Brandwave

Gentle Touch Funeral Services vs Howard & Gannon:Which is more popular in New Zealand?

In October 2026, Howard & Gannon had more branded searches than Gentle Touch Funeral Services among hawkes Bay funeral directors in New Zealand. Howard & Gannon had about 70 branded searches, while Gentle Touch Funeral Services had 10. Howard & Gannon made up 6.2% of all hawkes Bay funeral director searches we track, and Gentle Touch Funeral Services accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about hawkes Bay funeral directors, Gentle Touch Funeral Services appeared in all three answers and Howard & Gannon in two. Gentle Touch Funeral Services was mentioned before Howard & Gannon in every answer.

Among hawkes Bay funeral directors in New Zealand in October 2026

Who do people search for more?

Howard & Gannon, about 7 searches for every 1 for Gentle Touch Funeral Services

Howard & Gannon 70 searchesGentle Touch Funeral Services 10 searches

Who does AI mention more?

Gentle Touch Funeral Services, mentioned in every answer we collected

Gentle Touch Funeral Services in 3 of 3Howard & Gannon in 2 of 3

Who does AI recommend more?

Gentle Touch Funeral Services, named ahead of Howard & Gannon in every answer

Gentle Touch Funeral Services first in 3Howard & Gannon never first

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Top hawkes Bay funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Gentle Touch Funeral Services appeared in all three answers. Howard & Gannon was mentioned in two out of three: in two of the three ChatGPT answers. Gentle Touch Funeral Services was listed before Howard & Gannon in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gentle Touch Funeral Services1st
  2. Terry Longley & Sons Funeral Services2nd
  3. Beth Shan3rd
  4. Howard & Gannon4th
  5. Dunstalls5th
  6. Terry Longley & Son–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hawkes Bay funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gentle Touch Funeral Services or Howard & Gannon more popular in search?

This chart shows how often people search Google for Gentle Touch Funeral Services and Howard & Gannon by name. Each line represents a brand's share of searches for all six hawkes Bay funeral directors we track, month by month, from searches in New Zealand.

Gentle Touch Funeral Services and Howard & Gannon among hawkes Bay funeral directors in New Zealand, by month

Share of searches by month for Howard & Gannon, Gentle Touch Funeral Services. The figures are in the table below the chart.

View monthly share of searches table
MonthBeth ShanDunstallsHoward & GannonTerry Longley & SonGentle Touch Funeral ServicesTerry Longley & Sons Funeral Services
Nov 202548.6%36.7%8.3%4.6%0.92%0.92%
Dec 202554.8%33.7%6.7%3.8%0.96%0%
Jan 202656.8%34.2%6.2%2.1%0.68%0%
Feb 202641.6%48.2%5.1%3.6%0.73%0.73%
Mar 202648.8%36.4%9.1%4.1%0.83%0.83%
Apr 202653.4%32.8%3.8%5.3%3.8%0.76%
May 202649.2%35.8%4.2%7.5%2.5%0.83%
Jun 202647.1%34.7%5.8%9.9%1.7%0.83%
Jul 202650%32.9%5%10%1.4%0.71%
Aug 202640.7%42.8%9.7%4.8%1.4%0.69%
Sep 202660.3%24.8%9.1%2.5%2.5%0.83%
Oct 202661.9%27.4%6.2%2.7%0.88%0.88%

How has branded search for Gentle Touch Funeral Services and Howard & Gannon changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand hawkes Bay funeral directors in October 2026?

2 changes

  1. In October 2026, Howard & Gannon lost share of searches among hawkes Bay funeral directors in New Zealand, from 9.1% to 6.2%.

  2. In October 2026, Gentle Touch Funeral Services lost share of searches among hawkes Bay funeral directors in New Zealand, from 2.5% to 0.88%.

How are Gentle Touch Funeral Services’ and Howard & Gannon’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gentle Touch Funeral Services’ and Howard & Gannon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gentle Touch Funeral Services

1 branded search term

  • gentle touch funeral services

Howard & Gannon

1 branded search term

  • howard and gannon

How the Brand Demand Index is measured

Other head-to-heads among hawkes Bay funeral directors

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