How popular isTerry Longley & Son in search?
In August 2026, there were an estimated 140 branded searches for Terry Longley & Son in New Zealand which is down 6.7% over the last 11 months. Terry Longley & Son holds 7.1% estimated Share of Search among New Zealand hawkes bay funeral directors and is ranked 4th of 4 competitors for search popularity.
Beth Shan40.9%
Dunstalls38.9%
Howard & Gannon13.1%
Terry Longley & Son7.1%
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Which hawkes bay funeral directors compete with Terry Longley & Son?
Share of Search by month for Beth Shan, Dunstalls, Howard & Gannon, Terry Longley & Son. The figures are in the table below the chart.
View monthly share of search table
| Month | Beth Shan | Dunstalls | Howard & Gannon | Terry Longley & Son |
|---|---|---|---|---|
| Oct 2025 | 52.2% | 32% | 8.4% | 7.4% |
| Nov 2025 | 51.2% | 32.1% | 10.5% | 6.2% |
| Dec 2025 | 55% | 32% | 8.3% | 4.7% |
| Jan 2026 | 57.5% | 31.6% | 8% | 2.8% |
| Feb 2026 | 40.8% | 48.8% | 6.6% | 3.8% |
| Mar 2026 | 47.4% | 37.4% | 11.1% | 4.2% |
| Apr 2026 | 50.8% | 37.8% | 5.9% | 5.4% |
| May 2026 | 51.9% | 32.6% | 7.7% | 7.7% |
| Jun 2026 | 41.2% | 40.1% | 6.2% | 12.4% |
| Jul 2026 | 44.3% | 36.3% | 6.6% | 12.7% |
| Aug 2026 | 40.9% | 38.9% | 13.1% | 7.1% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 810 | -13.8% | -3.4 points | |
| 2, held 2nd | 38.9% | 770 | 0% | +2.6 points | |
| 3, moved from 4th to 3rd | 13.1% | 260 | +85.7% | +6.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.1% | 140 | -48.1% | -5.7 pointsmoved from 3rd to 4th |
40.9%
held 1st · 810 estimated branded searches · -13.8% vs prior month · -3.4 points
38.9%
held 2nd · 770 estimated branded searches · 0% vs prior month · +2.6 points
13.1%
moved from 4th to 3rd · 260 estimated branded searches · +85.7% vs prior month · +6.5 points
7.1%
moved from 3rd to 4th · 140 estimated branded searches · -48.1% vs prior month · -5.7 points
Compare search popularity between Terry Longley & Son and its closest rivals
How has branded search demand for Terry Longley & Son changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Terry Longley & Son in New Zealand fell from 150 to 140.
- Across the 11 months ending August 2026, Terry Longley & Son’s estimated Share of Search among hawkes bay funeral directors in New Zealand peaked at 12.7% in July 2026 and was lowest at 2.8% in January 2026.
How did search popularity change for New Zealand hawkes bay funeral directors in August 2026?
4 changes
In August 2026, Howard & Gannon overtook Terry Longley & Son to rank 3rd among hawkes bay funeral directors in New Zealand, at 13.1%.
In August 2026, Dunstalls gained estimated Share of Search among hawkes bay funeral directors in New Zealand, from 36.3% to 38.9%.
In August 2026, Terry Longley & Son lost estimated Share of Search among hawkes bay funeral directors in New Zealand, from 12.7% to 7.1%.
In August 2026, Beth Shan lost estimated Share of Search among hawkes bay funeral directors in New Zealand, from 44.3% to 40.9%.
How is Terry Longley & Son measured?
Brandwave collects information about searches that people make online using Terry Longley & Son’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- terry longley & son
- terry longley and son
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