Brandwave

How popular isDunstalls?

In October 2026, people searched for Dunstalls by name about 560 times in New Zealand, about the same as the previous year. These searches made up 27.4% of all New Zealand hawkes Bay funeral director searches, placing Dunstalls second out of six directors. When we asked both ChatGPT and Google AI Overviews about hawkes Bay funeral directors, Dunstalls appeared in one of the three answers and was the fifth most recommended of the six.

Search and AI answers in October 2026

Dunstalls is the second most searched of 6 competitors and the fifth most recommended in the AI answers we collected.

  1. Beth ShanShare of searches 61.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. DunstallsShare of searches 27.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  3. Howard & GannonShare of searches 6.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. Terry Longley & SonShare of searches 2.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Gentle Touch Funeral ServicesShare of searches 0.88%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

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Top hawkes Bay funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Dunstalls was mentioned in one out of three: in one of the three ChatGPT answers. Dunstalls is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gentle Touch Funeral Services1st
  2. Terry Longley & Sons Funeral Services2nd
  3. Beth Shan3rd
  4. Howard & Gannon4th
  5. Dunstalls5th
  6. Terry Longley & Son–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hawkes Bay funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Dunstalls compared with other New Zealand hawkes Bay funeral directors?

Dunstalls against hawkes Bay funeral directors in New Zealand, by month

Share of searches by month for Beth Shan, Dunstalls, Howard & Gannon, Terry Longley & Son. The figures are in the table below the chart.

View monthly share of searches table
MonthBeth ShanDunstallsHoward & GannonTerry Longley & SonGentle Touch Funeral ServicesTerry Longley & Sons Funeral Services
Nov 202548.6%36.7%8.3%4.6%0.92%0.92%
Dec 202554.8%33.7%6.7%3.8%0.96%0%
Jan 202656.8%34.2%6.2%2.1%0.68%0%
Feb 202641.6%48.2%5.1%3.6%0.73%0.73%
Mar 202648.8%36.4%9.1%4.1%0.83%0.83%
Apr 202653.4%32.8%3.8%5.3%3.8%0.76%
May 202649.2%35.8%4.2%7.5%2.5%0.83%
Jun 202647.1%34.7%5.8%9.9%1.7%0.83%
Jul 202650%32.9%5%10%1.4%0.71%
Aug 202640.7%42.8%9.7%4.8%1.4%0.69%
Sep 202660.3%24.8%9.1%2.5%2.5%0.83%
Oct 202661.9%27.4%6.2%2.7%0.88%0.88%

  1. 1.Beth Shan

    61.9%

    Held 1st. 700 estimated branded searches, -4.1% vs prior month. Share +1.6 points.

  2. 2.Dunstalls

    27.4%

    Held 2nd. 310 estimated branded searches, +3.3% vs prior month. Share +2.6 points.

  3. 3.Howard & Gannon

    6.2%

    Held 3rd. 70 estimated branded searches, -36.4% vs prior month. Share -2.9 points.

  4. 4.Terry Longley & Son

    2.7%

    Moved from 5th to 4th. 30 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Gentle Touch Funeral Services

    0.88%

    Moved from 4th to 5th. 10 estimated branded searches, -66.7% vs prior month. Share -1.6 points.

  6. 6.Terry Longley & Sons Funeral Services

    0.88%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Dunstalls and its closest rivals

Every comparison with Dunstalls

5 comparisons

How has branded search demand for Dunstalls changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Dunstalls in New Zealand held steady, from 570 to 560.
  • Across the 12 months ending October 2026, Dunstalls’ share of searches among hawkes Bay funeral directors in New Zealand decreased from 36.7% to 27.4%.
  • Across the 12 months ending October 2026, Dunstalls’ share of searches among hawkes Bay funeral directors in New Zealand peaked at 48.2% in February 2026 and was lowest at 24.8% in September 2026.

How did search popularity change for New Zealand hawkes Bay funeral directors in October 2026?

5 changes

  1. In October 2026, Dunstalls gained share of searches among hawkes Bay funeral directors in New Zealand, from 24.8% to 27.4%.

  2. In October 2026, Beth Shan gained share of searches among hawkes Bay funeral directors in New Zealand, from 60.3% to 61.9%.

  3. In October 2026, Howard & Gannon lost share of searches among hawkes Bay funeral directors in New Zealand, from 9.1% to 6.2%.

  4. In October 2026, Gentle Touch Funeral Services lost share of searches among hawkes Bay funeral directors in New Zealand, from 2.5% to 0.88%.

  5. In October 2026, Terry Longley & Son rose from 5th to 4th among hawkes Bay funeral directors in New Zealand.

How are Dunstalls’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Dunstalls’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dunstall's funeral services
  • dunstall’s funeral services
  • dunstalls
  • dunstalls funeral
  • dunstalls funeral directors
  • dunstalls funeral home
  • dunstalls funeral services

Do you work for Dunstalls? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dunstalls compete?

Dunstalls is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hawkes Bay funeral directors2nd of 627.4%Shown above
Napier funeral directors2nd of 331.8%Show ranking
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