Brandwave

Hydralyte vs Liquid I.V.:Which is more popular in New Zealand?

In October 2026, Hydralyte had more branded searches than Liquid I.V. among sports and hydration drink brands in New Zealand. Hydralyte had about 5,710 branded searches, while Liquid I.V. had 990. Hydralyte made up 31.8% of all sports and hydration drink brand searches we track, and Liquid I.V. accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about sports and hydration drink brands, Hydralyte appeared in one of the five answers and Liquid I.V. in none.

Among sports and hydration drink brands in New Zealand in October 2026

Who do people search for more?

Hydralyte, about 6 searches for every 1 for Liquid I.V.

Hydralyte 5.7K searchesLiquid I.V. 990 searches

Who does AI mention more?

Hydralyte, mentioned in 1 of 5 answers, Liquid I.V. in 0

Hydralyte in 1 of 5Liquid I.V. in 0 of 5

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Top sports and hydration drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hydralyte was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Liquid I.V. did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Powerade1st
  2. Pure Sports Nutrition2nd
  3. Gatorade3rd
  4. Hydralyte4th
  5. Liquid I.V.–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Powerade4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pure Sports Nutrition4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gatorade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydralyte1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liquid I.V.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports and hydration drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hydralyte or Liquid I.V. more popular in search?

This chart shows how often people search Google for Hydralyte and Liquid I.V. by name. Each line represents a brand's share of searches for all five sports and hydration drink brands we track, month by month, from searches in New Zealand.

Hydralyte and Liquid I.V. among sports and hydration drink brands in New Zealand, by month

Share of searches by month for Hydralyte, Liquid I.V.. The figures are in the table below the chart.

View monthly share of searches table
MonthPoweradeHydralytePure Sports NutritionGatoradeLiquid I.V.
Nov 202535.4%27.9%17.2%14.8%4.8%
Dec 202531.7%31.6%15.4%16%5.3%
Jan 202630.8%31%17.8%15.1%5.3%
Feb 202634.2%27.5%17.1%16.3%4.9%
Mar 202630.6%25.2%21.9%15.6%6.6%
Apr 202631.4%26.6%19.6%16.5%5.9%
May 202639.5%23.2%13.9%17.4%5.9%
Jun 202638.2%23.7%12.9%15.2%9.9%
Jul 202633.6%29.7%14.3%15.1%7.4%
Aug 202636.2%28.5%14.5%16.4%4.4%
Sep 202633.8%30.4%16.1%14.5%5.2%
Oct 202636%31.8%14.3%12.3%5.5%

How has branded search for Hydralyte and Liquid I.V. changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand sports and hydration drink brands in October 2026?

2 changes
  1. In October 2026, Hydralyte gained share of searches among sports and hydration drink brands in New Zealand, from 30.4% to 31.8%.

  2. Estimated monthly branded searches for Liquid I.V. in New Zealand rose 54.7% over 12 measured months, from 640 to 990 in October 2026.

How are Hydralyte’s and Liquid I.V.’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Hydralyte’s and Liquid I.V.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hydralyte

9 branded search terms

  • hydralyte
  • hydralyte electrolytes
  • hydralyte hydration
  • hydralyte ice blocks
  • hydralyte powder
  • hydralyte sachets
  • hydralyte sports drink
  • hydralyte tablets
  • hydralyte woolies

Liquid I.V.

5 branded search terms

  • liquid i v
  • liquid i v electrolytes
  • liquid iv
  • liquid iv electrolytes
  • liquidiv

How the Brand Demand Index is measured

Other head-to-heads among sports and hydration drink brands

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