Hydralyte vs Powerade:Which is more popular by branded search in New Zealand?
In August 2026, Powerade had more branded searches than Hydralyte among sports and hydration drink brands in New Zealand. Powerade was estimated to have 7.9K branded searches compared to Hydralyte’s 6.4K, and held a 36.5% Share of Search versus Hydralyte’s 29.9%.
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Which is more popular in search, Hydralyte or Powerade?
Compare the sports drink and electrolyte brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Powerade, Hydralyte. The figures are in the table below the chart.
View monthly share of search table
| Month | Powerade | Hydralyte | Gatorade | Pure Sports Nutrition | Liquid I.V. |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 27.4% | 16.2% | 13.3% | 6.7% |
| Nov 2025 | 35.9% | 29.9% | 15.7% | 12.2% | 6.3% |
| Dec 2025 | 31.7% | 35% | 16.6% | 10.6% | 6.2% |
| Jan 2026 | 31.3% | 33.4% | 15.6% | 12.8% | 7% |
| Feb 2026 | 34.1% | 29.3% | 17.6% | 12.7% | 6.4% |
| Mar 2026 | 31.3% | 26.9% | 16.8% | 17% | 8% |
| Apr 2026 | 32.6% | 28.4% | 18.2% | 14% | 6.9% |
| May 2026 | 39.7% | 25.1% | 18.1% | 10.3% | 6.7% |
| Jun 2026 | 37.8% | 24.9% | 15.4% | 9.9% | 11.9% |
| Jul 2026 | 33.8% | 30.8% | 16.1% | 10.4% | 8.9% |
| Aug 2026 | 36.5% | 29.9% | 17.2% | 11.1% | 5.3% |
| Sep 2026 | — | — | — | — | — |
How has the Hydralyte and Powerade comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Hydralyte took it in December 2025, Powerade took it in February 2026.
- Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among sports and hydration drink brands in New Zealand moved from 27.4% to 29.9%, and its estimated monthly branded searches moved from 4K to 6.4K.
- Across the 11 months ending August 2026, Powerade’s estimated Share of Search among sports and hydration drink brands in New Zealand moved from 36.4% to 36.5%, and its estimated monthly branded searches moved from 5.3K to 7.9K.
How did search popularity change for New Zealand sports and hydration drink brands in August 2026?
2 changes
In August 2026, Powerade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 33.8% to 36.5%.
In August 2026, Hydralyte lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 30.8% to 29.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Hydralyte’s and Powerade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydralyte
13 branded search terms
- hydralyte
- hydralyte electrolytes
- hydralyte hydration
- hydralyte ice blocks
- hydralyte near me
- hydralyte nz
- hydralyte online
- hydralyte powder
- hydralyte rehydration
- hydralyte sachets
- hydralyte sports drink
- hydralyte tablets
- hydralyte woolies
Powerade
20 branded search terms
- blue powerade
- bulk powerade
- buying powerade in bulk
- drink powerade
- grape powerade
- green powerade
- new powerade
- powerade
- powerade 0
- powerade electrolytes
- powerade hydration
- powerade mountain blast
- powerade near me
- powerade nz
- powerade online
- powerade pak n save
- powerade sports drink
- powerade strawberry lemon
- powerade woolies
- red powerade
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