How popular isGentle Touch Funeral Services in search?
In August 2026, there were an estimated 90 branded searches for Gentle Touch Funeral Services in New Zealand which is up 50% over the last 11 months. Gentle Touch Funeral Services holds 4.6% estimated Share of Search among New Zealand hastings funeral directors and is ranked 4th of 4 competitors for search popularity.
Beth Shan74.2%
Tong & Peryer13.9%
Terry Longley & Son7.2%
Gentle Touch Funeral Services4.6%
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Which hastings funeral directors compete with Gentle Touch Funeral Services?
Share of Search by month for Beth Shan, Tong & Peryer, Terry Longley & Son, Gentle Touch Funeral Services. The figures are in the table below the chart.
View monthly share of search table
| Month | Beth Shan | Tong & Peryer | Terry Longley & Son | Gentle Touch Funeral Services |
|---|---|---|---|---|
| Oct 2025 | 75.6% | 13.7% | 7.6% | 3% |
| Nov 2025 | 77.8% | 13.3% | 6.3% | 2.5% |
| Dec 2025 | 77.3% | 15.3% | 4.5% | 2.8% |
| Jan 2026 | 86% | 7.9% | 2.8% | 3.3% |
| Feb 2026 | 78% | 12.7% | 5.3% | 4% |
| Mar 2026 | 83.2% | 8.4% | 4.8% | 3.6% |
| Apr 2026 | 71.6% | 12.1% | 5.3% | 11.1% |
| May 2026 | 72.7% | 17.7% | 6.7% | 2.9% |
| Jun 2026 | 64.7% | 18.7% | 11.8% | 4.8% |
| Jul 2026 | 69.8% | 16.6% | 11.5% | 2.1% |
| Aug 2026 | 74.2% | 13.9% | 7.2% | 4.6% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.2% | 1.4K | -12.2% | +4.4 points | |
| 2, held 2nd | 13.9% | 270 | -30.8% | -2.7 points | |
| 3, held 3rd | 7.2% | 140 | -48.1% | -4.3 points | |
| 4, held 4th | 4.6% | 90 | +80% | +2.5 points |
74.2%
held 1st · 1.4K estimated branded searches · -12.2% vs prior month · +4.4 points
13.9%
held 2nd · 270 estimated branded searches · -30.8% vs prior month · -2.7 points
7.2%
held 3rd · 140 estimated branded searches · -48.1% vs prior month · -4.3 points
held 4th · 90 estimated branded searches · +80% vs prior month · +2.5 points
Compare search popularity between Gentle Touch Funeral Services and its closest rivals
How has branded search demand for Gentle Touch Funeral Services changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gentle Touch Funeral Services in New Zealand rose from 60 to 90.
- Across the 11 months ending August 2026, Gentle Touch Funeral Services’ estimated Share of Search among hastings funeral directors in New Zealand increased from 3% to 4.6%.
- Across the 11 months ending August 2026, Gentle Touch Funeral Services’ estimated Share of Search among hastings funeral directors in New Zealand peaked at 11.1% in April 2026 and was lowest at 2.1% in July 2026.
How did search popularity change for New Zealand hastings funeral directors in August 2026?
4 changes
In August 2026, Beth Shan gained estimated Share of Search among hastings funeral directors in New Zealand, from 69.8% to 74.2%.
In August 2026, Gentle Touch Funeral Services gained estimated Share of Search among hastings funeral directors in New Zealand, from 2.1% to 4.6%.
In August 2026, Terry Longley & Son lost estimated Share of Search among hastings funeral directors in New Zealand, from 11.5% to 7.2%.
In August 2026, Tong & Peryer lost estimated Share of Search among hastings funeral directors in New Zealand, from 16.6% to 13.9%.
How is Gentle Touch Funeral Services measured?
Brandwave collects information about searches that people make online using Gentle Touch Funeral Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- gentle touch funeral services
- gentle touch funeral services hastings
- gentle touch funerals
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