Brandwave

Powerade vs Pure Sports Nutrition:Which is more popular in New Zealand?

In October 2026, Powerade had more branded searches than Pure Sports Nutrition among electrolyte drink brands in New Zealand. Powerade had about 6,320 branded searches, while Pure Sports Nutrition had 2,550. Powerade made up 20.5% of all electrolyte drink brand searches we track, and Pure Sports Nutrition accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about electrolyte drink brands, Powerade appeared in three of the four answers and Pure Sports Nutrition in two. Powerade was mentioned before Pure Sports Nutrition in two out of three answers.

Among electrolyte drink brands in New Zealand in October 2026

Who do people search for more?

Powerade, about 2 searches for every 1 for Pure Sports Nutrition

Powerade 6.3K searchesPure Sports Nutrition 2.5K searches

Who does AI mention more?

Powerade, mentioned in 3 of 4 answers, Pure Sports Nutrition in 2

Powerade in 3 of 4Pure Sports Nutrition in 2 of 4

Who does AI recommend more?

Powerade, named ahead of Pure Sports Nutrition in 2 of 3 answers

Powerade first in 2Pure Sports Nutrition first in 1

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Top electrolyte drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Powerade was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Pure Sports Nutrition was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Powerade was listed before Pure Sports Nutrition in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Powerade1st
  2. Hydralyte1st
  3. Pure Sports Nutrition3rd
  4. Musashi4th
  5. LMNT5th
  6. Gatorade–
  7. Horleys–
  8. Nuun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Powerade3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hydralyte2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Sports Nutrition2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Musashi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Horleys1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LMNT1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gatorade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nuun0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electrolyte drink brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Powerade or Pure Sports Nutrition more popular in search?

This chart shows how often people search Google for Powerade and Pure Sports Nutrition by name. Each line represents a brand's share of searches for all eight electrolyte drink brands we track, month by month, from searches in New Zealand.

Powerade and Pure Sports Nutrition among electrolyte drink brands in New Zealand, by month

Share of searches by month for Powerade, Pure Sports Nutrition. The figures are in the table below the chart.

View monthly share of searches table
MonthMusashiPoweradeHydralytePure Sports NutritionGatoradeHorleysLMNTNuun
Nov 202546.3%18.1%14.6%9%7.5%2.3%2.1%0.12%
Dec 202544.1%17.2%17.3%8.5%8.8%2.1%1.9%0.14%
Jan 202644.6%15.9%16.3%9.4%7.9%3%2.7%0.17%
Feb 202646.2%17.7%14.5%9.1%8.5%2.2%1.8%0.12%
Mar 202645.6%17.3%14.5%10%8.5%1.8%2.2%0.08%
Apr 202646%16.5%14%10.5%8.6%2.2%2.1%0.14%
May 202647.2%20.4%12%7.3%8.8%2.4%1.9%0.12%
Jun 202647.2%21%13.1%7.1%7.9%1.9%1.8%0.04%
Jul 202643.1%19.1%17%8.2%8.2%2.2%2.1%0.09%
Aug 202640.4%21.8%17.4%7.4%9.7%1.8%1.4%0.03%
Sep 202643.8%18.9%17.2%9.1%8%1.7%1.3%0.07%
Oct 202643.3%20.5%18.1%8.3%6.8%1.8%1.1%0.06%

How has branded search for Powerade and Pure Sports Nutrition changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand electrolyte drink brands in October 2026?

2 changes

  1. In October 2026, Powerade gained share of searches among electrolyte drink brands in New Zealand, from 18.9% to 20.5%.

  2. In October 2026, Pure Sports Nutrition lost share of searches among electrolyte drink brands in New Zealand, from 9.1% to 8.3%.

How are Powerade’s and Pure Sports Nutrition’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Powerade’s and Pure Sports Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Powerade

7 branded search terms

  • drink powerade
  • grape powerade
  • powerade
  • powerade 0
  • powerade mountain blast
  • powerade strawberry lemon
  • powerade woolies

Pure Sports Nutrition

4 branded search terms

  • pure electrolyte
  • pure sports nutrition
  • pure sports nutrition gels
  • puresportsnutrition

How the Brand Demand Index is measured

Other head-to-heads among electrolyte drink brands

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