 31.3% | 26.9% | 16.8% | 17% | 8% |
| Apr 2026 | 32.6% | 28.4% | 18.2% | 14% | 6.9% |
| May 2026 | 39.7% | 25.1% | 18.1% | 10.3% | 6.7% |
| Jun 2026 | 37.8% | 24.9% | 15.4% | 9.9% | 11.9% |
| Jul 2026 | 33.8% | 30.8% | 16.1% | 10.4% | 8.9% |
| Aug 2026 | 36.5% | 29.9% | 17.2% | 11.1% | 5.3% |
| Sep 2026 | — | — | — | — | — |
How has the Gatorade and Hydralyte comparison changed over the last 12 months?
3 findings
- Hydralyte was ahead of Gatorade in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gatorade’s estimated Share of Search among sports and hydration drink brands in New Zealand moved from 16.2% to 17.2%, and its estimated monthly branded searches moved from 2.4K to 3.7K.
- Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among sports and hydration drink brands in New Zealand moved from 27.4% to 29.9%, and its estimated monthly branded searches moved from 4K to 6.4K.
How did search popularity change for New Zealand sports and hydration drink brands in August 2026?
2 changes
In August 2026, Gatorade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 16.1% to 17.2%.
In August 2026, Hydralyte lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 30.8% to 29.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Gatorade’s and Hydralyte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gatorade
16 branded search terms
- blue gatorade
- gatorade
- gatorade com
- gatorade drink
- gatorade electrolytes
- gatorade hydration
- gatorade near me
- gatorade nz
- gatorade online
- gatorade pods
- gatorade sports drink
- gatorade thirst quencher
- gatorade towel
- gatorade zero
- green gatorade
- red gatorade
Hydralyte
13 branded search terms
- hydralyte
- hydralyte electrolytes
- hydralyte hydration
- hydralyte ice blocks
- hydralyte near me
- hydralyte nz
- hydralyte online
- hydralyte powder
- hydralyte rehydration
- hydralyte sachets
- hydralyte sports drink
- hydralyte tablets
- hydralyte woolies
Put your own brand in this comparison
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