Brandwave

How popular isGatorade in search?

In August 2026, there were an estimated 3.7K branded searches for Gatorade in New Zealand which is up 57.9% over the last 11 months. Gatorade holds 17.2% estimated Share of Search among New Zealand sports and hydration drink brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Powerade36.5%
  2. Hydralyte29.9%
  3. Gatorade17.2%
  4. Pure Sports Nutrition11.1%
  5. Liquid I.V.5.3%
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Which sports and hydration drink brands compete with Gatorade?

Gatorade against sports and hydration drink brands in New Zealand, by month

Share of Search by month for Powerade, Hydralyte, Gatorade, Pure Sports Nutrition, Liquid I.V.. The figures are in the table below the chart.

View monthly share of search table
MonthPoweradeHydralyteGatoradePure Sports NutritionLiquid I.V.
Oct 202536.4%27.4%16.2%13.3%6.7%
Nov 202535.9%29.9%15.7%12.2%6.3%
Dec 202531.7%35%16.6%10.6%6.2%
Jan 202631.3%33.4%15.6%12.8%7%
Feb 202634.1%29.3%17.6%12.7%6.4%
Mar 202631.3%26.9%16.8%17%8%
Apr 202632.6%28.4%18.2%14%6.9%
May 202639.7%25.1%18.1%10.3%6.7%
Jun 202637.8%24.9%15.4%9.9%11.9%
Jul 202633.8%30.8%16.1%10.4%8.9%
Aug 202636.5%29.9%17.2%11.1%5.3%
Sep 2026—————

  1. 1.Powerade

    36.5%

    held 1st · 7.9K estimated branded searches · +48.6% vs prior month · +2.7 points

  2. 2.Hydralyte

    29.9%

    held 2nd · 6.4K estimated branded searches · +33.4% vs prior month · -1 points

  3. 3.Gatorade

    17.2%

    held 3rd · 3.7K estimated branded searches · +47.2% vs prior month · +1.1 points

  4. 4.Pure Sports Nutrition

    11.1%

    held 4th · 2.4K estimated branded searches · +48.1% vs prior month · +0.8 points

  5. 5.Liquid I.V.

    5.3%

    held 5th · 1.1K estimated branded searches · -18% vs prior month · -3.6 points

Compare search popularity between Gatorade and its closest rivals

How has branded search demand for Gatorade changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gatorade in New Zealand rose from 2.4K to 3.7K.
  • Across the 11 months ending August 2026, Gatorade’s estimated Share of Search among sports and hydration drink brands in New Zealand increased from 16.2% to 17.2%.
  • Across the 11 months ending August 2026, Gatorade’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 18.2% in April 2026 and was lowest at 15.4% in June 2026.

How did search popularity change for New Zealand sports and hydration drink brands in August 2026?

  1. In August 2026, Powerade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 33.8% to 36.5%.

  2. In August 2026, Gatorade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 16.1% to 17.2%.

  3. In August 2026, Pure Sports Nutrition gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 10.4% to 11.1%.

  4. In August 2026, Liquid I.V. lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 8.9% to 5.3%.

  5. In August 2026, Hydralyte lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 30.8% to 29.9%.

How is Gatorade measured?

Brandwave collects information about searches that people make online using Gatorade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms

  • blue gatorade
  • gatorade
  • gatorade com
  • gatorade drink
  • gatorade electrolytes
  • gatorade hydration
  • gatorade near me
  • gatorade nz
  • gatorade online
  • gatorade pods
  • gatorade sports drink
  • gatorade thirst quencher
  • gatorade towel
  • gatorade zero
  • green gatorade
  • red gatorade

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How the Brand Demand Index is measured

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