Brandwave

How popular isTerry Longley & Sons Funeral Services?

In October 2026, people searched for Terry Longley & Sons Funeral Services by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.88% of all New Zealand hawkes Bay funeral director searches, placing Terry Longley & Sons Funeral Services sixth out of six directors. When we asked both ChatGPT and Google AI Overviews about hawkes Bay funeral directors, Terry Longley & Sons Funeral Services appeared in all answers and was the second most recommended of the six.

Search and AI answers in October 2026

Terry Longley & Sons Funeral Services is the sixth most searched of 6 competitors and the second most recommended in the AI answers we collected.

  1. Beth ShanShare of searches 61.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. DunstallsShare of searches 27.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  3. Howard & GannonShare of searches 6.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. Terry Longley & SonShare of searches 2.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Terry Longley & Sons Funeral ServicesShare of searches 0.88%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

+1 more

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Top hawkes Bay funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Terry Longley & Sons Funeral Services appeared in all three answers. Terry Longley & Sons Funeral Services is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gentle Touch Funeral Services1st
  2. Terry Longley & Sons Funeral Services2nd
  3. Beth Shan3rd
  4. Howard & Gannon4th
  5. Dunstalls5th
  6. Terry Longley & Son–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hawkes Bay funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Terry Longley & Sons Funeral Services compared with other New Zealand hawkes Bay funeral directors?

Terry Longley & Sons Funeral Services against hawkes Bay funeral directors in New Zealand, by month

Share of searches by month for Beth Shan, Dunstalls, Howard & Gannon, Terry Longley & Son, Terry Longley & Sons Funeral Services. The figures are in the table below the chart.

View monthly share of searches table
MonthBeth ShanDunstallsHoward & GannonTerry Longley & SonGentle Touch Funeral ServicesTerry Longley & Sons Funeral Services
Nov 202548.6%36.7%8.3%4.6%0.92%0.92%
Dec 202554.8%33.7%6.7%3.8%0.96%0%
Jan 202656.8%34.2%6.2%2.1%0.68%0%
Feb 202641.6%48.2%5.1%3.6%0.73%0.73%
Mar 202648.8%36.4%9.1%4.1%0.83%0.83%
Apr 202653.4%32.8%3.8%5.3%3.8%0.76%
May 202649.2%35.8%4.2%7.5%2.5%0.83%
Jun 202647.1%34.7%5.8%9.9%1.7%0.83%
Jul 202650%32.9%5%10%1.4%0.71%
Aug 202640.7%42.8%9.7%4.8%1.4%0.69%
Sep 202660.3%24.8%9.1%2.5%2.5%0.83%
Oct 202661.9%27.4%6.2%2.7%0.88%0.88%

  1. 1.Beth Shan

    61.9%

    Held 1st. 700 estimated branded searches, -4.1% vs prior month. Share +1.6 points.

  2. 2.Dunstalls

    27.4%

    Held 2nd. 310 estimated branded searches, +3.3% vs prior month. Share +2.6 points.

  3. 3.Howard & Gannon

    6.2%

    Held 3rd. 70 estimated branded searches, -36.4% vs prior month. Share -2.9 points.

  4. 4.Terry Longley & Son

    2.7%

    Moved from 5th to 4th. 30 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Gentle Touch Funeral Services

    0.88%

    Moved from 4th to 5th. 10 estimated branded searches, -66.7% vs prior month. Share -1.6 points.

  6. 6.Terry Longley & Sons Funeral Services

    0.88%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Terry Longley & Sons Funeral Services and its closest rivals

Every comparison with Terry Longley & Sons Funeral Services

5 comparisons

How has branded search demand for Terry Longley & Sons Funeral Services changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Terry Longley & Sons Funeral Services in New Zealand held steady at 10.
  • Across the 12 months ending October 2026, Terry Longley & Sons Funeral Services’ share of searches among hawkes Bay funeral directors in New Zealand held steady, from 0.92% to 0.88%.

How did search popularity change for New Zealand hawkes Bay funeral directors in October 2026?

5 changes

  1. In October 2026, Dunstalls gained share of searches among hawkes Bay funeral directors in New Zealand, from 24.8% to 27.4%.

  2. In October 2026, Beth Shan gained share of searches among hawkes Bay funeral directors in New Zealand, from 60.3% to 61.9%.

  3. In October 2026, Howard & Gannon lost share of searches among hawkes Bay funeral directors in New Zealand, from 9.1% to 6.2%.

  4. In October 2026, Gentle Touch Funeral Services lost share of searches among hawkes Bay funeral directors in New Zealand, from 2.5% to 0.88%.

  5. In October 2026, Terry Longley & Son rose from 5th to 4th among hawkes Bay funeral directors in New Zealand.

How are Terry Longley & Sons Funeral Services’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Terry Longley & Sons Funeral Services’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • terry longley funeral

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How the Brand Demand Index is measured

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