Hydralyte vs Powerade:Which is more popular in New Zealand?
In October 2026, Powerade had more branded searches than Hydralyte among sports and hydration drink brands in New Zealand. Powerade had about 6,460 branded searches, while Hydralyte had 5,710. Powerade made up 36% of all sports and hydration drink brand searches we track, and Hydralyte accounted for 31.8%. When we asked ChatGPT and Google AI Overviews about sports and hydration drink brands, Powerade appeared in four of the five answers and Hydralyte in one. Powerade was mentioned before Hydralyte in every answer.
Who do people search for more?
Powerade, about 13% more searches than Hydralyte
Who does AI mention more?
Powerade, mentioned in 4 of 5 answers, Hydralyte in 1
Who does AI recommend more?
Powerade, named ahead of Hydralyte in every answer
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Top sports and hydration drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Powerade was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hydralyte was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Powerade was listed before Hydralyte in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Powerade4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pure Sports Nutrition4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gatorade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hydralyte1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Liquid I.V.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sports and hydration drink brands
5 answers
Asked ChatGPT
“Which sports or hydration drink brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sports and hydration drink brands in New Zealand?”
Asked ChatGPT
“What's the best sports or hydration drink brand in New Zealand for hydration after exercise?”
Searched Google, AI Overview
“best electrolyte drink”
Searched Google, AI Overview
“sports drink nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hydralyte or Powerade more popular in search?
This chart shows how often people search Google for Hydralyte and Powerade by name. Each line represents a brand's share of searches for all five sports and hydration drink brands we track, month by month, from searches in New Zealand.
Share of searches by month for Powerade, Hydralyte. The figures are in the table below the chart.
View monthly share of searches table
| Month | Powerade | Hydralyte | Pure Sports Nutrition | Gatorade | Liquid I.V. |
|---|---|---|---|---|---|
| Nov 2025 | 35.4% | 27.9% | 17.2% | 14.8% | 4.8% |
| Dec 2025 | 31.7% | 31.6% | 15.4% | 16% | 5.3% |
| Jan 2026 | 30.8% | 31% | 17.8% | 15.1% | 5.3% |
| Feb 2026 | 34.2% | 27.5% | 17.1% | 16.3% | 4.9% |
| Mar 2026 | 30.6% | 25.2% | 21.9% | 15.6% | 6.6% |
| Apr 2026 | 31.4% | 26.6% | 19.6% | 16.5% | 5.9% |
| May 2026 | 39.5% | 23.2% | 13.9% | 17.4% | 5.9% |
| Jun 2026 | 38.2% | 23.7% | 12.9% | 15.2% | 9.9% |
| Jul 2026 | 33.6% | 29.7% | 14.3% | 15.1% | 7.4% |
| Aug 2026 | 36.2% | 28.5% | 14.5% | 16.4% | 4.4% |
| Sep 2026 | 33.8% | 30.4% | 16.1% | 14.5% | 5.2% |
| Oct 2026 | 36% | 31.8% | 14.3% | 12.3% | 5.5% |
How has branded search for Hydralyte and Powerade changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Hydralyte took it in January 2026, Powerade took it in February 2026.
- Across the 12 months ending October 2026, Hydralyte’s share of searches among sports and hydration drink brands in New Zealand moved from 27.9% to 31.8%, and its estimated monthly branded searches moved from 3.7K to 5.7K.
- Across the 12 months ending October 2026, Powerade’s share of searches among sports and hydration drink brands in New Zealand moved from 35.4% to 36%, and its estimated monthly branded searches moved from 4.7K to 6.5K.
How did search popularity change for New Zealand sports and hydration drink brands in October 2026?
2 changes
In October 2026, Powerade gained share of searches among sports and hydration drink brands in New Zealand, from 33.8% to 36%.
In October 2026, Hydralyte gained share of searches among sports and hydration drink brands in New Zealand, from 30.4% to 31.8%.
How are Hydralyte’s and Powerade’s branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Hydralyte’s and Powerade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydralyte
9 branded search terms
- hydralyte
- hydralyte electrolytes
- hydralyte hydration
- hydralyte ice blocks
- hydralyte powder
- hydralyte sachets
- hydralyte sports drink
- hydralyte tablets
- hydralyte woolies
Powerade
10 branded search terms
- drink powerade
- grape powerade
- powerade
- powerade 0
- powerade electrolytes
- powerade hydration
- powerade mountain blast
- powerade sports drink
- powerade strawberry lemon
- powerade woolies
Other head-to-heads among sports and hydration drink brands
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