Hydralyte vs Nuun:Which is more popular by branded search in New Zealand?
In August 2026, Hydralyte had more branded searches than Nuun among electrolyte and hydration brands in New Zealand. Hydralyte was estimated to have 6.4K branded searches compared to Nuun’s 140, and held a 75% Share of Search versus Nuun’s 1.6%.
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Which is more popular in search, Hydralyte or Nuun?
Compare the electrolyte and rehydration brands New Zealanders drink for sport, heat and recovery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hydralyte, Nuun. The figures are in the table below the chart.
View monthly share of search table
| Month | Hydralyte | Liquid I.V. | LMNT | Nuun |
|---|---|---|---|---|
| Oct 2025 | 67.6% | 16.4% | 14.6% | 1.4% |
| Nov 2025 | 69.6% | 14.6% | 14.3% | 1.6% |
| Dec 2025 | 74% | 13.1% | 11.4% | 1.4% |
| Jan 2026 | 68.7% | 14.4% | 15.5% | 1.4% |
| Feb 2026 | 69.7% | 15.1% | 13.4% | 1.8% |
| Mar 2026 | 64.2% | 19.1% | 15.3% | 1.5% |
| Apr 2026 | 66.2% | 16.1% | 15.9% | 1.8% |
| May 2026 | 65.7% | 17.5% | 14.6% | 2.3% |
| Jun 2026 | 57.9% | 27.7% | 12.3% | 2.1% |
| Jul 2026 | 65.6% | 18.9% | 12.8% | 2.7% |
| Aug 2026 | 75% | 13.3% | 10% | 1.6% |
| Sep 2026 | — | — | — | — |
How has the Hydralyte and Nuun comparison changed over the last 12 months?
3 findings
- Hydralyte was ahead of Nuun in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among electrolyte and hydration brands in New Zealand moved from 67.6% to 75%, and its estimated monthly branded searches moved from 4K to 6.4K.
- Across the 11 months ending August 2026, Nuun’s estimated Share of Search among electrolyte and hydration brands in New Zealand moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 80 to 140.
How did search popularity change for New Zealand electrolyte and hydration brands in August 2026?
2 changes
In August 2026, Hydralyte gained estimated Share of Search among electrolyte and hydration brands in New Zealand, from 65.6% to 75%.
In August 2026, Nuun lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 2.7% to 1.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Hydralyte’s and Nuun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydralyte
13 branded search terms
- hydralyte
- hydralyte electrolytes
- hydralyte hydration
- hydralyte ice blocks
- hydralyte near me
- hydralyte nz
- hydralyte online
- hydralyte powder
- hydralyte rehydration
- hydralyte sachets
- hydralyte sports drink
- hydralyte tablets
- hydralyte woolies
Nuun
4 branded search terms
- nuun electrolytes
- nuun hydration
- nuun sport hydration tablets
- nuun tablets
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