Brandwave

How popular isTim Hutchins Funeral Services?

In October 2026, people searched for Tim Hutchins Funeral Services by name about 10 times in New Zealand. These searches made up 2.9% of all New Zealand Hastings funeral director searches, placing Tim Hutchins Funeral Services fifth out of five directors. When we asked both ChatGPT and Google AI Overviews about Hastings funeral directors, Tim Hutchins Funeral Services appeared in all answers and was the second most recommended of the five.

Search and AI answers in October 2026

Tim Hutchins Funeral Services is the fifth most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. Beth ShanShare of searches 60%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. Tong & PeryerShare of searches 28.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Gentle Touch Funeral ServicesShare of searches 5.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Terry Longley & SonShare of searches 2.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Tim Hutchins Funeral ServicesShare of searches 2.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top Hastings funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tim Hutchins Funeral Services appeared in all three answers. Tim Hutchins Funeral Services is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gentle Touch Funeral Services1st
  2. Tim Hutchins Funeral Services2nd
  3. Beth Shan3rd
  4. Tong & Peryer4th
  5. Terry Longley & Son–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hastings funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Tim Hutchins Funeral Services compared with other New Zealand Hastings funeral directors?

Tim Hutchins Funeral Services against Hastings funeral directors in New Zealand, by month

Share of searches by month for Beth Shan, Tong & Peryer, Gentle Touch Funeral Services, Terry Longley & Son, Tim Hutchins Funeral Services. The figures are in the table below the chart.

View monthly share of searches table
MonthBeth ShanTong & PeryerGentle Touch Funeral ServicesTerry Longley & SonTim Hutchins Funeral Services
Nov 202544.4%44.4%7.4%3.7%0%
Dec 202551.6%38.7%6.5%3.2%0%
Jan 202671.9%18.8%6.3%3.1%0%
Feb 202668.2%18.2%9.1%4.5%0%
Mar 202668.8%18.8%6.3%6.3%0%
Apr 202663%22.2%7.4%7.4%0%
May 202655.2%27.6%10.3%6.9%0%
Jun 202654.8%25.8%6.5%12.9%0%
Jul 202652.8%27.8%5.6%13.9%0%
Aug 202664.5%12.9%6.5%9.7%6.5%
Sep 202664.5%19.4%9.7%3.2%3.2%
Oct 202660%28.6%5.7%2.9%2.9%

  1. 1.Beth Shan

    60%

    Held 1st. 210 estimated branded searches, +5% vs prior month. Share -4.5 points.

  2. 2.Tong & Peryer

    28.6%

    Held 2nd. 100 estimated branded searches, +66.7% vs prior month. Share +9.2 points.

  3. 3.Gentle Touch Funeral Services

    5.7%

    Held 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -4 points.

  4. 4.Terry Longley & Son

    2.9%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Tim Hutchins Funeral Services

    2.9%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare popularity between Tim Hutchins Funeral Services and its closest rivals

Every comparison with Tim Hutchins Funeral Services

4 comparisons

How has branded search demand for Tim Hutchins Funeral Services changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Tim Hutchins Funeral Services in New Zealand held steady, from 0 to 10.
  • Across the 12 months ending October 2026, Tim Hutchins Funeral Services’ share of searches among Hastings funeral directors in New Zealand increased from 0% to 2.9%.
  • Across the 12 months ending October 2026, Tim Hutchins Funeral Services’ share of searches among Hastings funeral directors in New Zealand peaked at 6.5% in August 2026 and was lowest at 0% in November 2025.

How did search popularity change for New Zealand Hastings funeral directors in October 2026?

4 changes

  1. In October 2026, Tong & Peryer gained share of searches among Hastings funeral directors in New Zealand, from 19.4% to 28.6%.

  2. In October 2026, Beth Shan lost share of searches among Hastings funeral directors in New Zealand, from 64.5% to 60%.

  3. In October 2026, Gentle Touch Funeral Services lost share of searches among Hastings funeral directors in New Zealand, from 9.7% to 5.7%.

  4. Terry Longley & Son’s share of searches among Hastings funeral directors in New Zealand has lost ground for 3 months in a row, from 13.9% to 2.9% in October 2026.

How are Tim Hutchins Funeral Services’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tim Hutchins Funeral Services’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tim hutchins funeral

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How the Brand Demand Index is measured

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