Brandwave

How popular isHydralyte?

In October 2026, people searched for Hydralyte by name about 5,710 times in New Zealand, a 55.2% increase from the previous year. These searches made up 18.1% of all New Zealand electrolyte drink brand searches, placing Hydralyte third out of eight brands. When we asked both ChatGPT and Google AI Overviews about electrolyte drink brands, Hydralyte appeared in two of the four answers and was the joint most recommended of the eight.

Search and AI answers in October 2026

Hydralyte is the third most searched of 8 competitors and the joint most recommended in the AI answers we collected.

  1. MusashiShare of searches 43.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. PoweradeShare of searches 20.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. HydralyteShare of searches 18.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  4. Pure Sports NutritionShare of searches 8.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. GatoradeShare of searches 6.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top electrolyte drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hydralyte was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hydralyte is the joint most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Powerade1st
  2. Hydralyte1st
  3. Pure Sports Nutrition3rd
  4. Musashi4th
  5. LMNT5th
  6. Gatorade–
  7. Horleys–
  8. Nuun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Powerade3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hydralyte2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Sports Nutrition2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Musashi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Horleys1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LMNT1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gatorade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nuun0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electrolyte drink brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Hydralyte compared with other New Zealand electrolyte drink brands?

Hydralyte against electrolyte drink brands in New Zealand, by month

Share of searches by month for Musashi, Powerade, Hydralyte, Pure Sports Nutrition, Gatorade. The figures are in the table below the chart.

View monthly share of searches table
MonthMusashiPoweradeHydralytePure Sports NutritionGatoradeHorleysLMNTNuun
Nov 202546.3%18.1%14.6%9%7.5%2.3%2.1%0.12%
Dec 202544.1%17.2%17.3%8.5%8.8%2.1%1.9%0.14%
Jan 202644.6%15.9%16.3%9.4%7.9%3%2.7%0.17%
Feb 202646.2%17.7%14.5%9.1%8.5%2.2%1.8%0.12%
Mar 202645.6%17.3%14.5%10%8.5%1.8%2.2%0.08%
Apr 202646%16.5%14%10.5%8.6%2.2%2.1%0.14%
May 202647.2%20.4%12%7.3%8.8%2.4%1.9%0.12%
Jun 202647.2%21%13.1%7.1%7.9%1.9%1.8%0.04%
Jul 202643.1%19.1%17%8.2%8.2%2.2%2.1%0.09%
Aug 202640.4%21.8%17.4%7.4%9.7%1.8%1.4%0.03%
Sep 202643.8%18.9%17.2%9.1%8%1.7%1.3%0.07%
Oct 202643.3%20.5%18.1%8.3%6.8%1.8%1.1%0.06%

  1. 1.Musashi

    43.3%

    Held 1st. 13.3K estimated branded searches, +12.2% vs prior month. Share -0.4 points.

  2. 2.Powerade

    20.5%

    Held 2nd. 6.3K estimated branded searches, +23.2% vs prior month. Share +1.6 points.

  3. 3.Hydralyte

    18.1%

    Held 3rd. 5.6K estimated branded searches, +19.2% vs prior month. Share +0.9 points.

  4. 4.Pure Sports Nutrition

    8.3%

    Held 4th. 2.5K estimated branded searches, +3.2% vs prior month. Share -0.8 points.

  5. 5.Gatorade

    6.8%

    Held 5th. 2.1K estimated branded searches, -3.2% vs prior month. Share -1.2 points.

  6. 6.Horleys

    1.8%

    Held 6th. 540 estimated branded searches, +14.9% vs prior month. Share 0 points.

  7. 7.LMNT

    1.1%

    Held 7th. 350 estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Nuun

    0.06%

    Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hydralyte and its closest rivals

Every comparison with Hydralyte

8 comparisons

How has branded search demand for Hydralyte changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Hydralyte in New Zealand rose from 3.7K to 5.7K.
  • Across the 12 months ending October 2026, Hydralyte’s share of searches among electrolyte drink brands in New Zealand increased from 14.6% to 18.1%.
  • Across the 12 months ending October 2026, Hydralyte’s share of searches among electrolyte drink brands in New Zealand peaked at 18.1% in October 2026 and was lowest at 12% in May 2026.

How did search popularity change for New Zealand electrolyte drink brands in October 2026?

6 changes

  1. In October 2026, Powerade gained share of searches among electrolyte drink brands in New Zealand, from 18.9% to 20.5%.

  2. In October 2026, Hydralyte gained share of searches among electrolyte drink brands in New Zealand, from 17.2% to 18.1%.

  3. In October 2026, Gatorade lost share of searches among electrolyte drink brands in New Zealand, from 8% to 6.8%.

  4. In October 2026, Pure Sports Nutrition lost share of searches among electrolyte drink brands in New Zealand, from 9.1% to 8.3%.

  5. LMNT’s share of searches among electrolyte drink brands in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.1% in October 2026.

  6. Estimated monthly branded searches for Musashi in New Zealand rose 16.1% over 12 measured months, from 11.5K to 13.3K in October 2026.

How are Hydralyte’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Hydralyte’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hydralyte
  • hydralyte electrolytes
  • hydralyte hydration
  • hydralyte ice blocks
  • hydralyte powder
  • hydralyte rehydration
  • hydralyte sachets
  • hydralyte sports drink
  • hydralyte tablets
  • hydralyte woolies

Do you work for Hydralyte? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hydralyte compete?

Hydralyte is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Electrolyte drink brands3rd of 818.1%Shown above
Sports and hydration drink brands2nd of 531.8%Show ranking
Electrolyte and hydration brands1st of 557.6%Show ranking
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