Nuun vs Pure Sports Nutrition:Which is more popular in New Zealand?
In October 2026, Pure Sports Nutrition had more branded searches than Nuun among electrolyte and hydration brands in New Zealand. Pure Sports Nutrition had about 2,550 branded searches, while Nuun had 70. Pure Sports Nutrition made up 26.3% of all electrolyte and hydration brand searches we track, and Nuun accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about electrolyte and hydration brands, Pure Sports Nutrition appeared in two of the five answers and Nuun in none.
Who do people search for more?
Pure Sports Nutrition, about 36 searches for every 1 for Nuun
Who does AI mention more?
Pure Sports Nutrition, mentioned in 2 of 5 answers, Nuun in 0
Who does AI recommend more?
Pure Sports Nutrition, the only one of the two named
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Top electrolyte and hydration brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pure Sports Nutrition was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nuun did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hydralyte4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Pure Sports Nutrition2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LMNT1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Liquid I.V.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nuun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electrolyte and hydration brands
5 answers
Asked ChatGPT
“Which hydration electrolyte brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hydration electrolyte brands in New Zealand?”
Asked ChatGPT
“What's the best hydration electrolyte brand in New Zealand for sport recovery?”
Searched Google, AI Overview
“hydration drinks nz”
Searched Google, AI Overview
“electrolyte powder nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Nuun or Pure Sports Nutrition more popular in search?
This chart shows how often people search Google for Nuun and Pure Sports Nutrition by name. Each line represents a brand's share of searches for all five electrolyte and hydration brands we track, month by month, from searches in New Zealand.
Share of searches by month for Pure Sports Nutrition, Nuun. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hydralyte | Pure Sports Nutrition | Liquid I.V. | LMNT | Nuun |
|---|---|---|---|---|---|
| Nov 2025 | 49.7% | 30.7% | 8.1% | 10.1% | 1.4% |
| Dec 2025 | 54.5% | 26.8% | 8.7% | 8.7% | 1.3% |
| Jan 2026 | 50.3% | 29% | 7.7% | 11.7% | 1.3% |
| Feb 2026 | 49.7% | 31.1% | 8.1% | 9.9% | 1.2% |
| Mar 2026 | 45.2% | 31.4% | 10.8% | 11.6% | 0.98% |
| Apr 2026 | 44.8% | 33.3% | 8.8% | 11.6% | 1.5% |
| May 2026 | 47.4% | 28.6% | 11.3% | 11.6% | 1.1% |
| Jun 2026 | 45.7% | 24.8% | 18.5% | 10.1% | 0.85% |
| Jul 2026 | 51.3% | 24.8% | 11.8% | 10.9% | 1.2% |
| Aug 2026 | 58.5% | 24.9% | 8.4% | 7.7% | 0.58% |
| Sep 2026 | 55.3% | 29.1% | 8.5% | 6.2% | 0.94% |
| Oct 2026 | 57.6% | 26.3% | 9.1% | 6.4% | 0.72% |
How has branded search for Nuun and Pure Sports Nutrition changed in New Zealand over the last 12 months?
3 findings
- Pure Sports Nutrition was ahead of Nuun in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Nuun’s share of searches among electrolyte and hydration brands in New Zealand moved from 1.4% to 0.72%, and its estimated monthly branded searches moved from 100 to 70.
- Across the 12 months ending October 2026, Pure Sports Nutrition’s share of searches among electrolyte and hydration brands in New Zealand moved from 30.7% to 26.3%, and its estimated monthly branded searches moved from 2.2K to 2.5K.
How did search popularity change for New Zealand electrolyte and hydration brands in October 2026?
2 changes
In October 2026, Pure Sports Nutrition lost share of searches among electrolyte and hydration brands in New Zealand, from 29.1% to 26.3%.
Estimated monthly branded searches for Nuun in New Zealand fell 30% over 12 measured months, from 100 to 70 in October 2026.
How are Nuun’s and Pure Sports Nutrition’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Nuun’s and Pure Sports Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nuun
3 branded search terms
- nuun electrolytes
- nuun hydration
- nuun tablets
Pure Sports Nutrition
4 branded search terms
- pure electrolyte
- pure sports nutrition
- pure sports nutrition gels
- puresportsnutrition
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