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Hastings funeral directors in New Zealand:Which brands are most popular in search?

In August 2026, Beth Shan was the most searched among hastings funeral directors in New Zealand, with an estimated 290 branded searches and 67.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Beth Shan67.4%
  2. Tong & Peryer18.6%
  3. Gentle Touch Funeral Services7%
  4. Terry Longley & Son7%

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Share of SearchLeaderboard

Compare Hastings funeral directors using branded searches made in Hastings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hastings funeral directors in New Zealand, by month

Share of Search by month for Beth Shan, Tong & Peryer, Gentle Touch Funeral Services, Terry Longley & Son. The figures are in the table below the chart.

View monthly share of search table
MonthBeth ShanTong & PeryerGentle Touch Funeral ServicesTerry Longley & Son
Oct 202559.6%26.9%5.8%7.7%
Nov 202558.5%31.7%7.3%2.4%
Dec 202563.8%29.8%4.3%2.1%
Jan 202675%16.7%6.3%2.1%
Feb 202670%20%6.7%3.3%
Mar 202668.3%19.5%7.3%4.9%
Apr 202662.2%24.3%8.1%5.4%
May 202657.5%30%7.5%5%
Jun 202656.8%27.3%6.8%9.1%
Jul 202652.1%31.3%6.3%10.4%
Aug 202667.4%18.6%7%7%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Beth Shan

    67.4%

    held 1st · 290 estimated branded searches · +16% vs prior month · +15.4 points

  2. 2.Tong & Peryer

    18.6%

    held 2nd · 80 estimated branded searches · -46.7% vs prior month · -12.6 points

  3. 3.Gentle Touch Funeral Services

    7%

    moved from 4th to 3rd · 30 estimated branded searches · 0% vs prior month · +0.7 points

  4. 4.Terry Longley & Son

    7%

    moved from 3rd to 4th · 30 estimated branded searches · -40% vs prior month · -3.4 points

Compare search popularity between leading brands

Which brand is most popular in search among hastings funeral directors in New Zealand?

In August 2026, Beth Shan was the most searched among hastings funeral directors in New Zealand, with an estimated 290 branded searches and 67.4% estimated Share of Search within this set. Tong & Peryer is in 2nd place, 48.8 percentage points behind at 18.6% Share of Search.

New Zealand hastings funeral directors, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Beth Shan59.6% → 67.4%75%Jan 202652.1%Jul 20261st
Tong & Peryer26.9% → 18.6%31.7%Nov 202516.7%Jan 20262nd
Gentle Touch Funeral Services5.8% → 7%8.1%Apr 20264.3%Dec 20254th → 3rd
Terry Longley & Son7.7% → 7%10.4%Jul 20262.1%Jan 20263rd → 4th

Each finding as a sentence

  • Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among hastings funeral directors in New Zealand increased from 59.6% to 67.4%.
  • Across the 11 months ending August 2026, Tong & Peryer’s estimated Share of Search among hastings funeral directors in New Zealand decreased from 26.9% to 18.6%.
  • Across the 11 months ending August 2026, Gentle Touch Funeral Services’ estimated Share of Search among hastings funeral directors in New Zealand increased from 5.8% to 7%.
  • Across the 11 months ending August 2026, Terry Longley & Son’s estimated Share of Search among hastings funeral directors in New Zealand decreased from 7.7% to 7%.
  • Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among hastings funeral directors in New Zealand peaked at 75% in January 2026 and was lowest at 52.1% in July 2026.
  • Across the 11 months ending August 2026, Tong & Peryer’s estimated Share of Search among hastings funeral directors in New Zealand peaked at 31.7% in November 2025 and was lowest at 16.7% in January 2026.
  • Across the 11 months ending August 2026, Gentle Touch Funeral Services’ estimated Share of Search among hastings funeral directors in New Zealand peaked at 8.1% in April 2026 and was lowest at 4.3% in December 2025.
  • Across the 11 months ending August 2026, Terry Longley & Son’s estimated Share of Search among hastings funeral directors in New Zealand peaked at 10.4% in July 2026 and was lowest at 2.1% in January 2026.
  • Across the 11 months ending August 2026, Gentle Touch Funeral Services rose from 4th to 3rd among hastings funeral directors in New Zealand.
  • Across the 11 months ending August 2026, Terry Longley & Son fell from 3rd to 4th among hastings funeral directors in New Zealand.

How did search popularity change for New Zealand hastings funeral directors in August 2026?

  1. In August 2026, Gentle Touch Funeral Services overtook Terry Longley & Son to rank 3rd among hastings funeral directors in New Zealand, at 7%.

  2. In August 2026, Beth Shan gained estimated Share of Search among hastings funeral directors in New Zealand, from 52.1% to 67.4%.

  3. In August 2026, Tong & Peryer lost estimated Share of Search among hastings funeral directors in New Zealand, from 31.3% to 18.6%.

  4. In August 2026, Terry Longley & Son lost estimated Share of Search among hastings funeral directors in New Zealand, from 10.4% to 7%.

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