How popular isTerry Longley & Son?
In October 2026, people searched for Terry Longley & Son by name about 50 times in New Zealand, a 50% decrease from the previous year. These searches made up 2.7% of all New Zealand hawkes Bay funeral director searches, placing Terry Longley & Son fourth out of six directors. When we asked both ChatGPT and Google AI Overviews about hawkes Bay funeral directors, Terry Longley & Son did not appear in any of the answers.
Terry Longley & Son is the fourth most searched of 6 competitors and not named in the AI answers we collected.
Beth ShanShare of searches 61.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
DunstallsShare of searches 27.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
Howard & GannonShare of searches 6.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Terry Longley & SonShare of searches 2.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Gentle Touch Funeral ServicesShare of searches 0.88%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
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Top hawkes Bay funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions, Terry Longley & Son did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gentle Touch Funeral Services3 of 3Named in 3 of 3 ChatGPT answers
- Terry Longley & Sons Funeral Services3 of 3Named in 3 of 3 ChatGPT answers
- Beth Shan2 of 3Named in 2 of 3 ChatGPT answers
- Howard & Gannon2 of 3Named in 2 of 3 ChatGPT answers
- Dunstalls1 of 3Named in 1 of 3 ChatGPT answers
- Terry Longley & Son0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hawkes Bay funeral directors
3 answers
Asked ChatGPT
“Which Hawkes Bay funeral director should I hire in Hawke's Bay Region, New Zealand?”
Asked ChatGPT
“What are the best Hawkes Bay funeral directors in Hawke's Bay Region, New Zealand?”
Asked ChatGPT
“What's the best Hawkes Bay funeral director in Hawke's Bay Region, New Zealand for a family funeral?”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Terry Longley & Son compared with other New Zealand hawkes Bay funeral directors?
Share of searches by month for Beth Shan, Dunstalls, Howard & Gannon, Terry Longley & Son. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beth Shan | Dunstalls | Howard & Gannon | Terry Longley & Son | Gentle Touch Funeral Services | Terry Longley & Sons Funeral Services |
|---|---|---|---|---|---|---|
| Nov 2025 | 48.6% | 36.7% | 8.3% | 4.6% | 0.92% | 0.92% |
| Dec 2025 | 54.8% | 33.7% | 6.7% | 3.8% | 0.96% | 0% |
| Jan 2026 | 56.8% | 34.2% | 6.2% | 2.1% | 0.68% | 0% |
| Feb 2026 | 41.6% | 48.2% | 5.1% | 3.6% | 0.73% | 0.73% |
| Mar 2026 | 48.8% | 36.4% | 9.1% | 4.1% | 0.83% | 0.83% |
| Apr 2026 | 53.4% | 32.8% | 3.8% | 5.3% | 3.8% | 0.76% |
| May 2026 | 49.2% | 35.8% | 4.2% | 7.5% | 2.5% | 0.83% |
| Jun 2026 | 47.1% | 34.7% | 5.8% | 9.9% | 1.7% | 0.83% |
| Jul 2026 | 50% | 32.9% | 5% | 10% | 1.4% | 0.71% |
| Aug 2026 | 40.7% | 42.8% | 9.7% | 4.8% | 1.4% | 0.69% |
| Sep 2026 | 60.3% | 24.8% | 9.1% | 2.5% | 2.5% | 0.83% |
| Oct 2026 | 61.9% | 27.4% | 6.2% | 2.7% | 0.88% | 0.88% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.9% | 700 | -4.1% | +1.6 points | |
| 2, held 2nd | 27.4% | 310 | +3.3% | +2.6 points | |
| 3, held 3rd | 6.2% | 70 | -36.4% | -2.9 points | |
| 4, moved from 5th to 4th | 2.7% | 30 | 0% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.88% | 10 | -66.7% | -1.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.88% | 10 | 0% | +0.1 points |
61.9%
Held 1st. 700 estimated branded searches, -4.1% vs prior month. Share +1.6 points.
27.4%
Held 2nd. 310 estimated branded searches, +3.3% vs prior month. Share +2.6 points.
6.2%
Held 3rd. 70 estimated branded searches, -36.4% vs prior month. Share -2.9 points.
2.7%
Moved from 5th to 4th. 30 estimated branded searches, 0% vs prior month. Share +0.2 points.
Moved from 4th to 5th. 10 estimated branded searches, -66.7% vs prior month. Share -1.6 points.
Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Terry Longley & Son and its closest rivals
- Terry Longley & Son vs Beth Shan: compare popularity
- Terry Longley & Son vs Dunstalls: compare popularity
- Terry Longley & Son vs Howard & Gannon: compare popularity
- Terry Longley & Son vs Gentle Touch Funeral Services: compare popularity
- Terry Longley & Son vs Terry Longley & Sons Funeral Services: compare popularity
- Compare Terry Longley & Son with any brand
Every comparison with Terry Longley & Son
7 comparisons
- Beth Shan vs Terry Longley & Son
- Dunstalls vs Terry Longley & Son
- Howard & Gannon vs Terry Longley & Son
- Gentle Touch Funeral Services vs Terry Longley & Son
- Terry Longley & Son vs Tim Hutchins Funeral Services
- Terry Longley & Son vs Tong & Peryer
- Terry Longley & Sons Funeral Services vs Terry Longley & Son
How has branded search demand for Terry Longley & Son changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Terry Longley & Son in New Zealand fell from 100 to 50.
- Across the 12 months ending October 2026, Terry Longley & Son’s share of searches among hawkes Bay funeral directors in New Zealand decreased from 4.6% to 2.7%.
- Across the 12 months ending October 2026, Terry Longley & Son’s share of searches among hawkes Bay funeral directors in New Zealand peaked at 10% in July 2026 and was lowest at 2.1% in January 2026.
How did search popularity change for New Zealand hawkes Bay funeral directors in October 2026?
5 changes
In October 2026, Dunstalls gained share of searches among hawkes Bay funeral directors in New Zealand, from 24.8% to 27.4%.
In October 2026, Beth Shan gained share of searches among hawkes Bay funeral directors in New Zealand, from 60.3% to 61.9%.
In October 2026, Howard & Gannon lost share of searches among hawkes Bay funeral directors in New Zealand, from 9.1% to 6.2%.
In October 2026, Gentle Touch Funeral Services lost share of searches among hawkes Bay funeral directors in New Zealand, from 2.5% to 0.88%.
In October 2026, Terry Longley & Son rose from 5th to 4th among hawkes Bay funeral directors in New Zealand.
How are Terry Longley & Son’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Terry Longley & Son’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- terry longley & son
- terry longley and son
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Where does Terry Longley & Son compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hawkes Bay funeral directors | 4th of 6 | 2.7% | Shown above |
| Hastings funeral directors | 4th of 5 | 2.9% | Show ranking |
Is Terry Longley & Son your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.