Gentle Touch Funeral Services vs Terry Longley & Son:Which is more popular in New Zealand?
In October 2026, Gentle Touch Funeral Services had more branded searches than Terry Longley & Son among Hastings funeral directors in New Zealand. Gentle Touch Funeral Services had about 20 branded searches, while Terry Longley & Son had 10. Gentle Touch Funeral Services made up 5.7% of all Hastings funeral director searches we track, and Terry Longley & Son accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about Hastings funeral directors, Gentle Touch Funeral Services appeared in all three answers and Terry Longley & Son in none.
Who do people search for more?
Gentle Touch Funeral Services, about 2 searches for every 1 for Terry Longley & Son
Who does AI mention more?
Gentle Touch Funeral Services, mentioned in every answer we collected
Who does AI recommend more?
Gentle Touch Funeral Services, the only one of the two named
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Top Hastings funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions, Gentle Touch Funeral Services appeared in all three answers. Terry Longley & Son did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beth Shan3 of 3Named in 3 of 3 ChatGPT answers- Gentle Touch Funeral Services3 of 3Named in 3 of 3 ChatGPT answers
- Tim Hutchins Funeral Services3 of 3Named in 3 of 3 ChatGPT answers
Tong & Peryer2 of 3Named in 2 of 3 ChatGPT answers
Terry Longley & Son0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hastings funeral directors
3 answers
Asked ChatGPT
“Which funeral director should I hire in Hastings, New Zealand?”
Asked ChatGPT
“What are the best funeral directors in Hastings, New Zealand?”
Asked ChatGPT
“What's the best funeral director in Hastings, New Zealand for a loved one?”
Searched Google, AI Overview
“funeral directors hastings”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“funeral home hastings”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gentle Touch Funeral Services or Terry Longley & Son more popular in search?
This chart shows how often people search Google for Gentle Touch Funeral Services and Terry Longley & Son by name. Each line represents a brand's share of searches for all five Hastings funeral directors we track, month by month, from searches in New Zealand.
Share of searches by month for Gentle Touch Funeral Services, Terry Longley & Son. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beth Shan | Tong & Peryer | Gentle Touch Funeral Services | Terry Longley & Son | Tim Hutchins Funeral Services |
|---|---|---|---|---|---|
| Nov 2025 | 44.4% | 44.4% | 7.4% | 3.7% | 0% |
| Dec 2025 | 51.6% | 38.7% | 6.5% | 3.2% | 0% |
| Jan 2026 | 71.9% | 18.8% | 6.3% | 3.1% | 0% |
| Feb 2026 | 68.2% | 18.2% | 9.1% | 4.5% | 0% |
| Mar 2026 | 68.8% | 18.8% | 6.3% | 6.3% | 0% |
| Apr 2026 | 63% | 22.2% | 7.4% | 7.4% | 0% |
| May 2026 | 55.2% | 27.6% | 10.3% | 6.9% | 0% |
| Jun 2026 | 54.8% | 25.8% | 6.5% | 12.9% | 0% |
| Jul 2026 | 52.8% | 27.8% | 5.6% | 13.9% | 0% |
| Aug 2026 | 64.5% | 12.9% | 6.5% | 9.7% | 6.5% |
| Sep 2026 | 64.5% | 19.4% | 9.7% | 3.2% | 3.2% |
| Oct 2026 | 60% | 28.6% | 5.7% | 2.9% | 2.9% |
How has branded search for Gentle Touch Funeral Services and Terry Longley & Son changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Terry Longley & Son took it in June 2026, Gentle Touch Funeral Services took it in September 2026.
- Across the 12 months ending October 2026, Gentle Touch Funeral Services’ share of searches among Hastings funeral directors in New Zealand moved from 7.4% to 5.7%, and its estimated monthly branded searches held steady at 20.
- Across the 12 months ending October 2026, Terry Longley & Son’s share of searches among Hastings funeral directors in New Zealand moved from 3.7% to 2.9%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand Hastings funeral directors in October 2026?
2 changes
In October 2026, Gentle Touch Funeral Services lost share of searches among Hastings funeral directors in New Zealand, from 9.7% to 5.7%.
Terry Longley & Son’s share of searches among Hastings funeral directors in New Zealand has lost ground for 3 months in a row, from 13.9% to 2.9% in October 2026.
How are Gentle Touch Funeral Services’ and Terry Longley & Son’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gentle Touch Funeral Services’ and Terry Longley & Son’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gentle Touch Funeral Services
2 branded search terms
- gentle touch funeral services
- gentle touch funerals
Terry Longley & Son
2 branded search terms
- terry longley & son
- terry longley and son
Other head-to-heads among Hastings funeral directors
- Beth Shan vs Tong & Peryer: compare popularity
- Beth Shan vs Gentle Touch Funeral Services: compare popularity
- Beth Shan vs Terry Longley & Son: compare popularity
- Beth Shan vs Tim Hutchins Funeral Services: compare popularity
- Tong & Peryer vs Gentle Touch Funeral Services: compare popularity
- Tong & Peryer vs Terry Longley & Son: compare popularity
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