Howard & Gannon vs Terry Longley & Son:Which is more popular by branded search in New Zealand?
In August 2026, Howard & Gannon had more branded searches than Terry Longley & Son among hawkes bay funeral directors in New Zealand. Howard & Gannon was estimated to have 520 branded searches compared to Terry Longley & Son’s 140, and held a 17.2% Share of Search versus Terry Longley & Son’s 4.6%.
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Which is more popular in search, Howard & Gannon or Terry Longley & Son?
Compare funeral directors serving Hawkes Bay, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Howard & Gannon, Terry Longley & Son. The figures are in the table below the chart.
View monthly share of search table
| Month | Beth Shan | Dunstalls | Howard & Gannon | Terry Longley & Son |
|---|---|---|---|---|
| Oct 2025 | 54.8% | 27.2% | 12.5% | 5.5% |
| Nov 2025 | 54.7% | 25.8% | 15.1% | 4.4% |
| Dec 2025 | 58.4% | 26.2% | 12% | 3.4% |
| Jan 2026 | 61.5% | 25.2% | 11.3% | 2% |
| Feb 2026 | 42.4% | 44.6% | 10.1% | 2.9% |
| Mar 2026 | 50.9% | 30.8% | 15.4% | 2.9% |
| Apr 2026 | 54.2% | 33.1% | 8.8% | 4% |
| May 2026 | 58% | 26% | 10.7% | 5.3% |
| Jun 2026 | 48.6% | 33.7% | 8.8% | 8.8% |
| Jul 2026 | 52.6% | 29.8% | 9% | 8.7% |
| Aug 2026 | 47.5% | 30.7% | 17.2% | 4.6% |
| Sep 2026 | — | — | — | — |
How has the Howard & Gannon and Terry Longley & Son comparison changed over the last 12 months?
3 findings
- Howard & Gannon was ahead of Terry Longley & Son in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Howard & Gannon’s estimated Share of Search among hawkes bay funeral directors in New Zealand moved from 12.5% to 17.2%, and its estimated monthly branded searches moved from 340 to 520.
- Across the 11 months ending August 2026, Terry Longley & Son’s estimated Share of Search among hawkes bay funeral directors in New Zealand moved from 5.5% to 4.6%, and its estimated monthly branded searches moved from 150 to 140.
How did search popularity change for New Zealand hawkes bay funeral directors in August 2026?
2 changes
In August 2026, Howard & Gannon gained estimated Share of Search among hawkes bay funeral directors in New Zealand, from 9% to 17.2%.
In August 2026, Terry Longley & Son lost estimated Share of Search among hawkes bay funeral directors in New Zealand, from 8.7% to 4.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Howard & Gannon’s and Terry Longley & Son’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Howard & Gannon
2 branded search terms
- howard & gannon funerals
- howard and gannon
Terry Longley & Son
2 branded search terms
- terry longley & son
- terry longley and son
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.