Brandwave

Gentle Touch Funeral Services vs Tong & Peryer:Which is more popular in New Zealand?

In October 2026, Tong & Peryer had more branded searches than Gentle Touch Funeral Services among Hastings funeral directors in New Zealand. Tong & Peryer had about 100 branded searches, while Gentle Touch Funeral Services had 20. Tong & Peryer made up 28.6% of all Hastings funeral director searches we track, and Gentle Touch Funeral Services accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about Hastings funeral directors, Gentle Touch Funeral Services appeared in all three answers and Tong & Peryer in two. Gentle Touch Funeral Services was mentioned before Tong & Peryer in every answer.

Among Hastings funeral directors in New Zealand in October 2026

Who do people search for more?

Tong & Peryer, about 5 searches for every 1 for Gentle Touch Funeral Services

Tong & Peryer 100 searchesGentle Touch Funeral Services 20 searches

Who does AI mention more?

Gentle Touch Funeral Services, mentioned in every answer we collected

Gentle Touch Funeral Services in 3 of 3Tong & Peryer in 2 of 3

Who does AI recommend more?

Gentle Touch Funeral Services, named ahead of Tong & Peryer in every answer

Gentle Touch Funeral Services first in 3Tong & Peryer never first

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Top Hastings funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Gentle Touch Funeral Services appeared in all three answers. Tong & Peryer was mentioned in two out of three: in two of the three ChatGPT answers. Gentle Touch Funeral Services was listed before Tong & Peryer in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gentle Touch Funeral Services1st
  2. Tim Hutchins Funeral Services2nd
  3. Beth Shan3rd
  4. Tong & Peryer4th
  5. Terry Longley & Son–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hastings funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gentle Touch Funeral Services or Tong & Peryer more popular in search?

This chart shows how often people search Google for Gentle Touch Funeral Services and Tong & Peryer by name. Each line represents a brand's share of searches for all five Hastings funeral directors we track, month by month, from searches in New Zealand.

Gentle Touch Funeral Services and Tong & Peryer among Hastings funeral directors in New Zealand, by month

Share of searches by month for Tong & Peryer, Gentle Touch Funeral Services. The figures are in the table below the chart.

View monthly share of searches table
MonthBeth ShanTong & PeryerGentle Touch Funeral ServicesTerry Longley & SonTim Hutchins Funeral Services
Nov 202544.4%44.4%7.4%3.7%0%
Dec 202551.6%38.7%6.5%3.2%0%
Jan 202671.9%18.8%6.3%3.1%0%
Feb 202668.2%18.2%9.1%4.5%0%
Mar 202668.8%18.8%6.3%6.3%0%
Apr 202663%22.2%7.4%7.4%0%
May 202655.2%27.6%10.3%6.9%0%
Jun 202654.8%25.8%6.5%12.9%0%
Jul 202652.8%27.8%5.6%13.9%0%
Aug 202664.5%12.9%6.5%9.7%6.5%
Sep 202664.5%19.4%9.7%3.2%3.2%
Oct 202660%28.6%5.7%2.9%2.9%

How has branded search for Gentle Touch Funeral Services and Tong & Peryer changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Hastings funeral directors in October 2026?

2 changes

  1. In October 2026, Tong & Peryer gained share of searches among Hastings funeral directors in New Zealand, from 19.4% to 28.6%.

  2. In October 2026, Gentle Touch Funeral Services lost share of searches among Hastings funeral directors in New Zealand, from 9.7% to 5.7%.

How are Gentle Touch Funeral Services’ and Tong & Peryer’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Gentle Touch Funeral Services’ and Tong & Peryer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gentle Touch Funeral Services

2 branded search terms

  • gentle touch funeral services
  • gentle touch funerals

Tong & Peryer

2 branded search terms

  • tong & peryer
  • tong and peryer

How the Brand Demand Index is measured

Other head-to-heads among Hastings funeral directors

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