Beth Shan vs Tong & Peryer:Which is more popular by branded search in New Zealand?
In August 2026, Beth Shan had more branded searches than Tong & Peryer among hastings funeral directors in New Zealand. Beth Shan was estimated to have 1.4K branded searches compared to Tong & Peryer’s 270, and held a 74.2% Share of Search versus Tong & Peryer’s 13.9%.
Follow Beth Shan vs Tong & Peryer and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Beth Shan or Tong & Peryer?
Compare Hastings funeral directors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beth Shan, Tong & Peryer. The figures are in the table below the chart.
View monthly share of search table
| Month | Beth Shan | Tong & Peryer | Terry Longley & Son | Gentle Touch Funeral Services |
|---|---|---|---|---|
| Oct 2025 | 75.6% | 13.7% | 7.6% | 3% |
| Nov 2025 | 77.8% | 13.3% | 6.3% | 2.5% |
| Dec 2025 | 77.3% | 15.3% | 4.5% | 2.8% |
| Jan 2026 | 86% | 7.9% | 2.8% | 3.3% |
| Feb 2026 | 78% | 12.7% | 5.3% | 4% |
| Mar 2026 | 83.2% | 8.4% | 4.8% | 3.6% |
| Apr 2026 | 71.6% | 12.1% | 5.3% | 11.1% |
| May 2026 | 72.7% | 17.7% | 6.7% | 2.9% |
| Jun 2026 | 64.7% | 18.7% | 11.8% | 4.8% |
| Jul 2026 | 69.8% | 16.6% | 11.5% | 2.1% |
| Aug 2026 | 74.2% | 13.9% | 7.2% | 4.6% |
| Sep 2026 | — | — | — | — |
How has the Beth Shan and Tong & Peryer comparison changed over the last 12 months?
3 findings
- Beth Shan was ahead of Tong & Peryer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among hastings funeral directors in New Zealand moved from 75.6% to 74.2%, and its estimated monthly branded searches moved from 1.5K to 1.4K.
- Across the 11 months ending August 2026, Tong & Peryer’s estimated Share of Search among hastings funeral directors in New Zealand moved from 13.7% to 13.9%, and its estimated monthly branded searches held steady at 270.
How did search popularity change for New Zealand hastings funeral directors in August 2026?
2 changes
In August 2026, Beth Shan gained estimated Share of Search among hastings funeral directors in New Zealand, from 69.8% to 74.2%.
In August 2026, Tong & Peryer lost estimated Share of Search among hastings funeral directors in New Zealand, from 16.6% to 13.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Beth Shan’s and Tong & Peryer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beth Shan
9 branded search terms
- beth shan
- beth shan funeral
- beth shan funerals hastings
- beth shan funerals napier
- beth shan hastings
- beth shan near me
- beth-shan
- beth-shan hastings
- bethshan
Tong & Peryer
4 branded search terms
- tong & peryer
- tong & peryer funeral directors
- tong and peryer
- tong and peryer hastings
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.