Gentle Touch Funeral Services vs Tong & Peryer:Which is more popular by branded search in New Zealand?
In August 2026, Tong & Peryer had more branded searches than Gentle Touch Funeral Services among hastings funeral directors in New Zealand. Tong & Peryer was estimated to have 270 branded searches compared to Gentle Touch Funeral Services’ 90, and held a 13.9% Share of Search versus Gentle Touch Funeral Services’ 4.6%.
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Which is more popular in search, Gentle Touch Funeral Services or Tong & Peryer?
Compare Hastings funeral directors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tong & Peryer, Gentle Touch Funeral Services. The figures are in the table below the chart.
View monthly share of search table
| Month | Beth Shan | Tong & Peryer | Terry Longley & Son | Gentle Touch Funeral Services |
|---|---|---|---|---|
| Oct 2025 | 75.6% | 13.7% | 7.6% | 3% |
| Nov 2025 | 77.8% | 13.3% | 6.3% | 2.5% |
| Dec 2025 | 77.3% | 15.3% | 4.5% | 2.8% |
| Jan 2026 | 86% | 7.9% | 2.8% | 3.3% |
| Feb 2026 | 78% | 12.7% | 5.3% | 4% |
| Mar 2026 | 83.2% | 8.4% | 4.8% | 3.6% |
| Apr 2026 | 71.6% | 12.1% | 5.3% | 11.1% |
| May 2026 | 72.7% | 17.7% | 6.7% | 2.9% |
| Jun 2026 | 64.7% | 18.7% | 11.8% | 4.8% |
| Jul 2026 | 69.8% | 16.6% | 11.5% | 2.1% |
| Aug 2026 | 74.2% | 13.9% | 7.2% | 4.6% |
| Sep 2026 | — | — | — | — |
How has the Gentle Touch Funeral Services and Tong & Peryer comparison changed over the last 12 months?
3 findings
- Tong & Peryer was ahead of Gentle Touch Funeral Services in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gentle Touch Funeral Services’ estimated Share of Search among hastings funeral directors in New Zealand moved from 3% to 4.6%, and its estimated monthly branded searches moved from 60 to 90.
- Across the 11 months ending August 2026, Tong & Peryer’s estimated Share of Search among hastings funeral directors in New Zealand moved from 13.7% to 13.9%, and its estimated monthly branded searches held steady at 270.
How did search popularity change for New Zealand hastings funeral directors in August 2026?
2 changes
In August 2026, Gentle Touch Funeral Services gained estimated Share of Search among hastings funeral directors in New Zealand, from 2.1% to 4.6%.
In August 2026, Tong & Peryer lost estimated Share of Search among hastings funeral directors in New Zealand, from 16.6% to 13.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Gentle Touch Funeral Services’ and Tong & Peryer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gentle Touch Funeral Services
3 branded search terms
- gentle touch funeral services
- gentle touch funeral services hastings
- gentle touch funerals
Tong & Peryer
4 branded search terms
- tong & peryer
- tong & peryer funeral directors
- tong and peryer
- tong and peryer hastings
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