Brandwave

Gentle Touch Funeral Services vs Tim Hutchins Funeral Services:Which is more popular in New Zealand?

In October 2026, Gentle Touch Funeral Services had more branded searches than Tim Hutchins Funeral Services among Hastings funeral directors in New Zealand. Gentle Touch Funeral Services had about 20 branded searches, while Tim Hutchins Funeral Services had 10. Gentle Touch Funeral Services made up 5.7% of all Hastings funeral director searches we track, and Tim Hutchins Funeral Services accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about Hastings funeral directors, both Gentle Touch Funeral Services and Tim Hutchins Funeral Services appeared in all three answers. Gentle Touch Funeral Services was mentioned before Tim Hutchins Funeral Services in every answer.

Among Hastings funeral directors in New Zealand in October 2026

Who do people search for more?

Gentle Touch Funeral Services, about 2 searches for every 1 for Tim Hutchins Funeral Services

Gentle Touch Funeral Services 20 searchesTim Hutchins Funeral Services 10 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Gentle Touch Funeral Services in 3 of 3Tim Hutchins Funeral Services in 3 of 3

Who does AI recommend more?

Gentle Touch Funeral Services, named ahead of Tim Hutchins Funeral Services in every answer

Gentle Touch Funeral Services first in 3Tim Hutchins Funeral Services never first

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Top Hastings funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Gentle Touch Funeral Services and Tim Hutchins Funeral Services showed up in all three answers. Gentle Touch Funeral Services was listed before Tim Hutchins Funeral Services in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gentle Touch Funeral Services1st
  2. Tim Hutchins Funeral Services2nd
  3. Beth Shan3rd
  4. Tong & Peryer4th
  5. Terry Longley & Son–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hastings funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gentle Touch Funeral Services or Tim Hutchins Funeral Services more popular in search?

This chart shows how often people search Google for Gentle Touch Funeral Services and Tim Hutchins Funeral Services by name. Each line represents a brand's share of searches for all five Hastings funeral directors we track, month by month, from searches in New Zealand.

Gentle Touch Funeral Services and Tim Hutchins Funeral Services among Hastings funeral directors in New Zealand, by month

Share of searches by month for Gentle Touch Funeral Services, Tim Hutchins Funeral Services. The figures are in the table below the chart.

View monthly share of searches table
MonthBeth ShanTong & PeryerGentle Touch Funeral ServicesTerry Longley & SonTim Hutchins Funeral Services
Nov 202544.4%44.4%7.4%3.7%0%
Dec 202551.6%38.7%6.5%3.2%0%
Jan 202671.9%18.8%6.3%3.1%0%
Feb 202668.2%18.2%9.1%4.5%0%
Mar 202668.8%18.8%6.3%6.3%0%
Apr 202663%22.2%7.4%7.4%0%
May 202655.2%27.6%10.3%6.9%0%
Jun 202654.8%25.8%6.5%12.9%0%
Jul 202652.8%27.8%5.6%13.9%0%
Aug 202664.5%12.9%6.5%9.7%6.5%
Sep 202664.5%19.4%9.7%3.2%3.2%
Oct 202660%28.6%5.7%2.9%2.9%

How has branded search for Gentle Touch Funeral Services and Tim Hutchins Funeral Services changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Hastings funeral directors in October 2026?

1 change

  1. In October 2026, Gentle Touch Funeral Services lost share of searches among Hastings funeral directors in New Zealand, from 9.7% to 5.7%.

How are Gentle Touch Funeral Services’ and Tim Hutchins Funeral Services’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gentle Touch Funeral Services’ and Tim Hutchins Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gentle Touch Funeral Services

2 branded search terms

  • gentle touch funeral services
  • gentle touch funerals

Tim Hutchins Funeral Services

1 branded search term

  • tim hutchins funeral

How the Brand Demand Index is measured

Other head-to-heads among Hastings funeral directors

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