Beth Shan vs Terry Longley & Son:Which is more popular in New Zealand?
In October 2026, Beth Shan had more branded searches than Terry Longley & Son among hawkes Bay funeral directors in New Zealand. Beth Shan had about 700 branded searches, while Terry Longley & Son had 30. Beth Shan made up 61.9% of all hawkes Bay funeral director searches we track, and Terry Longley & Son accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about hawkes Bay funeral directors, Beth Shan appeared in two of the three answers and Terry Longley & Son in none.
Who do people search for more?
Beth Shan, about 23 searches for every 1 for Terry Longley & Son
Who does AI mention more?
Beth Shan, mentioned in 2 of 3 answers, Terry Longley & Son in 0
Who does AI recommend more?
Beth Shan, the only one of the two named
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Top hawkes Bay funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions, Beth Shan was mentioned in two out of three: in two of the three ChatGPT answers. Terry Longley & Son did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gentle Touch Funeral Services3 of 3Named in 3 of 3 ChatGPT answers
Terry Longley & Sons Funeral Services3 of 3Named in 3 of 3 ChatGPT answers- Beth Shan2 of 3Named in 2 of 3 ChatGPT answers
Howard & Gannon2 of 3Named in 2 of 3 ChatGPT answers
Dunstalls1 of 3Named in 1 of 3 ChatGPT answers- Terry Longley & Son0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hawkes Bay funeral directors
3 answers
Asked ChatGPT
“Which Hawkes Bay funeral director should I hire in Hawke's Bay Region, New Zealand?”
Asked ChatGPT
“What are the best Hawkes Bay funeral directors in Hawke's Bay Region, New Zealand?”
Asked ChatGPT
“What's the best Hawkes Bay funeral director in Hawke's Bay Region, New Zealand for a family funeral?”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beth Shan or Terry Longley & Son more popular in search?
This chart shows how often people search Google for Beth Shan and Terry Longley & Son by name. Each line represents a brand's share of searches for all six hawkes Bay funeral directors we track, month by month, from searches in New Zealand.
Share of searches by month for Beth Shan, Terry Longley & Son. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beth Shan | Dunstalls | Howard & Gannon | Terry Longley & Son | Gentle Touch Funeral Services | Terry Longley & Sons Funeral Services |
|---|---|---|---|---|---|---|
| Nov 2025 | 48.6% | 36.7% | 8.3% | 4.6% | 0.92% | 0.92% |
| Dec 2025 | 54.8% | 33.7% | 6.7% | 3.8% | 0.96% | 0% |
| Jan 2026 | 56.8% | 34.2% | 6.2% | 2.1% | 0.68% | 0% |
| Feb 2026 | 41.6% | 48.2% | 5.1% | 3.6% | 0.73% | 0.73% |
| Mar 2026 | 48.8% | 36.4% | 9.1% | 4.1% | 0.83% | 0.83% |
| Apr 2026 | 53.4% | 32.8% | 3.8% | 5.3% | 3.8% | 0.76% |
| May 2026 | 49.2% | 35.8% | 4.2% | 7.5% | 2.5% | 0.83% |
| Jun 2026 | 47.1% | 34.7% | 5.8% | 9.9% | 1.7% | 0.83% |
| Jul 2026 | 50% | 32.9% | 5% | 10% | 1.4% | 0.71% |
| Aug 2026 | 40.7% | 42.8% | 9.7% | 4.8% | 1.4% | 0.69% |
| Sep 2026 | 60.3% | 24.8% | 9.1% | 2.5% | 2.5% | 0.83% |
| Oct 2026 | 61.9% | 27.4% | 6.2% | 2.7% | 0.88% | 0.88% |
How has branded search for Beth Shan and Terry Longley & Son changed in New Zealand over the last 12 months?
3 findings
- Beth Shan was ahead of Terry Longley & Son in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Beth Shan’s share of searches among hawkes Bay funeral directors in New Zealand moved from 48.6% to 61.9%, and its estimated monthly branded searches moved from 530 to 700.
- Across the 12 months ending October 2026, Terry Longley & Son’s share of searches among hawkes Bay funeral directors in New Zealand moved from 4.6% to 2.7%, and its estimated monthly branded searches moved from 50 to 30.
How did search popularity change for New Zealand hawkes Bay funeral directors in October 2026?
2 changes
In October 2026, Beth Shan gained share of searches among hawkes Bay funeral directors in New Zealand, from 60.3% to 61.9%.
In October 2026, Terry Longley & Son rose from 5th to 4th among hawkes Bay funeral directors in New Zealand.
How are Beth Shan’s and Terry Longley & Son’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Beth Shan’s and Terry Longley & Son’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beth Shan
3 branded search terms
- beth shan
- beth shan funeral
- bethshan
Terry Longley & Son
2 branded search terms
- terry longley & son
- terry longley and son
Other head-to-heads among hawkes Bay funeral directors
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