Brandwave

Beth Shan vs Gentle Touch Funeral Services:Which is more popular in New Zealand?

In October 2026, Beth Shan had more branded searches than Gentle Touch Funeral Services among Hastings funeral directors in New Zealand. Beth Shan had about 210 branded searches, while Gentle Touch Funeral Services had 20. Beth Shan made up 60% of all Hastings funeral director searches we track, and Gentle Touch Funeral Services accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about Hastings funeral directors, both Beth Shan and Gentle Touch Funeral Services appeared in all three answers. Gentle Touch Funeral Services was mentioned before Beth Shan in every answer.

Among Hastings funeral directors in New Zealand in October 2026

Who do people search for more?

Beth Shan, about 11 searches for every 1 for Gentle Touch Funeral Services

Beth Shan 210 searchesGentle Touch Funeral Services 20 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Beth Shan in 3 of 3Gentle Touch Funeral Services in 3 of 3

Who does AI recommend more?

Gentle Touch Funeral Services, named ahead of Beth Shan in every answer

Gentle Touch Funeral Services first in 3Beth Shan never first

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Top Hastings funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Beth Shan and Gentle Touch Funeral Services showed up in all three answers. Gentle Touch Funeral Services was listed before Beth Shan in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gentle Touch Funeral Services1st
  2. Tim Hutchins Funeral Services2nd
  3. Beth Shan3rd
  4. Tong & Peryer4th
  5. Terry Longley & Son–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hastings funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Beth Shan or Gentle Touch Funeral Services more popular in search?

This chart shows how often people search Google for Beth Shan and Gentle Touch Funeral Services by name. Each line represents a brand's share of searches for all five Hastings funeral directors we track, month by month, from searches in New Zealand.

Beth Shan and Gentle Touch Funeral Services among Hastings funeral directors in New Zealand, by month

Share of searches by month for Beth Shan, Gentle Touch Funeral Services. The figures are in the table below the chart.

View monthly share of searches table
MonthBeth ShanTong & PeryerGentle Touch Funeral ServicesTerry Longley & SonTim Hutchins Funeral Services
Nov 202544.4%44.4%7.4%3.7%0%
Dec 202551.6%38.7%6.5%3.2%0%
Jan 202671.9%18.8%6.3%3.1%0%
Feb 202668.2%18.2%9.1%4.5%0%
Mar 202668.8%18.8%6.3%6.3%0%
Apr 202663%22.2%7.4%7.4%0%
May 202655.2%27.6%10.3%6.9%0%
Jun 202654.8%25.8%6.5%12.9%0%
Jul 202652.8%27.8%5.6%13.9%0%
Aug 202664.5%12.9%6.5%9.7%6.5%
Sep 202664.5%19.4%9.7%3.2%3.2%
Oct 202660%28.6%5.7%2.9%2.9%

How has branded search for Beth Shan and Gentle Touch Funeral Services changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Hastings funeral directors in October 2026?

2 changes

  1. In October 2026, Beth Shan lost share of searches among Hastings funeral directors in New Zealand, from 64.5% to 60%.

  2. In October 2026, Gentle Touch Funeral Services lost share of searches among Hastings funeral directors in New Zealand, from 9.7% to 5.7%.

How are Beth Shan’s and Gentle Touch Funeral Services’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Beth Shan’s and Gentle Touch Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beth Shan

6 branded search terms

  • beth shan
  • beth shan funeral
  • beth shan hastings
  • beth-shan
  • beth-shan hastings
  • bethshan

Gentle Touch Funeral Services

2 branded search terms

  • gentle touch funeral services
  • gentle touch funerals

How the Brand Demand Index is measured

Other head-to-heads among Hastings funeral directors

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