Brandwave

Gatorade vs Horleys:Which is more popular in New Zealand?

In October 2026, Gatorade had more branded searches than Horleys among electrolyte drink brands in New Zealand. Gatorade had about 2,100 branded searches, while Horleys had 540. Gatorade made up 6.8% of all electrolyte drink brand searches we track, and Horleys accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about electrolyte drink brands, Horleys appeared in one of the four answers and Gatorade in none.

Among electrolyte drink brands in New Zealand in October 2026

Who do people search for more?

Gatorade, about 4 searches for every 1 for Horleys

Gatorade 2.1K searchesHorleys 540 searches

Who does AI mention more?

Horleys, mentioned in 1 of 4 answers, Gatorade in 0

Horleys in 1 of 4Gatorade in 0 of 4

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Top electrolyte drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Horleys was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Gatorade did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Powerade1st
  2. Hydralyte1st
  3. Pure Sports Nutrition3rd
  4. Musashi4th
  5. LMNT5th
  6. Gatorade–
  7. Horleys–
  8. Nuun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Powerade3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hydralyte2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Sports Nutrition2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Musashi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Horleys1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LMNT1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gatorade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nuun0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electrolyte drink brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gatorade or Horleys more popular in search?

This chart shows how often people search Google for Gatorade and Horleys by name. Each line represents a brand's share of searches for all eight electrolyte drink brands we track, month by month, from searches in New Zealand.

Gatorade and Horleys among electrolyte drink brands in New Zealand, by month

Share of searches by month for Gatorade, Horleys. The figures are in the table below the chart.

View monthly share of searches table
MonthMusashiPoweradeHydralytePure Sports NutritionGatoradeHorleysLMNTNuun
Nov 202546.3%18.1%14.6%9%7.5%2.3%2.1%0.12%
Dec 202544.1%17.2%17.3%8.5%8.8%2.1%1.9%0.14%
Jan 202644.6%15.9%16.3%9.4%7.9%3%2.7%0.17%
Feb 202646.2%17.7%14.5%9.1%8.5%2.2%1.8%0.12%
Mar 202645.6%17.3%14.5%10%8.5%1.8%2.2%0.08%
Apr 202646%16.5%14%10.5%8.6%2.2%2.1%0.14%
May 202647.2%20.4%12%7.3%8.8%2.4%1.9%0.12%
Jun 202647.2%21%13.1%7.1%7.9%1.9%1.8%0.04%
Jul 202643.1%19.1%17%8.2%8.2%2.2%2.1%0.09%
Aug 202640.4%21.8%17.4%7.4%9.7%1.8%1.4%0.03%
Sep 202643.8%18.9%17.2%9.1%8%1.7%1.3%0.07%
Oct 202643.3%20.5%18.1%8.3%6.8%1.8%1.1%0.06%

How has branded search for Gatorade and Horleys changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand electrolyte drink brands in October 2026?

1 change
  1. In October 2026, Gatorade lost share of searches among electrolyte drink brands in New Zealand, from 8% to 6.8%.

How are Gatorade’s and Horleys’ branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Gatorade’s and Horleys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gatorade

6 branded search terms

  • gatorade
  • gatorade drink
  • gatorade pods
  • gatorade thirst quencher
  • gatorade towel
  • gatorade zero

Horleys

6 branded search terms

  • horleys
  • horleys carbless crunch
  • horleys electrolytes
  • horleys replace
  • horleys sculpt
  • horleys slim shake

How the Brand Demand Index is measured

Other head-to-heads among electrolyte drink brands

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