How popular isGentle Touch Funeral Services?
In October 2026, people searched for Gentle Touch Funeral Services by name about 80 times in New Zealand, a 166.7% increase from the previous year. These searches made up 5.7% of all New Zealand Hastings funeral director searches, placing Gentle Touch Funeral Services third out of five directors. When we asked both ChatGPT and Google AI Overviews about Hastings funeral directors, Gentle Touch Funeral Services appeared in all answers and was the most recommended of the five.
Gentle Touch Funeral Services is the third most searched of 5 competitors and the most recommended in the AI answers we collected.
Beth ShanShare of searches 60%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Tong & PeryerShare of searches 28.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Gentle Touch Funeral ServicesShare of searches 5.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Terry Longley & SonShare of searches 2.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- Tim Hutchins Funeral ServicesShare of searches 2.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top Hastings funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions, Gentle Touch Funeral Services appeared in all three answers. Gentle Touch Funeral Services is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beth Shan3 of 3Named in 3 of 3 ChatGPT answers
- Gentle Touch Funeral Services3 of 3Named in 3 of 3 ChatGPT answers
- Tim Hutchins Funeral Services3 of 3Named in 3 of 3 ChatGPT answers
- Tong & Peryer2 of 3Named in 2 of 3 ChatGPT answers
- Terry Longley & Son0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hastings funeral directors
3 answers
Asked ChatGPT
“Which funeral director should I hire in Hastings, New Zealand?”
Asked ChatGPT
“What are the best funeral directors in Hastings, New Zealand?”
Asked ChatGPT
“What's the best funeral director in Hastings, New Zealand for a loved one?”
Searched Google, AI Overview
“funeral directors hastings”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“funeral home hastings”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Gentle Touch Funeral Services compared with other New Zealand Hastings funeral directors?
Share of searches by month for Beth Shan, Tong & Peryer, Gentle Touch Funeral Services, Terry Longley & Son, Tim Hutchins Funeral Services. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beth Shan | Tong & Peryer | Gentle Touch Funeral Services | Terry Longley & Son | Tim Hutchins Funeral Services |
|---|---|---|---|---|---|
| Nov 2025 | 44.4% | 44.4% | 7.4% | 3.7% | 0% |
| Dec 2025 | 51.6% | 38.7% | 6.5% | 3.2% | 0% |
| Jan 2026 | 71.9% | 18.8% | 6.3% | 3.1% | 0% |
| Feb 2026 | 68.2% | 18.2% | 9.1% | 4.5% | 0% |
| Mar 2026 | 68.8% | 18.8% | 6.3% | 6.3% | 0% |
| Apr 2026 | 63% | 22.2% | 7.4% | 7.4% | 0% |
| May 2026 | 55.2% | 27.6% | 10.3% | 6.9% | 0% |
| Jun 2026 | 54.8% | 25.8% | 6.5% | 12.9% | 0% |
| Jul 2026 | 52.8% | 27.8% | 5.6% | 13.9% | 0% |
| Aug 2026 | 64.5% | 12.9% | 6.5% | 9.7% | 6.5% |
| Sep 2026 | 64.5% | 19.4% | 9.7% | 3.2% | 3.2% |
| Oct 2026 | 60% | 28.6% | 5.7% | 2.9% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60% | 210 | +5% | -4.5 points | |
| 2, held 2nd | 28.6% | 100 | +66.7% | +9.2 points | |
| 3, held 3rd | 5.7% | 20 | -33.3% | -4 points | |
| 4, held 4th | 2.9% | 10 | 0% | -0.4 points | |
| 5, held 5th | 2.9% | 10 | 0% | -0.4 points |
60%
Held 1st. 210 estimated branded searches, +5% vs prior month. Share -4.5 points.
28.6%
Held 2nd. 100 estimated branded searches, +66.7% vs prior month. Share +9.2 points.
Held 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -4 points.
2.9%
Held 4th. 10 estimated branded searches, 0% vs prior month. Share -0.4 points.
Held 5th. 10 estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare popularity between Gentle Touch Funeral Services and its closest rivals
- Gentle Touch Funeral Services vs Beth Shan: compare popularity
- Gentle Touch Funeral Services vs Tong & Peryer: compare popularity
- Gentle Touch Funeral Services vs Terry Longley & Son: compare popularity
- Gentle Touch Funeral Services vs Tim Hutchins Funeral Services: compare popularity
- Compare Gentle Touch Funeral Services with any brand
Every comparison with Gentle Touch Funeral Services
7 comparisons
- Gentle Touch Funeral Services vs Tong & Peryer
- Beth Shan vs Gentle Touch Funeral Services
- Dunstalls vs Gentle Touch Funeral Services
- Gentle Touch Funeral Services vs Howard & Gannon
- Gentle Touch Funeral Services vs Terry Longley & Son
- Gentle Touch Funeral Services vs Terry Longley & Sons Funeral Services
- Gentle Touch Funeral Services vs Tim Hutchins Funeral Services
How has branded search demand for Gentle Touch Funeral Services changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Gentle Touch Funeral Services in New Zealand rose from 30 to 80.
- Across the 12 months ending October 2026, Gentle Touch Funeral Services’ share of searches among Hastings funeral directors in New Zealand decreased from 7.4% to 5.7%.
- Across the 12 months ending October 2026, Gentle Touch Funeral Services’ share of searches among Hastings funeral directors in New Zealand peaked at 10.3% in May 2026 and was lowest at 5.6% in July 2026.
How did search popularity change for New Zealand Hastings funeral directors in October 2026?
4 changes
In October 2026, Tong & Peryer gained share of searches among Hastings funeral directors in New Zealand, from 19.4% to 28.6%.
In October 2026, Beth Shan lost share of searches among Hastings funeral directors in New Zealand, from 64.5% to 60%.
In October 2026, Gentle Touch Funeral Services lost share of searches among Hastings funeral directors in New Zealand, from 9.7% to 5.7%.
Terry Longley & Son’s share of searches among Hastings funeral directors in New Zealand has lost ground for 3 months in a row, from 13.9% to 2.9% in October 2026.
How are Gentle Touch Funeral Services’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gentle Touch Funeral Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gentle touch funeral services
- gentle touch funerals
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Where does Gentle Touch Funeral Services compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hawkes Bay funeral directors | 5th of 6 | 0.88% | Show ranking |
| Hastings funeral directors | 3rd of 5 | 5.7% | Shown above |
Is Gentle Touch Funeral Services your brand?
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