Brandwave

How popular isGatorade?

In October 2026, people searched for Gatorade by name about 2,200 times in New Zealand, a 12.8% increase from the previous year. These searches made up 12.3% of all New Zealand sports and hydration drink brand searches, placing Gatorade fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about sports and hydration drink brands, Gatorade appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in October 2026

Gatorade is the fourth most searched of 5 competitors and the third most recommended in the AI answers we collected.

  1. PoweradeShare of searches 36%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HydralyteShare of searches 31.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. Pure Sports NutritionShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. GatoradeShare of searches 12.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Liquid I.V.Share of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top sports and hydration drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gatorade was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gatorade is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Powerade1st
  2. Pure Sports Nutrition2nd
  3. Gatorade3rd
  4. Hydralyte4th
  5. Liquid I.V.–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Powerade4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pure Sports Nutrition4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gatorade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydralyte1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liquid I.V.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports and hydration drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Gatorade compared with other New Zealand sports and hydration drink brands?

Gatorade against sports and hydration drink brands in New Zealand, by month

Share of searches by month for Powerade, Hydralyte, Pure Sports Nutrition, Gatorade, Liquid I.V.. The figures are in the table below the chart.

View monthly share of searches table
MonthPoweradeHydralytePure Sports NutritionGatoradeLiquid I.V.
Nov 202535.4%27.9%17.2%14.8%4.8%
Dec 202531.7%31.6%15.4%16%5.3%
Jan 202630.8%31%17.8%15.1%5.3%
Feb 202634.2%27.5%17.1%16.3%4.9%
Mar 202630.6%25.2%21.9%15.6%6.6%
Apr 202631.4%26.6%19.6%16.5%5.9%
May 202639.5%23.2%13.9%17.4%5.9%
Jun 202638.2%23.7%12.9%15.2%9.9%
Jul 202633.6%29.7%14.3%15.1%7.4%
Aug 202636.2%28.5%14.5%16.4%4.4%
Sep 202633.8%30.4%16.1%14.5%5.2%
Oct 202636%31.8%14.3%12.3%5.5%

  1. 1.Powerade

    36%

    Held 1st. 6.5K estimated branded searches, +22.1% vs prior month. Share +2.2 points.

  2. 2.Hydralyte

    31.8%

    Held 2nd. 5.7K estimated branded searches, +20% vs prior month. Share +1.4 points.

  3. 3.Pure Sports Nutrition

    14.3%

    Held 3rd. 2.6K estimated branded searches, +2% vs prior month. Share -1.8 points.

  4. 4.Gatorade

    12.3%

    Held 4th. 2.2K estimated branded searches, -2.7% vs prior month. Share -2.2 points.

  5. 5.Liquid I.V.

    5.5%

    Held 5th. 990 estimated branded searches, +22.2% vs prior month. Share +0.3 points.

Compare popularity between Gatorade and its closest rivals

Every comparison with Gatorade

8 comparisons

How has branded search demand for Gatorade changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Gatorade in New Zealand rose from 1.9K to 2.2K.
  • Across the 12 months ending October 2026, Gatorade’s share of searches among sports and hydration drink brands in New Zealand decreased from 14.8% to 12.3%.
  • Across the 12 months ending October 2026, Gatorade’s share of searches among sports and hydration drink brands in New Zealand peaked at 17.4% in May 2026 and was lowest at 12.3% in October 2026.

How did search popularity change for New Zealand sports and hydration drink brands in October 2026?

5 changes

  1. In October 2026, Powerade gained share of searches among sports and hydration drink brands in New Zealand, from 33.8% to 36%.

  2. In October 2026, Hydralyte gained share of searches among sports and hydration drink brands in New Zealand, from 30.4% to 31.8%.

  3. In October 2026, Gatorade lost share of searches among sports and hydration drink brands in New Zealand, from 14.5% to 12.3%.

  4. In October 2026, Pure Sports Nutrition lost share of searches among sports and hydration drink brands in New Zealand, from 16.1% to 14.3%.

  5. Estimated monthly branded searches for Liquid I.V. in New Zealand rose 54.7% over 12 measured months, from 640 to 990 in October 2026.

How are Gatorade’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Gatorade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gatorade
  • gatorade drink
  • gatorade electrolytes
  • gatorade hydration
  • gatorade pods
  • gatorade sports drink
  • gatorade thirst quencher
  • gatorade towel
  • gatorade zero

Do you work for Gatorade? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Gatorade compete?

Gatorade is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Electrolyte drink brands5th of 86.8%Show ranking
Sports and hydration drink brands4th of 512.3%Shown above
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Is Gatorade your brand?

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