Brandwave

Gentle Touch Funeral Services vs Terry Longley & Sons Funeral Services:Which is more popular in New Zealand?

In October 2026, Gentle Touch Funeral Services and Terry Longley & Sons Funeral Services were level in searches among hawkes Bay funeral directors in New Zealand, with an estimated 10 branded searches each, at 0.88% of the total each. When we asked ChatGPT and Google AI Overviews about hawkes Bay funeral directors, both Gentle Touch Funeral Services and Terry Longley & Sons Funeral Services appeared in all three answers. Gentle Touch Funeral Services was mentioned before Terry Longley & Sons Funeral Services in two out of three answers.

Among hawkes Bay funeral directors in New Zealand in October 2026

Who do people search for more?

Gentle Touch Funeral Services and Terry Longley & Sons Funeral Services are searched for about as often as each other.

Gentle Touch Funeral Services 10 searchesTerry Longley & Sons Funeral Services 10 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Gentle Touch Funeral Services in 3 of 3Terry Longley & Sons Funeral Services in 3 of 3

Who does AI recommend more?

Gentle Touch Funeral Services, named ahead of Terry Longley & Sons Funeral Services in 2 of 3 answers

Gentle Touch Funeral Services first in 2Terry Longley & Sons Funeral Services first in 1

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Top hawkes Bay funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Gentle Touch Funeral Services and Terry Longley & Sons Funeral Services showed up in all three answers. Gentle Touch Funeral Services was listed before Terry Longley & Sons Funeral Services in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gentle Touch Funeral Services1st
  2. Terry Longley & Sons Funeral Services2nd
  3. Beth Shan3rd
  4. Howard & Gannon4th
  5. Dunstalls5th
  6. Terry Longley & Son–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hawkes Bay funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gentle Touch Funeral Services or Terry Longley & Sons Funeral Services more popular in search?

This chart shows how often people search Google for Gentle Touch Funeral Services and Terry Longley & Sons Funeral Services by name. Each line represents a brand's share of searches for all six hawkes Bay funeral directors we track, month by month, from searches in New Zealand.

Gentle Touch Funeral Services and Terry Longley & Sons Funeral Services among hawkes Bay funeral directors in New Zealand, by month

Share of searches by month for Gentle Touch Funeral Services, Terry Longley & Sons Funeral Services. The figures are in the table below the chart.

View monthly share of searches table
MonthBeth ShanDunstallsHoward & GannonTerry Longley & SonGentle Touch Funeral ServicesTerry Longley & Sons Funeral Services
Nov 202548.6%36.7%8.3%4.6%0.92%0.92%
Dec 202554.8%33.7%6.7%3.8%0.96%0%
Jan 202656.8%34.2%6.2%2.1%0.68%0%
Feb 202641.6%48.2%5.1%3.6%0.73%0.73%
Mar 202648.8%36.4%9.1%4.1%0.83%0.83%
Apr 202653.4%32.8%3.8%5.3%3.8%0.76%
May 202649.2%35.8%4.2%7.5%2.5%0.83%
Jun 202647.1%34.7%5.8%9.9%1.7%0.83%
Jul 202650%32.9%5%10%1.4%0.71%
Aug 202640.7%42.8%9.7%4.8%1.4%0.69%
Sep 202660.3%24.8%9.1%2.5%2.5%0.83%
Oct 202661.9%27.4%6.2%2.7%0.88%0.88%

How has branded search for Gentle Touch Funeral Services and Terry Longley & Sons Funeral Services changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand hawkes Bay funeral directors in October 2026?

1 change

  1. In October 2026, Gentle Touch Funeral Services lost share of searches among hawkes Bay funeral directors in New Zealand, from 2.5% to 0.88%.

How are Gentle Touch Funeral Services’ and Terry Longley & Sons Funeral Services’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gentle Touch Funeral Services’ and Terry Longley & Sons Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gentle Touch Funeral Services

1 branded search term

  • gentle touch funeral services

Terry Longley & Sons Funeral Services

1 branded search term

  • terry longley funeral

How the Brand Demand Index is measured

Other head-to-heads among hawkes Bay funeral directors

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