Brandwave

How popular isTerry Longley & Son?

In October 2026, people searched for Terry Longley & Son by name about 50 times in New Zealand, a 50% decrease from the previous year. These searches made up 2.9% of all New Zealand Hastings funeral director searches, placing Terry Longley & Son fourth out of five directors. When we asked both ChatGPT and Google AI Overviews about Hastings funeral directors, Terry Longley & Son did not appear in any of the answers.

Search and AI answers in October 2026

Terry Longley & Son is the fourth most searched of 5 competitors and not named in the AI answers we collected.

  1. Beth ShanShare of searches 60%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. Tong & PeryerShare of searches 28.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Gentle Touch Funeral ServicesShare of searches 5.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Terry Longley & SonShare of searches 2.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Tim Hutchins Funeral ServicesShare of searches 2.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top Hastings funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Terry Longley & Son did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gentle Touch Funeral Services1st
  2. Tim Hutchins Funeral Services2nd
  3. Beth Shan3rd
  4. Tong & Peryer4th
  5. Terry Longley & Son–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hastings funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Terry Longley & Son compared with other New Zealand Hastings funeral directors?

Terry Longley & Son against Hastings funeral directors in New Zealand, by month

Share of searches by month for Beth Shan, Tong & Peryer, Gentle Touch Funeral Services, Terry Longley & Son, Tim Hutchins Funeral Services. The figures are in the table below the chart.

View monthly share of searches table
MonthBeth ShanTong & PeryerGentle Touch Funeral ServicesTerry Longley & SonTim Hutchins Funeral Services
Nov 202544.4%44.4%7.4%3.7%0%
Dec 202551.6%38.7%6.5%3.2%0%
Jan 202671.9%18.8%6.3%3.1%0%
Feb 202668.2%18.2%9.1%4.5%0%
Mar 202668.8%18.8%6.3%6.3%0%
Apr 202663%22.2%7.4%7.4%0%
May 202655.2%27.6%10.3%6.9%0%
Jun 202654.8%25.8%6.5%12.9%0%
Jul 202652.8%27.8%5.6%13.9%0%
Aug 202664.5%12.9%6.5%9.7%6.5%
Sep 202664.5%19.4%9.7%3.2%3.2%
Oct 202660%28.6%5.7%2.9%2.9%

  1. 1.Beth Shan

    60%

    Held 1st. 210 estimated branded searches, +5% vs prior month. Share -4.5 points.

  2. 2.Tong & Peryer

    28.6%

    Held 2nd. 100 estimated branded searches, +66.7% vs prior month. Share +9.2 points.

  3. 3.Gentle Touch Funeral Services

    5.7%

    Held 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -4 points.

  4. 4.Terry Longley & Son

    2.9%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Tim Hutchins Funeral Services

    2.9%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare popularity between Terry Longley & Son and its closest rivals

Every comparison with Terry Longley & Son

7 comparisons

How has branded search demand for Terry Longley & Son changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Terry Longley & Son in New Zealand fell from 100 to 50.
  • Across the 12 months ending October 2026, Terry Longley & Son’s share of searches among Hastings funeral directors in New Zealand decreased from 3.7% to 2.9%.
  • Across the 12 months ending October 2026, Terry Longley & Son’s share of searches among Hastings funeral directors in New Zealand peaked at 13.9% in July 2026 and was lowest at 2.9% in October 2026.

How did search popularity change for New Zealand Hastings funeral directors in October 2026?

4 changes

  1. In October 2026, Tong & Peryer gained share of searches among Hastings funeral directors in New Zealand, from 19.4% to 28.6%.

  2. In October 2026, Beth Shan lost share of searches among Hastings funeral directors in New Zealand, from 64.5% to 60%.

  3. In October 2026, Gentle Touch Funeral Services lost share of searches among Hastings funeral directors in New Zealand, from 9.7% to 5.7%.

  4. Terry Longley & Son’s share of searches among Hastings funeral directors in New Zealand has lost ground for 3 months in a row, from 13.9% to 2.9% in October 2026.

How are Terry Longley & Son’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Terry Longley & Son’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • terry longley & son
  • terry longley and son

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How the Brand Demand Index is measured

Where does Terry Longley & Son compete?

Terry Longley & Son is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hawkes Bay funeral directors4th of 62.7%Show ranking
Hastings funeral directors4th of 52.9%Shown above
Creator with pink hair and a pink jacket

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