Brandwave

Terry Longley & Sons Funeral Services vs Terry Longley & Son:Which is more popular in New Zealand?

In October 2026, Terry Longley & Son had more branded searches than Terry Longley & Sons Funeral Services among hawkes Bay funeral directors in New Zealand. Terry Longley & Son had about 30 branded searches, while Terry Longley & Sons Funeral Services had 10. Terry Longley & Son made up 2.7% of all hawkes Bay funeral director searches we track, and Terry Longley & Sons Funeral Services accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about hawkes Bay funeral directors, Terry Longley & Sons Funeral Services appeared in all three answers and Terry Longley & Son in none.

Among hawkes Bay funeral directors in New Zealand in October 2026

Who do people search for more?

Terry Longley & Son, about 3 searches for every 1 for Terry Longley & Sons Funeral Services

Terry Longley & Son 30 searchesTerry Longley & Sons Funeral Services 10 searches

Who does AI mention more?

Terry Longley & Sons Funeral Services, mentioned in every answer we collected

Terry Longley & Sons Funeral Services in 3 of 3Terry Longley & Son in 0 of 3

Who does AI recommend more?

Terry Longley & Sons Funeral Services, the only one of the two named

Terry Longley & Sons Funeral Services first in 3Terry Longley & Son never named

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Top hawkes Bay funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Terry Longley & Sons Funeral Services appeared in all three answers. Terry Longley & Son did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gentle Touch Funeral Services1st
  2. Terry Longley & Sons Funeral Services2nd
  3. Beth Shan3rd
  4. Howard & Gannon4th
  5. Dunstalls5th
  6. Terry Longley & Son–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hawkes Bay funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Terry Longley & Sons Funeral Services or Terry Longley & Son more popular in search?

This chart shows how often people search Google for Terry Longley & Sons Funeral Services and Terry Longley & Son by name. Each line represents a brand's share of searches for all six hawkes Bay funeral directors we track, month by month, from searches in New Zealand.

Terry Longley & Sons Funeral Services and Terry Longley & Son among hawkes Bay funeral directors in New Zealand, by month

Share of searches by month for Terry Longley & Son, Terry Longley & Sons Funeral Services. The figures are in the table below the chart.

View monthly share of searches table
MonthBeth ShanDunstallsHoward & GannonTerry Longley & SonGentle Touch Funeral ServicesTerry Longley & Sons Funeral Services
Nov 202548.6%36.7%8.3%4.6%0.92%0.92%
Dec 202554.8%33.7%6.7%3.8%0.96%0%
Jan 202656.8%34.2%6.2%2.1%0.68%0%
Feb 202641.6%48.2%5.1%3.6%0.73%0.73%
Mar 202648.8%36.4%9.1%4.1%0.83%0.83%
Apr 202653.4%32.8%3.8%5.3%3.8%0.76%
May 202649.2%35.8%4.2%7.5%2.5%0.83%
Jun 202647.1%34.7%5.8%9.9%1.7%0.83%
Jul 202650%32.9%5%10%1.4%0.71%
Aug 202640.7%42.8%9.7%4.8%1.4%0.69%
Sep 202660.3%24.8%9.1%2.5%2.5%0.83%
Oct 202661.9%27.4%6.2%2.7%0.88%0.88%

How has branded search for Terry Longley & Sons Funeral Services and Terry Longley & Son changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand hawkes Bay funeral directors in October 2026?

1 change

  1. In October 2026, Terry Longley & Son rose from 5th to 4th among hawkes Bay funeral directors in New Zealand.

How are Terry Longley & Sons Funeral Services’ and Terry Longley & Son’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Terry Longley & Sons Funeral Services’ and Terry Longley & Son’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Terry Longley & Sons Funeral Services

1 branded search term

  • terry longley funeral

Terry Longley & Son

2 branded search terms

  • terry longley & son
  • terry longley and son

How the Brand Demand Index is measured

Other head-to-heads among hawkes Bay funeral directors

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