Gentle Touch Funeral Services vs Terry Longley & Son:Which is more popular by branded search in New Zealand?
In August 2026, Terry Longley & Son had more branded searches than Gentle Touch Funeral Services among hastings funeral directors in New Zealand. Terry Longley & Son was estimated to have 140 branded searches compared to Gentle Touch Funeral Services’ 90, and held a 7.2% Share of Search versus Gentle Touch Funeral Services’ 4.6%.
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Which is more popular in search, Gentle Touch Funeral Services or Terry Longley & Son?
Compare Hastings funeral directors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Terry Longley & Son, Gentle Touch Funeral Services. The figures are in the table below the chart.
View monthly share of search table
| Month | Beth Shan | Tong & Peryer | Terry Longley & Son | Gentle Touch Funeral Services |
|---|---|---|---|---|
| Oct 2025 | 75.6% | 13.7% | 7.6% | 3% |
| Nov 2025 | 77.8% | 13.3% | 6.3% | 2.5% |
| Dec 2025 | 77.3% | 15.3% | 4.5% | 2.8% |
| Jan 2026 | 86% | 7.9% | 2.8% | 3.3% |
| Feb 2026 | 78% | 12.7% | 5.3% | 4% |
| Mar 2026 | 83.2% | 8.4% | 4.8% | 3.6% |
| Apr 2026 | 71.6% | 12.1% | 5.3% | 11.1% |
| May 2026 | 72.7% | 17.7% | 6.7% | 2.9% |
| Jun 2026 | 64.7% | 18.7% | 11.8% | 4.8% |
| Jul 2026 | 69.8% | 16.6% | 11.5% | 2.1% |
| Aug 2026 | 74.2% | 13.9% | 7.2% | 4.6% |
| Sep 2026 | — | — | — | — |
How has the Gentle Touch Funeral Services and Terry Longley & Son comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Gentle Touch Funeral Services took it in January 2026, Terry Longley & Son took it in February 2026, Gentle Touch Funeral Services took it in April 2026, Terry Longley & Son took it in May 2026.
- Across the 11 months ending August 2026, Gentle Touch Funeral Services’ estimated Share of Search among hastings funeral directors in New Zealand moved from 3% to 4.6%, and its estimated monthly branded searches moved from 60 to 90.
- Across the 11 months ending August 2026, Terry Longley & Son’s estimated Share of Search among hastings funeral directors in New Zealand moved from 7.6% to 7.2%, and its estimated monthly branded searches moved from 150 to 140.
How did search popularity change for New Zealand hastings funeral directors in August 2026?
2 changes
In August 2026, Gentle Touch Funeral Services gained estimated Share of Search among hastings funeral directors in New Zealand, from 2.1% to 4.6%.
In August 2026, Terry Longley & Son lost estimated Share of Search among hastings funeral directors in New Zealand, from 11.5% to 7.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Gentle Touch Funeral Services’ and Terry Longley & Son’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gentle Touch Funeral Services
3 branded search terms
- gentle touch funeral services
- gentle touch funeral services hastings
- gentle touch funerals
Terry Longley & Son
2 branded search terms
- terry longley & son
- terry longley and son
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