Brandwave

Dunstalls vs Terry Longley & Sons Funeral Services:Which is more popular in New Zealand?

In October 2026, Dunstalls had more branded searches than Terry Longley & Sons Funeral Services among hawkes Bay funeral directors in New Zealand. Dunstalls had about 310 branded searches, while Terry Longley & Sons Funeral Services had 10. Dunstalls made up 27.4% of all hawkes Bay funeral director searches we track, and Terry Longley & Sons Funeral Services accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about hawkes Bay funeral directors, Terry Longley & Sons Funeral Services appeared in all three answers and Dunstalls in one. Terry Longley & Sons Funeral Services was mentioned before Dunstalls in every answer.

Among hawkes Bay funeral directors in New Zealand in October 2026

Who do people search for more?

Dunstalls, about 31 searches for every 1 for Terry Longley & Sons Funeral Services

Dunstalls 310 searchesTerry Longley & Sons Funeral Services 10 searches

Who does AI mention more?

Terry Longley & Sons Funeral Services, mentioned in every answer we collected

Terry Longley & Sons Funeral Services in 3 of 3Dunstalls in 1 of 3

Who does AI recommend more?

Terry Longley & Sons Funeral Services, named ahead of Dunstalls in every answer

Terry Longley & Sons Funeral Services first in 3Dunstalls never first

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Top hawkes Bay funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Terry Longley & Sons Funeral Services appeared in all three answers. Dunstalls was mentioned in one out of three: in one of the three ChatGPT answers. Terry Longley & Sons Funeral Services was listed before Dunstalls in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gentle Touch Funeral Services1st
  2. Terry Longley & Sons Funeral Services2nd
  3. Beth Shan3rd
  4. Howard & Gannon4th
  5. Dunstalls5th
  6. Terry Longley & Son–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hawkes Bay funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dunstalls or Terry Longley & Sons Funeral Services more popular in search?

This chart shows how often people search Google for Dunstalls and Terry Longley & Sons Funeral Services by name. Each line represents a brand's share of searches for all six hawkes Bay funeral directors we track, month by month, from searches in New Zealand.

Dunstalls and Terry Longley & Sons Funeral Services among hawkes Bay funeral directors in New Zealand, by month

Share of searches by month for Dunstalls, Terry Longley & Sons Funeral Services. The figures are in the table below the chart.

View monthly share of searches table
MonthBeth ShanDunstallsHoward & GannonTerry Longley & SonGentle Touch Funeral ServicesTerry Longley & Sons Funeral Services
Nov 202548.6%36.7%8.3%4.6%0.92%0.92%
Dec 202554.8%33.7%6.7%3.8%0.96%0%
Jan 202656.8%34.2%6.2%2.1%0.68%0%
Feb 202641.6%48.2%5.1%3.6%0.73%0.73%
Mar 202648.8%36.4%9.1%4.1%0.83%0.83%
Apr 202653.4%32.8%3.8%5.3%3.8%0.76%
May 202649.2%35.8%4.2%7.5%2.5%0.83%
Jun 202647.1%34.7%5.8%9.9%1.7%0.83%
Jul 202650%32.9%5%10%1.4%0.71%
Aug 202640.7%42.8%9.7%4.8%1.4%0.69%
Sep 202660.3%24.8%9.1%2.5%2.5%0.83%
Oct 202661.9%27.4%6.2%2.7%0.88%0.88%

How has branded search for Dunstalls and Terry Longley & Sons Funeral Services changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand hawkes Bay funeral directors in October 2026?

1 change

  1. In October 2026, Dunstalls gained share of searches among hawkes Bay funeral directors in New Zealand, from 24.8% to 27.4%.

How are Dunstalls’ and Terry Longley & Sons Funeral Services’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dunstalls’ and Terry Longley & Sons Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dunstalls

2 branded search terms

  • dunstalls
  • dunstalls funeral

Terry Longley & Sons Funeral Services

1 branded search term

  • terry longley funeral

How the Brand Demand Index is measured

Other head-to-heads among hawkes Bay funeral directors

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