How popular isNuun in search?
In August 2026, there were an estimated 140 branded searches for Nuun in New Zealand which is up 75% over the last 11 months. Nuun holds 1.6% estimated Share of Search among New Zealand electrolyte and hydration brands and is ranked 4th of 4 competitors for search popularity.
Hydralyte75%
Liquid I.V.13.3%LMNT10%
Nuun1.6%
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Which electrolyte and hydration brands compete with Nuun?
Share of Search by month for Hydralyte, Liquid I.V., LMNT, Nuun. The figures are in the table below the chart.
View monthly share of search table
| Month | Hydralyte | Liquid I.V. | LMNT | Nuun |
|---|---|---|---|---|
| Oct 2025 | 67.6% | 16.4% | 14.6% | 1.4% |
| Nov 2025 | 69.6% | 14.6% | 14.3% | 1.6% |
| Dec 2025 | 74% | 13.1% | 11.4% | 1.4% |
| Jan 2026 | 68.7% | 14.4% | 15.5% | 1.4% |
| Feb 2026 | 69.7% | 15.1% | 13.4% | 1.8% |
| Mar 2026 | 64.2% | 19.1% | 15.3% | 1.5% |
| Apr 2026 | 66.2% | 16.1% | 15.9% | 1.8% |
| May 2026 | 65.7% | 17.5% | 14.6% | 2.3% |
| Jun 2026 | 57.9% | 27.7% | 12.3% | 2.1% |
| Jul 2026 | 65.6% | 18.9% | 12.8% | 2.7% |
| Aug 2026 | 75% | 13.3% | 10% | 1.6% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75% | 6.4K | +33.4% | +9.5 points | |
| 2, held 2nd | 13.3% | 1.1K | -18% | -5.6 points | |
| 3, held 3rd | 10% | 860 | -8.5% | -2.8 points | |
| 4, held 4th | 1.6% | 140 | -30% | -1.1 points |
75%
held 1st · 6.4K estimated branded searches · +33.4% vs prior month · +9.5 points
13.3%
held 2nd · 1.1K estimated branded searches · -18% vs prior month · -5.6 points
3.
10%
held 3rd · 860 estimated branded searches · -8.5% vs prior month · -2.8 points
4.
Nuun1.6%
held 4th · 140 estimated branded searches · -30% vs prior month · -1.1 points
Compare search popularity between Nuun and its closest rivals
How has branded search demand for Nuun changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nuun in New Zealand rose from 80 to 140.
- Across the 11 months ending August 2026, Nuun’s estimated Share of Search among electrolyte and hydration brands in New Zealand peaked at 2.7% in July 2026 and was lowest at 1.4% in October 2025.
How did search popularity change for New Zealand electrolyte and hydration brands in August 2026?
4 changes
In August 2026, Hydralyte gained estimated Share of Search among electrolyte and hydration brands in New Zealand, from 65.6% to 75%.
In August 2026, Liquid I.V. lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 18.9% to 13.3%.
In August 2026, LMNT lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 12.8% to 10%.
In August 2026, Nuun lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 2.7% to 1.6%.
How is Nuun measured?
Brandwave collects information about searches that people make online using Nuun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- nuun electrolytes
- nuun hydration
- nuun sport hydration tablets
- nuun tablets
Do you work for Nuun? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Nuun your brand?
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