Brandwave

How popular isTong & Peryer?

In October 2026, people searched for Tong & Peryer by name about 270 times in New Zealand, a 50% increase from the previous year. These searches made up 28.6% of all New Zealand Hastings funeral director searches, placing Tong & Peryer second out of five directors. When we asked both ChatGPT and Google AI Overviews about Hastings funeral directors, Tong & Peryer appeared in two of the three answers and was the fourth most recommended of the five.

Search and AI answers in October 2026

Tong & Peryer is the second most searched of 5 competitors and the fourth most recommended in the AI answers we collected.

  1. Beth ShanShare of searches 60%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. Tong & PeryerShare of searches 28.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Gentle Touch Funeral ServicesShare of searches 5.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Terry Longley & SonShare of searches 2.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Tim Hutchins Funeral ServicesShare of searches 2.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top Hastings funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tong & Peryer was mentioned in two out of three: in two of the three ChatGPT answers. Tong & Peryer is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gentle Touch Funeral Services1st
  2. Tim Hutchins Funeral Services2nd
  3. Beth Shan3rd
  4. Tong & Peryer4th
  5. Terry Longley & Son–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hastings funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Tong & Peryer compared with other New Zealand Hastings funeral directors?

Tong & Peryer against Hastings funeral directors in New Zealand, by month

Share of searches by month for Beth Shan, Tong & Peryer, Gentle Touch Funeral Services, Terry Longley & Son, Tim Hutchins Funeral Services. The figures are in the table below the chart.

View monthly share of searches table
MonthBeth ShanTong & PeryerGentle Touch Funeral ServicesTerry Longley & SonTim Hutchins Funeral Services
Nov 202544.4%44.4%7.4%3.7%0%
Dec 202551.6%38.7%6.5%3.2%0%
Jan 202671.9%18.8%6.3%3.1%0%
Feb 202668.2%18.2%9.1%4.5%0%
Mar 202668.8%18.8%6.3%6.3%0%
Apr 202663%22.2%7.4%7.4%0%
May 202655.2%27.6%10.3%6.9%0%
Jun 202654.8%25.8%6.5%12.9%0%
Jul 202652.8%27.8%5.6%13.9%0%
Aug 202664.5%12.9%6.5%9.7%6.5%
Sep 202664.5%19.4%9.7%3.2%3.2%
Oct 202660%28.6%5.7%2.9%2.9%

  1. 1.Beth Shan

    60%

    Held 1st. 210 estimated branded searches, +5% vs prior month. Share -4.5 points.

  2. 2.Tong & Peryer

    28.6%

    Held 2nd. 100 estimated branded searches, +66.7% vs prior month. Share +9.2 points.

  3. 3.Gentle Touch Funeral Services

    5.7%

    Held 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -4 points.

  4. 4.Terry Longley & Son

    2.9%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Tim Hutchins Funeral Services

    2.9%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare popularity between Tong & Peryer and its closest rivals

Every comparison with Tong & Peryer

4 comparisons

How has branded search demand for Tong & Peryer changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Tong & Peryer in New Zealand rose from 180 to 270.
  • Across the 12 months ending October 2026, Tong & Peryer’s share of searches among Hastings funeral directors in New Zealand decreased from 44.4% to 28.6%.
  • Across the 12 months ending October 2026, Tong & Peryer’s share of searches among Hastings funeral directors in New Zealand peaked at 44.4% in November 2025 and was lowest at 12.9% in August 2026.

How did search popularity change for New Zealand Hastings funeral directors in October 2026?

4 changes

  1. In October 2026, Tong & Peryer gained share of searches among Hastings funeral directors in New Zealand, from 19.4% to 28.6%.

  2. In October 2026, Beth Shan lost share of searches among Hastings funeral directors in New Zealand, from 64.5% to 60%.

  3. In October 2026, Gentle Touch Funeral Services lost share of searches among Hastings funeral directors in New Zealand, from 9.7% to 5.7%.

  4. Terry Longley & Son’s share of searches among Hastings funeral directors in New Zealand has lost ground for 3 months in a row, from 13.9% to 2.9% in October 2026.

How are Tong & Peryer’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tong & Peryer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tong & peryer
  • tong and peryer

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